
64
BU Score
Solid
Play24
✍️ bumetric analysis
“
Play24 is an iOS app from P4 sp. z o.o. operator sieci Play in the Utilities category, currently rated 4.6★ across 4,372 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 64: Solid (established niche player). For a Utilities app, that means established niche player.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
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Reviews
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Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Low install base (4,372 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
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Nov 25
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Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 112 MB🔞 4+📱 iOS 15.0+🔖 v11.9.0🔄 updated 1mo ago🌐 EN, PL, UK📂 Utilities💰 Free🚀 Launched 2012 (14y old)
📝 About this app
Do you use Play or Virgin Mobile?
Download the Play24 app and discover that everything you need is in one place! Manage your services, pay bills, and access new offers – always at your fingertips, wherever you are.
Manage your services in the app
• All your services – phone, mobile internet, fiber, TV – in one place, no switching between apps.
• Home internet – change your Wi-Fi password, check connected devices, set up parental controls – easily and intuitively.
• Activate eSIM and use services on your smartwatch too.
• Check your account balance, data usage, service validity dates and contracts – all in one place.
• Enjoy offers tailored especially for you.
Top up your account, pay your bill
• Choose convenient payment methods: BLIK, Apple Pay, or online transfer.
• Set up automatic payments so you never miss a deadline.
• View your activity history, data usage, and balance.
• Pay safely and stress-free – in just a few seconds.
Buy more internet, TV and more...
• Order fiber internet or a TV package with your favorite channels – without leaving home.
• Buy and activate a new prepaid number, e.g. for your child – in just moments, no paperwork.
• Add extra packages – like PLAY NOW or antivirus protection – in just a few taps.
Help is always with you
• Don’t know how to set something up? We’ll guide you step by step – it’s easy in Play24.
• Need support? Chat with us in the app – we’re here to help.
Your opinion matters
Help us improve Play24 – write to us with your suggestions: play24@play.pl
Like the app? Rate us in the store and let us know what features you enjoy most.
Let’s Play!
Download the Play24 app and discover that everything you need is in one place! Manage your services, pay bills, and access new offers – always at your fingertips, wherever you are.
Manage your services in the app
• All your services – phone, mobile internet, fiber, TV – in one place, no switching between apps.
• Home internet – change your Wi-Fi password, check connected devices, set up parental controls – easily and intuitively.
• Activate eSIM and use services on your smartwatch too.
• Check your account balance, data usage, service validity dates and contracts – all in one place.
• Enjoy offers tailored especially for you.
Top up your account, pay your bill
• Choose convenient payment methods: BLIK, Apple Pay, or online transfer.
• Set up automatic payments so you never miss a deadline.
• View your activity history, data usage, and balance.
• Pay safely and stress-free – in just a few seconds.
Buy more internet, TV and more...
• Order fiber internet or a TV package with your favorite channels – without leaving home.
• Buy and activate a new prepaid number, e.g. for your child – in just moments, no paperwork.
• Add extra packages – like PLAY NOW or antivirus protection – in just a few taps.
Help is always with you
• Don’t know how to set something up? We’ll guide you step by step – it’s easy in Play24.
• Need support? Chat with us in the app – we’re here to help.
Your opinion matters
Help us improve Play24 – write to us with your suggestions: play24@play.pl
Like the app? Rate us in the store and let us know what features you enjoy most.
Let’s Play!
🆕 What's New · v11.9.0
Faster and more convenient than ever!
From now on, users of TV and internet services can log in to the app using a one-time SMS code. Update the app and discover the new possibilities.
From now on, users of TV and internet services can log in to the app using a one-time SMS code. Update the app and discover the new possibilities.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Play24
- Developer
- P4 sp. z o.o. operator sieci Play
- Bundle ID
- com.p4.play24
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, PL, UK
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.0K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth4,372 ratings+6329% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by P4 sp. z o.o. operator sieci Play
View all →Full revenue analysis
Read the article-style breakdown for Play24: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.




