82
BU Score
Excellent
Ally: Bank, Auto & Invest
✍️ BU Analytics Review
“
Ally: Bank, Auto & Invest is an iOS app from Ally Financial Inc. in the Finance category, currently rated 4.7★ across 107,932 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 82 — Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (107,932 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 232 MB🔞 4+📱 iOS 16.0+🔖 v26.8.0🔄 updated 6d ago🌐 EN, FR, ES📂 Finance💰 Paid🚀 Launched 2012 (14y old)
📝 About this app
Making your financial life simple and secure has always been our thing. Easily manage your bank, invest and auto accounts on the go — all in one app.
Ally Auto
· Make one-time vehicle payments or use Auto Pay to schedule future payments
· Manage multiple vehicles from your Snapshot
· Stay on top of your financial health with free FICO® Score updates
Ally Bank
· Save more with smart savings tools: buckets and boosters
· Our Spending Account is a checking account packed with money management tools
· Add cash to your Spending Account at any Walmart near you
· Get paid up to two days sooner with early direct deposit
· Avoid monthly maintenance fees and hidden fees
· Your deposits are insured by the FDIC up to the maximum allowed by law
Ally Invest
· With Robo Portfolio, choose one strategy, then select cash enhanced for no advisory fee, or invest more money in the market with a fee-based, market-focused portfolio
· For the more hands-on investor, trade commission free on eligible U.S. stocks and funds with Self-Directed Trading
· With Personal Advice, start with a $100,000 minimum in assets under care and receive guidance from an advisor for all your assets — even ones we don’t manage
We’re serious about security
· We never store personal or account information on your phone
· Our security codes provide extra protection when you log in from a computer or device we don’t recognize
· Our online and mobile security guarantee protects you against fraudulent transactions
You should know
· The Ally app is free — your mobile carrier’s message and data rates may apply
· FICO® is a registered trademark of the Fair Isaac Corporation in the United States and other countries
· Deposit products are offered by Ally Bank, Member FDIC
· Savings buckets and boosters are features of the Ally Bank Savings Account. Spending buckets are a feature of the Ally Bank Spending Account
· Early direct deposit, a feature of Ally Bank’s Spending Account, offers eligible direct deposits up to two days sooner
· Ally Bank Spending Accounts include access to an add cash feature utilizing VanillaDirect Pay provided by InComm Financial Services California, Inc. and by InComm Financial Services, Inc. (NMLS# 912772), which is licensed as a Money Transmitter by the New York State Department of Financial Services. Terms and conditions apply.
· Securities products and services offered through Ally Invest Securities LLC, member finra.org/#/ / sipc.org. For background on Ally Invest Securities go to brokercheck.finra.org/firm/summary/136131. Advisory services offered through Ally Invest Advisors Inc., a registered investment adviser. Ally Bank, Ally Invest Advisors, and Ally Invest Securities are wholly owned subsidiaries of Ally Financial Inc. ally.com/invest/disclosures/. Securities products are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE
· Ally Invest doesn't charge commissions for stocks and ETFs priced $2 and higher. Stocks priced less than $2 are charged a base commission up to $4.95 plus 1 cent per share on the entire order. See ally.com/invest/commissions-and-fees/ for more information
· Get access to cash at 75,000+ no-fee Allpoint® and MoneyPass® ATMs nationwide with reimbursement of other ATM fees nationwide, up to $10 per statement cycle.
Ally Auto
· Make one-time vehicle payments or use Auto Pay to schedule future payments
· Manage multiple vehicles from your Snapshot
· Stay on top of your financial health with free FICO® Score updates
Ally Bank
· Save more with smart savings tools: buckets and boosters
· Our Spending Account is a checking account packed with money management tools
· Add cash to your Spending Account at any Walmart near you
· Get paid up to two days sooner with early direct deposit
· Avoid monthly maintenance fees and hidden fees
· Your deposits are insured by the FDIC up to the maximum allowed by law
Ally Invest
· With Robo Portfolio, choose one strategy, then select cash enhanced for no advisory fee, or invest more money in the market with a fee-based, market-focused portfolio
· For the more hands-on investor, trade commission free on eligible U.S. stocks and funds with Self-Directed Trading
· With Personal Advice, start with a $100,000 minimum in assets under care and receive guidance from an advisor for all your assets — even ones we don’t manage
We’re serious about security
· We never store personal or account information on your phone
· Our security codes provide extra protection when you log in from a computer or device we don’t recognize
· Our online and mobile security guarantee protects you against fraudulent transactions
You should know
· The Ally app is free — your mobile carrier’s message and data rates may apply
· FICO® is a registered trademark of the Fair Isaac Corporation in the United States and other countries
· Deposit products are offered by Ally Bank, Member FDIC
· Savings buckets and boosters are features of the Ally Bank Savings Account. Spending buckets are a feature of the Ally Bank Spending Account
· Early direct deposit, a feature of Ally Bank’s Spending Account, offers eligible direct deposits up to two days sooner
· Ally Bank Spending Accounts include access to an add cash feature utilizing VanillaDirect Pay provided by InComm Financial Services California, Inc. and by InComm Financial Services, Inc. (NMLS# 912772), which is licensed as a Money Transmitter by the New York State Department of Financial Services. Terms and conditions apply.
