Michaels Stores
80
Quality Score
Excellent
Michaels Stores
by Michaels Stores, Inc.
High confidence
✍️ Bumetric analysis
“
Michaels Stores is an iOS app from Michaels Stores, Inc. in the Shopping category, currently rated 4.8★ across 270,874 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
324 snapshots on record
Rating
4.8
Reviews
270,874 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
324
since Oct 2023
ONE-TIME · BUILD
💰 Estimated build cost
$210K
↳ What it cost to build · not monthly revenue
Likely range $160K – $285K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (410 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
| ⚙ 15.2y maintenance × ~1-person team | +$91K |
Total estimate
$210K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 22× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 15.2y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
22× MRR
👥 Estimated audience size
18.5M
Lifetime downloads (US-equivalent)
Monthly active
455K
Daily active
81K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 15.2y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 410 MB |
| 🏷 Category context | Shopping |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-09 · 18 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 18 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 34/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
8.1
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
0.3
Operational Safety
2.4
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.78★ across 270,874 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — bug mentions above category norm, rating drift -3.04 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (270,874 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.9.2
Thanks for using the Michaels app! We’re constantly creating a better experience so you can focus on your craft. And we fixed a few bugs, too.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Michaels Stores
- Developer
- Michaels Stores, Inc.
- Bundle ID
- com.michaels.michaelsstores
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth270,890 ratings+68134% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Made by you™
You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you.
FIND EVERYTHING YOU NEED
Shop thru the app to get what you need.
Locate the closest Michaels store.
Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list.
SAVE MORE
See the weekly ad (woo-hoo, savings!) and get coupons for your local store.… View full description on the official store →
You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you.
FIND EVERYTHING YOU NEED
Shop thru the app to get what you need.
Locate the closest Michaels store.
Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list.
SAVE MORE
See the weekly ad (woo-hoo, savings!) and get coupons for your local store.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 410 MB🔞 4+📱 iOS 15.0+🔖 v26.9.2🔄 updated 2w ago🌐 EN, FR📂 Shopping💰 Free🚀 Launched 2011 (15y old)
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v26.7.2 → v26.8.4
→ 30 days after: reviews +6 medium · co-occurring
2026-07
🔧
Shipped update — v26.6.2 → v26.7.2
→ 30 days after: reviews +26 high confidence
2026-06
🔧
Shipped update — v26.5.1 → v26.6.2
→ 30 days after: reviews +17 medium · co-occurring
2026-05
🔧
Shipped update — v? → v26.5.1
→ 30 days after: reviews +30 high confidence
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +33 high confidence
2026-04
⭐
Rating ↑ 1.57 → 4.78 (improved 3.21★)
→ 30 days after: reviews +33 high confidence
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +7 high confidence
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +18 high confidence
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +14 high confidence
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +13 high confidence
2024-01
⭐
Rating ↑ 1.28 → 1.63 (improved 0.35★)
→ 30 days after: rating −0.11★ · reviews +5 high confidence
2023-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.13★ · reviews +5 medium · co-occurring
2023-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.28★ · reviews +13 low · multiple changes
2023-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.15★ · reviews +8 medium · co-occurring
2023-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.15★ · reviews +8 medium · co-occurring
🗣
Voice of Customer
Based on 450 reviews across 1 markets● 33% positive · ● 13% neutral · ● 54% negative · Rating drift: -3.04★ (declining — recent 50: 1.74★ vs lifetime: 4.78★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
store ×11 green ×8 see ×6 online ×6 search ×5 order ×5 only ×5 picked ×5
Top complaint themes
please fix ×27 doesn work ×21 freezes constantly ×18 keeps freezing ×15 place order ×13 items cart ×13 constantly freezes ×12 customer service ×11
Risk signals
Bug mentions: 16%
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Michaels Stores: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 270,874 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Michaels Stores make per month?▴
Based on our ML-calibrated revenue forecast, Michaels Stores earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Michaels Stores profitable?▴
With estimated build cost $210K and monthly revenue $5.0K, Michaels Stores looks slow ROI — payback period is around 3.5 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Michaels Stores have?▴
Estimated audience: ~18.5M lifetime downloads, ~455K monthly active users, and ~81K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Michaels Stores?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Michaels Stores built with?▴
Our heuristic places Michaels Stores on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Michaels Stores still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 18 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Michaels Stores sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $150K). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Michaels Stores last updated?▴
Michaels Stores last shipped a new version on 2026-09-09 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Michaels Stores?▴
Michaels Stores is published by Michaels Stores, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Michaels Stores's BU Score?▴
Michaels Stores has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.