
78
BU Score
Strong
PINK—Clothing, Beauty & More
✍️ BU Analytics Review
“
PINK—Clothing, Beauty & More is an iOS app from Victoria's Secret PINK in the Shopping category, currently rated 4.8★ across 915,912 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 78 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (915,912 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 158 MB🔞 12+📱 iOS 17.0+🔖 v14.15.0🔄 updated 1w ago🌐 EN📂 Shopping💰 Free🚀 Launched 2011 (14y old)
📝 About this app
Welcome to the PINK App: your destination for on-trend clothing, intimates, and beauty. We literally have it all, from comfy stay-in basics to eye-catching going-out looks. Create a cute, classic, and comfy wardrobe with tops and bottoms that can be styled in endless ways. Here’s some other cool stuff we’ve got going on:
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL. Our signature collections include Wink and Wear Everywhere Bras.
BUILD A CUTE WARDROBE
Embrace the PINK aesthetic with cool, comfortable, and classic styles. From cute leggings to easy sweat sets, check back for the newest collections. You can even shop Victoria's Secret fashion and fragrances in the PINK app, as well as other coveted shoe, apparel, and accessory brands we carry.
SMOOTH CHECKOUT
Save your payment method for streamlined transactions and instantly manage your credit card. Find your local store in the app and explore same day delivery and in-store pickup options.
JUST-FOR-YOU CONTENT
Snag special offers and get exclusive sneak peeks into upcoming collections. Be the first to shop new drops and collaborations.
MEMBERS-ONLY PERKS
Join VS & PINK Rewards to earn points with every purchase, which turn into treats like Free Shipping and discounts on your next order. Plus, you’ll have access to our exclusive Community—a space to create, connect, and get inspired.
Like what you see? Then you’re gonna LOVE us. Follow along on social @vspink, and we’ll catch you online
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL. Our signature collections include Wink and Wear Everywhere Bras.
BUILD A CUTE WARDROBE
Embrace the PINK aesthetic with cool, comfortable, and classic styles. From cute leggings to easy sweat sets, check back for the newest collections. You can even shop Victoria's Secret fashion and fragrances in the PINK app, as well as other coveted shoe, apparel, and accessory brands we carry.
SMOOTH CHECKOUT
Save your payment method for streamlined transactions and instantly manage your credit card. Find your local store in the app and explore same day delivery and in-store pickup options.
JUST-FOR-YOU CONTENT
Snag special offers and get exclusive sneak peeks into upcoming collections. Be the first to shop new drops and collaborations.
MEMBERS-ONLY PERKS
Join VS & PINK Rewards to earn points with every purchase, which turn into treats like Free Shipping and discounts on your next order. Plus, you’ll have access to our exclusive Community—a space to create, connect, and get inspired.
Like what you see? Then you’re gonna LOVE us. Follow along on social @vspink, and we’ll catch you online
🆕 What's New · v14.15.0
Guess what? Our app just got even better. Enjoy a faster, easier user experience (like the NEW option to start online returns) that gives you extra time to focus on what matters most—shopping.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PINK—Clothing, Beauty & More
- Developer
- Victoria's Secret PINK
- Bundle ID
- com.victoriassecret.pinknation
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.5K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Direct revenue figures specifically for the iOS app "PINK—Clothing, Beauty & More" by Victoria's Secret PINK are not publicly available from sources like Sensor Tower or Statista. The app primarily functions as an e-commerce and loyalty platform, driving sales of physical goods rather than generating significant revenue through in-app purchases. The PINK brand contributed approximately 25% of Victoria's Secret & Co.'s total net sales of $6.553 billion in fiscal year 2025, with digital channels accounting for nearly 45% of the company's overall revenue.
Sources mentioned: Sensor Tower, Statista, Victoria's Secret & Co. financial reports
⭐Recent App Store Reviews49 latest · avg 1.92★ · 12.2% 5★ · 61.2% 1★
5★6 (12%)
4★1 (2%)
3★6 (12%)
2★6 (12%)
1★30 (61%)
+719,090 ratings/week
Praise: love ×6 awesome ×2 great ×2 perfect ×1 best ×1Complaints: bug ×4 scam ×2 hate ×2 crash ×1 terrible ×1
Top positive
★★★★★ 🩷PINK
THIS IS MY FAV APP OF COURSE.
SO ON MY APP IS SHOWING ‘ERROR’ CAN’T RELOAD CONTENT.
What’s going on with the app?…
★★★★★ Great Quality
Love the undies…
Top negative
★☆☆☆☆ Will not support this brand
In light of recent developments, I’m no longer going to be supporting this brand and have deactivated my account.…
★☆☆☆☆ This app is not legit
My card info was stolen using this app and charged in a state I don’t live in also I got info from Apple that my password was compromised. I checked the info on this app and it was linked to napp.oi Be careful guess with these shopping ap…
📈Ratings growth915,912 ratings+18% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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