66
BU Score
Solid
giffgaff
✍️ BU Analytics Review
“
giffgaff is an iOS app from giffgaff in the Utilities category, currently rated 4.6★ across 996 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 66 — Solid (established niche player). For a Utilities app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (996 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 88 MB🔞 4+📱 iOS 15.1+🔖 v20.6.0🔄 updated 2d ago🌐 EN📂 Utilities💰 Paid🚀 Launched 2012 (13y old)
📝 About this app
The giffgaff mobile app lets you manage your giffgaff account with the tap of your phone. You can check your data use on the go and connect to literally thousands of WiFi hotspots all across the UK with WiFI Extra. But that's just the start of what the app can do. It's a bitesize wonder.
- Check how much data you have left
- Buy or renew a plan
- Keep an eye on when your plan expires
- Add credit or turn on auto top up
- Pay with a saved card or PayPal
- Redeem a voucher
- Access the community
- Add multiple giffgaff accounts
- Access thousands of WiFi hotspots across the UK with WiFi Extra
You'll need your giffgaff member name and password to log in. If you're new to giffgaff, order your free SIM card now: https://www.giffgaff.com/orders/free-sim
- Check how much data you have left
- Buy or renew a plan
- Keep an eye on when your plan expires
- Add credit or turn on auto top up
- Pay with a saved card or PayPal
- Redeem a voucher
- Access the community
- Add multiple giffgaff accounts
- Access thousands of WiFi hotspots across the UK with WiFi Extra
You'll need your giffgaff member name and password to log in. If you're new to giffgaff, order your free SIM card now: https://www.giffgaff.com/orders/free-sim
🆕 What's New · v20.6.0
We've squashed a few pesky bugs, polished some rough edges, and generally made things run a bit smoother. Nothing flashy — just the good stuff working better than before.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- giffgaff
- Developer
- giffgaff
- Bundle ID
- com.giffgaff.mygiffgaff
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Doing good is our thing. Our super SIM plans, stonking refurbished phone deals plus no mid-contract price rises are all good news for your wallet. Find out more
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.3K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/giffgaff
- https://www.linkedin.com/company/giffgaff
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.giffgaff.com/blog
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · linkedin · twitter · youtube
- press@giffgaff.com
- Phone
- Not found
- Contact page
- https://www.giffgaff.com/help
- About page
- https://www.giffgaff.com/about-us
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources provide giffgaff's overall company revenue, which was £605.9 million (approximately $765 million USD) in FY2024. However, there is no specific data available to estimate the revenue generated directly by the giffgaff iOS app. The app primarily serves as a utility for managing mobile accounts and services, rather than generating revenue through in-app purchases or subscriptions within the app itself.
Sources mentioned: Growjo, Wikipedia, Reddit, Similarweb, App Store, Finsur Reports, Adapty, Sensor Tower, Uswitch
Citations: finsur.co.uk · finsur.co.uk
⭐Recent App Store Reviews40 latest · avg 2.7★ · 32.5% 5★ · 45.0% 1★
5★13 (32%)
4★2 (5%)
3★3 (8%)
2★4 (10%)
1★18 (45%)
+2,658 ratings/week
Praise: best ×3 excellent ×3 great ×2 perfect ×2 love ×1Complaints: crash ×4 scam ×3 expensive ×2 bug ×1 refund ×1
Top positive
★★★★★ Good
Very good App…
★★★★★ Pretty UI
Compared to what it looked like before this is one of the best looking apps and very useful to check my balance and stuff…
Top negative
★☆☆☆☆ Bug
in this version，I can don't enter the code at the replace page, keyboard system will crash. iphone 13 mini，ios 18.3.1. please fix it， I'm losing my connection.…
★☆☆☆☆ Bad review
The account password is correct, and the new password has been reset, but the login fails and the password is incorrect.…
📈Ratings growth996 ratings+99500% lifetimeShow 3-year history estimate ▾
Tracked (43 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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