· Securities products and services offered through Ally Invest Securities LLC, member finra.org/#/ / sipc.org. For background on Ally Invest Securities go to brokercheck.finra.org/firm/summary/136131. Advisory services offered through Ally Invest Advisors Inc., a registered investment adviser. Ally Bank, Ally Invest Advisors, and Ally Invest Securities are wholly owned subsidiaries of Ally Financial Inc. ally.com/invest/disclosures/. Securities products are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE
· Ally Invest doesn't charge commissions for stocks and ETFs priced $2 and higher. Stocks priced less than $2 are charged a base commission up to $4.95 plus 1 cent per share on the entire order. See ally.com/invest/commissions-and-fees/ for more information
· Get access to cash at 75,000+ no-fee Allpoint® and MoneyPass® ATMs nationwide with reimbursement of other ATM fees nationwide, up to $10 per statement cycle.
🆕 What's New · v26.8.0
Various updates and bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Ally: Bank, Auto & Invest
- Developer
- Ally Financial Inc.
- Bundle ID
- com.ally.MobileBanking
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, FR, ES
Company
- Website
- Not found
- Tagline
- Banking, Investing & Auto Finance | Ally
- Description
- Manage your money with Ally: online banking, auto financing, and investments. Financial products designed to help you pursue your goals.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.9K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- https://www.linkedin.com/company/ally
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.ally.com/stories/save/open-checking-and-savings-accounts/?CP=SF251201
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · linkedin · tiktok · youtube
- support@invest.ally.com
- Phone
- 3000140372
- Contact page
- https://www.ally.com/contact-us/
- About page
- https://www.ally.com/about/company-structure/
✨AI Revenue EstimateCONFIDENCE: LOW
Direct revenue for the iOS app "Ally: Bank, Auto & Invest" is not publicly available. As a financial services application, its primary function is to facilitate banking, investment, and auto loan management for Ally Financial's customers, rather than generating revenue through in-app purchases or subscriptions. The app contributes to Ally Financial's overall revenue, which was $8.77 billion USD in 2025, by enhancing customer engagement and enabling efficient delivery of financial services.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Ally Financial Inc. annual reports, Apple App Store, Google Play Store
Citations: ally.com · companiesmarketcap.com
⭐Recent App Store Reviews49 latest · avg 2.8★ · 34.7% 5★ · 42.9% 1★
5★17 (35%)
4★4 (8%)
3★1 (2%)
2★6 (12%)
1★21 (43%)
+0 ratings/week
Praise: love ×10 great ×10 recommend ×3 best ×3 fantastic ×2Complaints: terrible ×2 worst ×1 bug ×1
Top positive
★★★★★ Carmen
I love the flexibility of this app. Easy to use with such details gives me ease.…
★★★★★ Couldnt ask for a better bank!
Ally really has the customer experience down packed. I’ve been a customer since 2020 and they intuitively get better and better over the years.…
Top negative
★☆☆☆☆ Bad Update
The new UI is so bad. Very confusing and hard to navigate. It was fine before. Now there’s no way to see your total savings and your bucket amounts at the same time??? Who approved this ??…
★☆☆☆☆ The absolute worst.
If you want all your concerns heard by some Indian in a third world cubicle who cannot for the life of them understand English beyond their pre written scripts then this is the company for you. I am trying to be civil about my issues with t…
📈Ratings growth107,932 ratings+29% lifetimeShow 3-year history estimate ▾
Tracked (14 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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