Play24
69
Quality Score
Solid
Play24
Medium confidence
✍️ bumetric analysis
“
Play24 is an iOS app from P4 sp. z o.o. operator sieci Play in the Utilities category, currently rated 4.6★ across 4,372 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 69: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$4.7K/mo · 866K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (112 MB) | +$24K |
| ⚙ Utilities complexity ×0.85 | $-11306 |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $40K · 15× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
870K
Lifetime downloads (US-equivalent)
Monthly active
170K
Daily active
34K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
6.4
Product Quality
6.8
Revenue Strength
5.8
Monetization Maturity
0.5
Defensibility
7.5
Market Position
2.0
Operational Safety
7.1
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 4,372 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -1.84 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Low install base (4,372 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.9.0
Faster and more convenient than ever!
From now on, users of TV and internet services can log in to the app using a one-time SMS code. Update the app and discover the new possibilities.
From now on, users of TV and internet services can log in to the app using a one-time SMS code. Update the app and discover the new possibilities.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Play24
- Developer
- P4 sp. z o.o. operator sieci Play
- Bundle ID
- com.p4.play24
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, PL, UK
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.0K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,372 ratings+6329% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Do you use Play or Virgin Mobile?
Download the Play24 app and discover that everything you need is in one place! Manage your services, pay bills, and access new offers – always at your fingertips, wherever you are.
Manage your services in the app
• All your services – phone, mobile internet, fiber, TV – in one place, no switching between apps.
• Home internet – change your Wi-Fi password, check connected devices, set up parental controls – easily and intuitively.
• Activate eSIM and use services on your smartwatch too.… View full description on the official store →
Download the Play24 app and discover that everything you need is in one place! Manage your services, pay bills, and access new offers – always at your fingertips, wherever you are.
Manage your services in the app
• All your services – phone, mobile internet, fiber, TV – in one place, no switching between apps.
• Home internet – change your Wi-Fi password, check connected devices, set up parental controls – easily and intuitively.
• Activate eSIM and use services on your smartwatch too.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 112 MB🔞 4+📱 iOS 15.0+🔖 v11.9.0🔄 updated 0d ago🌐 EN, PL, UK📂 Utilities💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.81 → 4.70 (improved 1.89★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2013-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2012-06
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2012-05
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
2012-04
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2012-04
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2012-04
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 277 reviews across 9 markets● 44% positive · ● 37% neutral · ● 19% negative · Rating drift: -1.84★ (declining — recent 50: 2.78★ vs lifetime: 4.62★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.33
🇬🇧 GB
+0.18
🇩🇪 DE
+0.17
🇺🇸 US
+0.14
🇯🇵 JP
+0.14
🇫🇷 FR
+0.11
🇦🇺 AU
+0.11
🇨🇦 CA
+0.03
🇧🇷 BR
-0.05
Top praise themes
english version ×8 aplikacja jest ×4 bardzo dobra ×4 english please ×4 english language ×4 dla mnie ×3 add english ×3 language english ×3
Top complaint themes
english version ×14 nie działa ×7 nie polecam ×6 phone number ×5 language english ×5 english language ×5 się nie ×5 nie mogę ×4
Risk signals
Fraud / scam mentions: 1.8%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.6174★ | 609 | 4.6174★ this version |
| 🇧🇷 BR | 4.61062★ | 113 | 4.61062★ this version |
| 🇨🇦 CA | 4.71103★ | 924 | 4.71103★ this version |
| 🇩🇪 DE | 4.69965★ | 3,679 | 4.69965★ this version |
| 🇫🇷 FR | 4.64967★ | 451 | 4.64967★ this version |
| 🇬🇧 GB | 4.65271★ | 7,046 | 4.65271★ this version |
| 🇮🇳 IN | 4.61218★ | 312 | 4.61218★ this version |
| 🇯🇵 JP | 4.29167★ | 96 | 4.29167★ this version |
| 🇺🇸 US | 4.61918★ | 4,401 | 4.61918★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Play24: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by P4 sp. z o.o. operator sieci Play
View all →📦 Portfolio summaryINDIE studio
6apps·$7K/mocombined
Lead-app heavy — top app contributes 63%
Similar apps in Utilities
About this analysis
Why medium confidence: 4,372 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Play24 make per month?▴
Based on our ML-calibrated revenue forecast, Play24 earns approximately $2.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Play24?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Play24?▴
Play24 is published by P4 sp. z o.o. operator sieci Play on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Play24's BU Score?▴
Play24 has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.