Phonics Island • Letter Sounds
69
Quality Score
Solid
✍️ Bumetric analysis
“
Phonics Island • Letter Sounds is an iOS app from 22LEARN Toddler and Baby Learning Games, LLC in the News category, currently rated 4.5★ across 755 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 69: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
51 snapshots on record
Rating
4.5
Reviews
755 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
51
since Oct 2011
🤖Also on Android
$275/mo · 301 ratings · 3.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$185K
↳ What it cost to build · not monthly revenue
Likely range $140K – $250K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (120 MB) | +$28K |
| ⚙ News complexity ×1.20 | +$15K |
| ⚙ 15.0y maintenance × ~1-person team | +$90K |
Total estimate
$185K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $100K · 17× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 15.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
17× MRR
👥 Estimated audience size
63K
Lifetime downloads (US-equivalent)
Monthly active
2.0K
Daily active
900
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 📅 15.0y of rating accumulation | -30% |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 120 MB |
| 🏷 Category context | News |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
93%
Last shipped 2024-07-12 · 804 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 2y+ since last update | Likely abandoned |
| • 15y old + 1y+ no update | +5% (API deprecation drift) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
7.4
Product Quality
6.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.45★ across 755 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 801d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (801d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($76K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.5★)METRIC | +$800 | |
| Early-stage install base (755 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.5.1
We added new exciting activities and options!
Phonics Island - THE BEST WAY TO PREPARE your kids for READING SUCCESS!
NEW - Rainbow match game that challenges kids to practice identifying letters and their matching sounds.… Full release notes →
Phonics Island - THE BEST WAY TO PREPARE your kids for READING SUCCESS!
NEW - Rainbow match game that challenges kids to practice identifying letters and their matching sounds.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Phonics Island • Letter Sounds
- Developer
- 22LEARN Toddler and Baby Learning Games, LLC
- Bundle ID
- com.22learn.AbbyPhonicIslandHD
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth766 ratings+76500% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
***** Parents‘ Choice Awards winner
***** Developed by an award-winning education studios, 22learn, the creator of the best-selling apps for kids, in cooperation with educational specialists to best prepare your children for success in preschool and kindergarten curriculum.
***** APProved by Famigo!!!
Lay the basics of your child’s literacy skills with this colorful, mysterious island full of phonics sounds. Children learn and have fun tracing letters, recognizing letter sounds, matching letters, and identifying beginning sounds.… View full description on the official store →
***** Developed by an award-winning education studios, 22learn, the creator of the best-selling apps for kids, in cooperation with educational specialists to best prepare your children for success in preschool and kindergarten curriculum.
***** APProved by Famigo!!!
Lay the basics of your child’s literacy skills with this colorful, mysterious island full of phonics sounds. Children learn and have fun tracing letters, recognizing letter sounds, matching letters, and identifying beginning sounds.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 120 MB🔞 4+📱 iOS 12.0+🔖 v2.5.1🔄 updated 2y ago🌐 EN📂 News💰 Paid🚀 Launched 2011 (15y old)
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-05
💲
Went paid — introduced $2.99 price point
2026-03
⭐
Rating ↑ 3.26 → 4.50 (improved 1.24★)
2014-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2013-06
⭐
Rating ↑ 2.92 → 3.53 (improved 0.61★)
→ 30 days after: revenue +$439/mo · rating +0.10★ high confidence
2013-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$227/mo · rating +0.19★ high confidence
2013-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$396/mo · rating +0.06★ medium · co-occurring
2013-01
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
→ 30 days after: revenue +$396/mo · rating +0.06★ medium · co-occurring
2012-11
⭐
Rating ↓ 3.33 → 3.00 (dropped 0.33★)
2012-01
⭐
Rating ↑ 2.00 → 3.40 (improved 1.40★)
2012-01
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
→ 30 days after: revenue +$836/mo · rating +1.40★ low · multiple changes
2012-01
⭐
Rating ↑ 2.00 → 3.00 (improved 1.00★)
→ 30 days after: revenue +$836/mo · rating +1.40★ low · multiple changes
2011-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.25676★ | 74 | 4.25676★ this version |
| 🇧🇷 BR | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 4.21311★ | 122 | 4.21311★ this version |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 4.5★ | 2 | 4.5★ this version |
| 🇬🇧 GB | 4.52128★ | 94 | 4.52128★ this version |
| 🇮🇳 IN | 4.54545★ | 11 | 4.54545★ this version |
| 🇯🇵 JP | 4.25★ | 4 | 4.25★ this version |
| 🇺🇸 US | 4.44792★ | 768 | 4.44792★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Phonics Island • Letter Sounds: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by 22LEARN Toddler and Baby Learning Games, LLC
View all →📦 Portfolio summaryMID studio
19apps·$763K/mocombined
⚠ Concentrated — top app contributes 92% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 755 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Phonics Island • Letter Sounds make per month?▴
Based on our ML-calibrated revenue forecast, Phonics Island • Letter Sounds earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Phonics Island • Letter Sounds profitable?▴
With estimated build cost $185K and monthly revenue $5.0K, Phonics Island • Letter Sounds looks slow ROI — payback period is around 3.1 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Phonics Island • Letter Sounds have?▴
Estimated audience: ~63K lifetime downloads, ~2K monthly active users, and ~900 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Phonics Island • Letter Sounds?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Phonics Island • Letter Sounds built with?▴
Our heuristic places Phonics Island • Letter Sounds on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Phonics Island • Letter Sounds still actively maintained?▴
Maintenance status: Likely abandoned (93% abandonment risk). Last shipped version was 2+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Phonics Island • Letter Sounds sell for?▴
Estimated acquisition value: $75K (marketplace range $75K – $100K). Calculated as 17× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Phonics Island • Letter Sounds last updated?▴
Phonics Island • Letter Sounds last shipped a new version on 2024-07-12 — more than 2 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Phonics Island • Letter Sounds?▴
Phonics Island • Letter Sounds is published by 22LEARN Toddler and Baby Learning Games, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Phonics Island • Letter Sounds's BU Score?▴
Phonics Island • Letter Sounds has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.