How much does Play24 make per month?

Based on our ML-calibrated revenue forecast, Play24 earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Play24 profitable?

With estimated build cost $150K and monthly revenue $600K, Play24 looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Play24 have?

Estimated audience: ~610K lifetime downloads, ~30K monthly active users, and ~6K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Play24?

Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Play24 built with?

Our heuristic places Play24 on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is Play24 still actively maintained?

Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Play24 sell for?

Estimated acquisition value: $10.5M (marketplace range $8.0M – $13.5M). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Play24 last updated?

Play24 last shipped a new version on 2026-08-24 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Play24 is published by P4 sp. z o.o. operator sieci Play on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Play24's BU Score?

Play24 has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Play24

Quality Score

Solid

Play24

Name: Play24 — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Play24 revenue, Play24 app analytics, mobile app revenue estimate, Utilities revenue, iOS app revenue

by P4 sp. z o.o. operator sieci Play

Medium confidence

4.6 App Store rating

✍️ Bumetric analysis

“

Play24 is an iOS app from P4 sp. z o.o. operator sieci Play in the Utilities category, currently rated 4.6★ across 4,372 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 69: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$600K

per month

→

12-mo forecast

$635K – $978K

per month

→

24-mo forecast

$759K – $1410K

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

82 snapshots on record

idle

Rating

4.6

Reviews

4,372 reviews

Forecast Revenue / mo

$600K

Snapshots tracked

since Apr 2012

🤖Also on Android

Play24: manage your account

$149/mo · 894K ratings · 4.5★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$150K

↳ What it cost to build · not monthly revenue

Likely range $110K – $200K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (115 MB)	+$25K
⚙ Utilities complexity ×0.85	$-11458
⚙ 14.6y maintenance × ~1-person team	+$87K

Total estimate $150K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$10.5M

↳ What it would sell for · not monthly revenue

Marketplace range $8.0M – $13.5M · 18× MRR multiple

💸 ~70× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 14.6y proven track record	+20%
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Utilities category multiple	-10%

Final multiple 18× MRR

👥 Estimated audience size

610K

Lifetime downloads (US-equivalent)

Monthly active

30K

Daily active

6.0K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Utilities engagement	~200 installs / rating
📅 14.6y of rating accumulation	-30%
🔁 Utilities D30 retention	20%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

Medium confidence · 60%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	115 MB
🏷 Category context	Utilities
📦 Mid-large iOS bundle	→ Likely native Swift / UIKit (pre-2020 era)

💀 Maintenance status

Active

15%

Last shipped 2026-08-24 · 40 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 40 days since last update

Healthy release cadence

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$600K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$591K – $800K

12 months

$635K – $978K

24 months

$759K – $1.4M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 56/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

5.3

Product Quality

8.3

Revenue Strength

5.8

Monetization Maturity

1.0

Defensibility

7.5

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.62★ across 4,372 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Excellent rating (4.6★)METRIC		+$2,200
Low install base (4,372 ratings)METRIC		+$1,500
Mature app (14y old)METRIC		+$1,500
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v11.11.0

We've refreshed the main screen of Play24.
Key information and features are more easily accessible.
You’ll find the best promos faster.
Update the app and see its new look.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Play24
Developer: P4 sp. z o.o. operator sieci Play
Bundle ID: com.p4.play24
App Store URL: Open in App Store
Category: Utilities
Content rating: 4+
Languages: EN, PL, UK

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $600K/mo
Top-grossing rank: Outside top 100 in US Utilities
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth4,563 ratings+15634% lifetimeShow 3-year history estimate ▾

Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Update Frequency · Releases per Quarter4 releases tracked

🚀Version Release Timeline4 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Do you use Play or Virgin Mobile?
Download the Play24 app and discover that everything you need is in one place! Manage your services, pay bills, and access new offers – always at your fingertips, wherever you are.

Manage your services in the app
 • All your services – phone, mobile internet, fiber, TV – in one place, no switching between apps.
 • Home internet – change your Wi-Fi password, check connected devices, set up parental controls – easily and intuitively.
 • Activate eSIM and use services on your smartwatch too.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 115 MB🔞 4+📱 iOS 15.0+🔖 v11.11.0🔄 updated 1mo ago🌐 EN, PL, UK📂 Utilities💰 Free🚀 Launched 2012 (14y old)

📅

What Worked™ · Development Pipeline

16 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-08

🔧

Shipped update — v11.10.1 → v11.11.0

→ 30 days after: reviews +51 high confidence

2026-07

🔧

Shipped update — v11.9.1 → v11.10.1

→ 30 days after: reviews +67 high confidence

2026-05

🔧

Shipped update — v11.9.0 → v11.9.1

→ 30 days after: reviews +73 high confidence

2026-05

🔄

Monetization changed: freemium → free

→ 30 days after: reviews +73 medium · co-occurring

2026-03

⭐

Rating ↑ 2.81 → 4.70 (improved 1.89★)

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2023-12

📈

Crossed 100 ratings — social-proof flywheel kicking in

2021-11

📈

Crossed 50 ratings — social-proof flywheel kicking in

2021-11

📈

Crossed 50 ratings — social-proof flywheel kicking in

→ 30 days after: rating +0.17★ · reviews +11 medium · co-occurring

2013-04

📈

Crossed 10 ratings — social-proof flywheel kicking in

2012-06

⭐

Rating ↑ 3.00 → 3.40 (improved 0.40★)

2012-05

⭐

Rating ↓ 3.67 → 3.00 (dropped 0.67★)

→ 30 days after: rating −0.27★ high confidence

2012-04

⭐

Rating ↑ 3.00 → 3.67 (improved 0.67★)

→ 30 days after: rating −0.27★ medium · co-occurring

2012-04

🚀

First tracked snapshot — initial data captured

→ 30 days after: rating −0.27★ medium · co-occurring

2012-04

⭐

Rating ↓ 5.00 → 3.00 (dropped 2.00★)

→ 30 days after: rating −0.27★ low · multiple changes

2012-04

🚀

First tracked snapshot — initial data captured

→ 30 days after: rating −0.67★ medium · co-occurring

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.62539★	638	4.62539★ this version
🇧🇷 BR	4.59999★	120	4.59999★ this version
🇨🇦 CA	4.6998★	976	4.6998★ this version
🇩🇪 DE	4.68879★	3,888	4.68879★ this version
🇫🇷 FR	4.63907★	471	4.63907★ this version
🇬🇧 GB	4.64473★	7,355	4.64473★ this version
🇮🇳 IN	4.6036★	333	4.6036★ this version
🇯🇵 JP	4.26531★	98	4.26531★ this version
🇺🇸 US	4.61822★	4,589	4.61822★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Play24: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →