iSpending - Expense Tracker
68
Quality Score
Solid
✍️ Bumetric analysis
“
iSpending - Expense Tracker is an iOS app from Hana Mobile in the Finance category, currently rated 4.4★ across 634 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 68: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
101 snapshots on record
Rating
4.4
Reviews
634 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
101
since Jul 2013
ONE-TIME · BUILD
💰 Estimated build cost
$170K
↳ What it cost to build · not monthly revenue
Likely range $130K – $230K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
| ⚙ 14.8y maintenance × ~1-person team | +$88K |
Total estimate
$170K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 21× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 14.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
21× MRR
👥 Estimated audience size
26K
Lifetime downloads (US-equivalent)
Monthly active
1.7K
Daily active
680
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 📅 14.8y of rating accumulation | -30% |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 19 MB |
| 🏷 Category context | Finance |
| 📦 Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Slowing
30%
Last shipped 2026-05-26 · 125 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 4 months since last update | Slowing cadence |
Verdict
Slowing
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
6.2
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
6.8
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.43★ across 634 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($115K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| Good rating (4.4★)METRIC | +$800 | |
| Early-stage install base (634 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.0.27
- Bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- iSpending - Expense Tracker
- Developer
- Hana Mobile
- Bundle ID
- com.hanajobs.iSpending
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, SV, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews49 latest · avg 3.39★ · 36.7% 5★ · 26.5% 1★
5★18 (37%)
4★11 (22%)
3★5 (10%)
2★2 (4%)
1★13 (27%)
+0 ratings/week
Praise: love ×15 great ×6 best ×4 awesome ×2 recommend ×1Complaints: subscription ×3 crash ×3 bug ×2 expensive ×1 worst ×1
Top positive
★★★★★ Simple
Been using this app for years and I love how easy it is to input info, compare year-over year expense and income categories and search for old expenses and incomes. Faster than looking through my bank or credit card statements! My two wishe…
★★★★★ The best app for your expenses
I’m using this app for 7 years , is the best .…
Top negative
★☆☆☆☆ Subscription app
Very limited use until you subscribe.…
★☆☆☆☆ This app completely deleted 2 yrs of transactions
This app completely deleted 2 yrs of transactions I’ve made and now I have no record of them with no way to salvage this.
I paid for the “pro” version so I expect you to have an option to backup/sync or create a login account so progress …
📈Ratings growth633 ratings+63% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
If you are looking for the best personal finance application, this is the app for you and it's free! Millions of downloads cannot be wrong!
iSpending helps you to track your income and spendings. You can add transactions under different categories, such as income, food, entertainment. Summaries for today/week/month/year are displayed right at home page. You can view detailed report for each month in beautiful graphs and find transaction easily through search. Try it yourself to see more features, you'll love it!
Features:
- Add income/expense transactions under different category… View full description on the official store →
iSpending helps you to track your income and spendings. You can add transactions under different categories, such as income, food, entertainment. Summaries for today/week/month/year are displayed right at home page. You can view detailed report for each month in beautiful graphs and find transaction easily through search. Try it yourself to see more features, you'll love it!
Features:
- Add income/expense transactions under different category… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 19 MB🔞 4+📱 iOS 12.0+🔖 v1.0.27🔄 updated 4mo ago🌐 NL, EN, FR, DE, IT +8📂 Finance💰 Paid🚀 Launched 2011 (14y old)
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v1.0.26 → v1.0.27
2026-05
⭐
Rating ↑ 3.65 → 4.43 (improved 0.78★)
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↓ 4.06 → 3.65 (dropped 0.41★)
2025-12
📈
Crossed 500 ratings — social-proof flywheel kicking in
2014-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$6.2K/mo · reviews +13 high confidence
2014-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$8.9K/mo · rating −0.05★ · reviews +19 high confidence
2013-09
⭐
Rating ↓ 4.60 → 4.23 (dropped 0.37★)
→ 30 days after: revenue +$5.8K/mo · reviews +12 high confidence
2013-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.8K/mo · reviews +12 high confidence
2013-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$15.8K/mo · rating −0.37★ · reviews +34 high confidence
2013-08
⭐
Rating ↓ 4.92 → 4.60 (dropped 0.32★)
→ 30 days after: revenue +$10.1K/mo · rating −0.37★ · reviews +22 high confidence
2013-07
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$11.2K/mo · rating −0.32★ · reviews +23 medium · co-occurring
2013-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$11.2K/mo · rating −0.32★ · reviews +23 medium · co-occurring
2013-07
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
→ 30 days after: revenue +$11.2K/mo · rating −0.32★ · reviews +23 medium · co-occurring
2013-07
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$11.2K/mo · rating −0.32★ · reviews +23 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #22Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
expense tracker·#22🇺🇸expense report·#26🇺🇸budget tracker·#29🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.42429★ | 634 | 4.42429★ this version |
| 🇬🇧 GB | 4.28946★ | 38 | 4.28946★ this version |
| 🇩🇪 DE | 4.54167★ | 24 | 4.54167★ this version |
| 🇫🇷 FR | 4.375★ | 16 | 4.375★ this version |
| 🇯🇵 JP | 3.5★ | 4 | 3.5★ this version |
| 🇨🇦 CA | 4.31765★ | 85 | 4.31765★ this version |
| 🇦🇺 AU | 4.2★ | 35 | 4.2★ this version |
| 🇧🇷 BR | 4.11111★ | 27 | 4.11111★ this version |
| 🇮🇳 IN | 3.85★ | 40 | 3.85★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for iSpending - Expense Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Hana Mobile
View all →📦 Portfolio summaryINDIE studio
5apps·$25K/mocombined
✓ Diversified — top app contributes 20%; risk spread across portfolio
About this analysis
Why medium confidence: 634 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does iSpending - Expense Tracker make per month?▴
Based on our ML-calibrated revenue forecast, iSpending - Expense Tracker earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is iSpending - Expense Tracker profitable?▴
With estimated build cost $170K and monthly revenue $5.0K, iSpending - Expense Tracker looks break-even-grade — payback period sits around 2.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does iSpending - Expense Tracker have?▴
Estimated audience: ~26K lifetime downloads, ~1K monthly active users, and ~680 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like iSpending - Expense Tracker?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is iSpending - Expense Tracker built with?▴
Our heuristic places iSpending - Expense Tracker on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is iSpending - Expense Tracker still actively maintained?▴
Maintenance status: Slowing (30% abandonment risk). Last shipped version was 4 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would iSpending - Expense Tracker sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was iSpending - Expense Tracker last updated?▴
iSpending - Expense Tracker last shipped a new version on 2026-05-26 — 4 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes iSpending - Expense Tracker?▴
iSpending - Expense Tracker is published by Hana Mobile on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is iSpending - Expense Tracker's BU Score?▴
iSpending - Expense Tracker has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.