75
BU Score
Strong
Michaels Stores
✍️ BU Analytics Review
“
Michaels Stores is an iOS app from Michaels Stores, Inc. in the Shopping category, currently rated 4.8★ across 270,874 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 75 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (270,874 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 392 MB🔞 4+📱 iOS 15.0+🔖 v26.5.1🔄 updated 1w ago🌐 EN, FR📂 Shopping💰 Free🚀 Launched 2011 (14y old)
📝 About this app
Made by you™
You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you.
FIND EVERYTHING YOU NEED
Shop thru the app to get what you need.
Locate the closest Michaels store.
Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list.
SAVE MORE
See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app.
GET INSPIRED
Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more.
MAKE MORE. GET REWARDED.
Sign up in the app for Michaels Rewards, our free perks program! Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more.
Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’re here for the makers, providing inspiration and crafting supplies across the following product categories:
Art Supplies
Baking & Party
Beads & Jewelry
Canvas
Crafts & Hobbies
Custom Framing
Floral & Décor
Frames
General Crafts
Kids’ Toys & Activities
Knitting & Crochet
Scrapbooking & Papercraft
Sewing & Fabric
Storage
Tech + DIY
Teacher Supplies Wedding
You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you.
FIND EVERYTHING YOU NEED
Shop thru the app to get what you need.
Locate the closest Michaels store.
Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list.
SAVE MORE
See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app.
GET INSPIRED
Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more.
MAKE MORE. GET REWARDED.
Sign up in the app for Michaels Rewards, our free perks program! Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more.
Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’re here for the makers, providing inspiration and crafting supplies across the following product categories:
Art Supplies
Baking & Party
Beads & Jewelry
Canvas
Crafts & Hobbies
Custom Framing
Floral & Décor
Frames
General Crafts
Kids’ Toys & Activities
Knitting & Crochet
Scrapbooking & Papercraft
Sewing & Fabric
Storage
Tech + DIY
Teacher Supplies Wedding
🆕 What's New · v26.5.1
Thanks for using the Michaels app! We’re constantly creating a better experience so you can focus on your craft. And we fixed a few bugs, too.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Michaels Stores
- Developer
- Michaels Stores, Inc.
- Bundle ID
- com.michaels.michaelsstores
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.1K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Direct revenue figures for the iOS app "Michaels Stores" are not publicly available. The app primarily functions as a companion to Michaels' retail business, facilitating online and in-store shopping, offering coupons, and managing rewards, rather than generating significant direct revenue through in-app purchases or subscriptions. Michaels' overall e-commerce revenue was approximately $614 million in 2025, with mobile web sales (excluding app usage) accounting for 34% of michaels.com's sales in March 2026.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, ECDB, Grips Intelligence, CompaniesMarketCap, Forbes, Attentive, WestPeak Research Association
⭐Recent App Store Reviews49 latest · avg 1.61★ · 0% 5★ · 57.1% 1★
5★0 (0%)
4★2 (4%)
3★5 (10%)
2★14 (29%)
1★28 (57%)
+8 ratings/week
Praise: love ×3 perfect ×1 great ×1 amazing ×1Complaints: bug ×4 terrible ×2 crash ×2 hate ×2
Top positive
★★★☆☆ So many bugs
I don’t know why but this app has so many bugs. Can’t look up items by name. Anytime i try to login it tells me to “try again” after 2 minutes. I have to go on the website to even view my vouchers.…
★★★★☆ Shipping notice
I very much enjoy being able to get most of my crafting needs online. I also love the rewards program. I am not so happy with the order tracking as it often gives inaccurate arrival dates.…
Top negative
★☆☆☆☆ ???
I am not able to log onto to your website through a search engine and I am not able to get into your website through the application and I don’t understand why…
★☆☆☆☆ What is even the point
App is so slow and useless. Try to place an order and every step of the way it’s glitching. It would either empty the cart or try to add extra stuff to the cart. Didn’t want to take on of my 5 cards. Substitution suggestions were so left fi…
📈Ratings growth270,874 ratings+11% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More Shopping
Walmart: Shopping & Savings
★ 4.8 · 17,176,820 reviews
Amazon Shopping
★ 4.8 · 8,372,434 reviews
Fetch: America’s Rewards App
★ 4.8 · 7,120,284 reviews
Etsy: Kleine-Shops-Marktplatz
★ 4.9 · 7,063,374 reviews
Walgreens
★ 4.7 · 6,759,218 reviews
Shop: Deine Lieblingsmarken
★ 4.6 · 6,743,732 reviews
Target: Shop. Style. Save.
★ 4.9 · 6,691,504 reviews
eBay: kaufen & verkaufen
★ 4.7 · 4,967,977 reviews
Browse BU Analytics
📚 All 55,000+ Books
🜍 Alchemy & Hermeticism
🔮 Magic & Ritual
🌙 Witchcraft & Paganism
⭐ Astrology & Cosmology
🃏 Divination & Tarot
📜 Shopping
✡️ Kabbalah & Jewish Mysticism
🕉️ Mysticism & Contemplation
🕊️ Theosophy & Anthroposophy
🏛️ Freemasonry & Secret Societies
👻 Spiritualism & Afterlife
📖 Sacred Texts & Gnosticism
👁️ Supernatural & Occult Fiction
🧘 Spiritual Development
📚 Esoteric History & Biography
Info
About BU Analytics