PINK—Clothing, Beauty & More
83
Quality Score
Excellent
PINK—Clothing, Beauty & More
by Victoria's Secret PINK
High confidence
✍️ Bumetric analysis
“
PINK—Clothing, Beauty & More is an iOS app from Victoria's Secret PINK in the Shopping category, currently rated 4.8★ across 915,818 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 83: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
74 snapshots on record
Rating
4.8
Reviews
915,818 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
74
since Oct 2021
ONE-TIME · BUILD
💰 Estimated build cost
$210K
↳ What it cost to build · not monthly revenue
Likely range $160K – $285K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (236 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
| ⚙ 15.0y maintenance × ~1-person team | +$90K |
Total estimate
$210K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 22× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 15.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
22× MRR
👥 Estimated audience size
64.0M
Lifetime downloads (US-equivalent)
Monthly active
1.6M
Daily active
295K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 15.0y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 236 MB |
| 🏷 Category context | Shopping |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-04 · 21 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 21 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERFREE (NO MONETIZATION)no growth momentumRevenue Strength
3.7
Product Quality
8.1
Market Position
0.3
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
6.4
Founder Strength
3.0
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 915,818 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -3.02 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (915,818 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v15.2.0
Guess what? Our app just got even better. Enjoy a faster, easier user experience (like the NEW option to start online returns) that gives you extra time to focus on what matters most—shopping.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PINK—Clothing, Beauty & More
- Developer
- Victoria's Secret PINK
- Bundle ID
- com.victoriassecret.pinknation
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth915,318 ratings+301985% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to the PINK App: your destination for on-trend clothing, intimates, and beauty. We literally have it all, from comfy stay-in basics to eye-catching going-out looks. Create a cute, classic, and comfy wardrobe with tops and bottoms that can be styled in endless ways. Here’s some other cool stuff we’ve got going on:
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL.… View full description on the official store →
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 236 MB🔞 12+📱 iOS 17.0+🔖 v15.2.0🔄 updated 3w ago🌐 EN📂 Shopping💰 Free🚀 Launched 2011 (15y old)
📅
What Worked™ · Development Pipeline
19 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v15.0.0 → v15.2.0
→ 30 days after: reviews −34 high confidence
2026-08
📦
Bundle ↑ 167MB → 222MB — likely major code refresh
→ 30 days after: reviews −34 high confidence
2026-07
🔧
Shipped update — v14.17.0 → v15.0.0
→ 30 days after: reviews −214 high confidence
2026-06
🔧
Shipped update — v14.15.0 → v14.17.0
→ 30 days after: reviews −380 medium · co-occurring
2026-03
⭐
Rating ↑ 3.04 → 4.82 (improved 1.78★)
→ 30 days after: rating +1.78★ · reviews +915,603 high confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.78★ · reviews +915,603 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.77★ · reviews +915,604 high confidence
2022-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +16 high confidence
2022-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +35 high confidence
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.20★ · reviews +19 high confidence
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.08★ · reviews +29 medium · co-occurring
2021-11
⭐
Rating ↑ 3.00 → 3.74 (improved 0.74★)
→ 30 days after: rating +0.08★ · reviews +29 medium · co-occurring
2021-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.08★ · reviews +29 medium · co-occurring
2021-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.74★ · reviews +41 low · multiple changes
2021-11
⭐
Rating ↓ 3.83 → 3.43 (dropped 0.40★)
→ 30 days after: rating +0.74★ · reviews +41 low · multiple changes
2021-11
⭐
Rating ↑ 2.67 → 3.25 (improved 0.58★)
→ 30 days after: rating +0.74★ · reviews +41 low · multiple changes
2021-11
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
→ 30 days after: rating +0.74★ · reviews +41 low · multiple changes
2021-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.74★ · reviews +41 low · multiple changes
2021-10
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
→ 30 days after: rating +0.74★ · reviews +41 low · multiple changes
🗣
Voice of Customer
Based on 500 reviews across 1 markets● 59% positive · ● 10% neutral · ● 32% negative · Rating drift: -3.02★ (declining — recent 50: 1.8★ vs lifetime: 4.82★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
free shipping ×10 customer service ×8 credit card ×6 card holder ×4 victoria clothes ×4 bras panties ×4 review purchase ×3 quality clothes ×3
Top complaint themes
credit card ×32 won let ×18 customer service ×17 place order ×14 pay bill ×8 please fix ×8 won load ×7 doesn work ×7
Risk signals
Refund mentions: 0.6% Fraud / scam mentions: 0.6%
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PINK—Clothing, Beauty & More: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 915,818 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does PINK—Clothing, Beauty & More make per month?▴
Based on our ML-calibrated revenue forecast, PINK—Clothing, Beauty & More earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is PINK—Clothing, Beauty & More profitable?▴
With estimated build cost $210K and monthly revenue $5.0K, PINK—Clothing, Beauty & More looks slow ROI — payback period is around 3.5 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does PINK—Clothing, Beauty & More have?▴
Estimated audience: ~64.0M lifetime downloads, ~1.6M monthly active users, and ~295K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like PINK—Clothing, Beauty & More?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is PINK—Clothing, Beauty & More built with?▴
Our heuristic places PINK—Clothing, Beauty & More on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is PINK—Clothing, Beauty & More still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 21 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would PINK—Clothing, Beauty & More sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $150K). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was PINK—Clothing, Beauty & More last updated?▴
PINK—Clothing, Beauty & More last shipped a new version on 2026-09-04 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes PINK—Clothing, Beauty & More?▴
PINK—Clothing, Beauty & More is published by Victoria's Secret PINK on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PINK—Clothing, Beauty & More's BU Score?▴
PINK—Clothing, Beauty & More has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.