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51
BU Score
Solid

Business Plan

3.2 ✍️ Editor
✍️ BU Analytics Review

Business Plan is an iOS app from MoodWorks in the Business category, currently rated 3.2★ across 66 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 51Solid (established niche player). For a Business app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
5 starREVIEW
+$1,800
Below-average rating (3.2★)METRIC
−$1,500
Mature app (14y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
Single-language (English only)METRIC
−$400
Pre-traction phase (66 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 2 MB🔞 4+📱 iOS 12.1+🔖 v2.2🔄 updated 6y ago🌐 EN📂 Business💰 Paid🚀 Launched 2011 (14y old)

📝 About this app

Got a great idea for a business? This app will guide you through the essential steps to create a professional business plan.

- Edit, delete and rename your saved plans.
- Guides and Sample plans for each section.
- Checklists make sure you've left nothing out.
- Export the final plan to your favorite word processor app for formatting.

🆕 What's New · v2.2

We've added two new sections; Team skills & Forecasts, to help you create a comprehensive business plan.
Also added support for iOS 13 dark mode and improved voiceover support.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Business Plan
Developer
MoodWorks
Bundle ID
com.moodworks.businessplan
App Store URL
Open in App Store
Category
Business
Content rating
4+
Languages
EN

Company

Website
www.moodworks.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$18.6K/mo
Top-grossing rank
Outside top 100 in US Business
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
Recent App Store Reviews28 latest · avg 1.89★ · 17.9% 5★ · 71.4% 1★
5★
5 (18%)
4★
1 (4%)
3★
0 (0%)
2★
2 (7%)
1★
20 (71%)
+0 ratings/week
Praise: great ×2 love ×2 recommend ×1Complaints: crash ×8 refund ×3 scam ×1 bug ×1 broken ×1
Top positive
★★★★★ great functionality.
well organized and intelligent interface makes writing a business plan less daunting. the check list is great and keeps everything simplified. cosmetically the app button graphics are very ugly but whats important is creating a business pla…
★★★★★ The Simplicity Helps Me Focus
Love this App! The headings are helping me to stay focused; working on one section at a time. I can put down my plan ideas/information on the fly. I will put the content into a more formally structured plan when I'm done. But THIS is m…
Top negative
★☆☆☆☆ App won’t open
iPhone XS Max. Attempted restart of phone. Attempted reinstall of app. No joy.…
★☆☆☆☆ App not working!!!!
I just bought this app for $3 and it keeps crashing, wouldn’t even open once…don’t waste your money on this app. Odieches…
📈Ratings growth66 ratings+6500% lifetimeShow 3-year history estimate ▾Dec 2011Nov 2023May 2026
Tracked (29 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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