Calm: Meditation und Schlaf
89
Quality Score
Excellent
✍️ Bumetric analysis
“
Calm targets the mental wellness and sleep aid market, directly competing with Headspace and other mindfulness applications. Its substantial user rating, reflecting millions of individual reviews, combined with a significant monthly revenue estimate, indicates established market traction and a mature growth stage. This isn't an early-stage app; it’s a category leader with proven product-market fit. For paid apps in Health & Fitness, a common monetization observation is the prevalence of subscription models over one-time purchases. Users in this niche often prefer ongoing access to content libraries, making recurring revenue a more sustainable strategy than per-download pricing, which is rarely seen. This app’s consistent updates, even years after launch, reinforce its commitment to long-term user engagement and subscription retention.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.5M
per month
→
24-mo forecast
$1.9M – $3.6M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
507 snapshots on record
Rating
4.8
Reviews
1,954,611 reviews
Forecast Revenue / mo
$1.5M
Snapshots tracked
507
since Dec 2025
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (166 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$31.0M
↳ What it would sell for · not monthly revenue
Marketplace range $23.5M – $40.5M · 20× MRR multiple
💸
~248× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
136.5M
Lifetime downloads (US-equivalent)
Monthly active
30.0M
Daily active
10.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.5M
24 months
$1.9M – $3.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.5
Product Quality
9.5
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $606K - $3336K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 1,954,611 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.3M-$48.5M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 18 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,954,611 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| annoying adsREVIEW | −$1,100 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.0.7
Thanks for using Calm, the #1 app to help you sleep more, stress less and live mindfully with a range of science-backed content and activities for daily mental health support.
This update contains multiple bug fixes and performance improvements.… Full release notes →
This update contains multiple bug fixes and performance improvements.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Calm: Meditation und Schlaf
- Developer
- Calm.com
- Bundle ID
- com.calm.calmapp
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PL, PT, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.5M/mo
- Top-grossing rank
- 🇦🇺#6 /100 🇺🇸#9 /100 🇬🇧#9 /100 🇨🇦#9 /100 🇩🇪#16 /100 🇮🇳#24 /100 🇧🇷#26 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,981,048 ratings+442098% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇦🇺AU#6 /100
🇺🇸US#9 /100
🇬🇧GB#9 /100
🇨🇦CA#9 /100
🇩🇪DE#16 /100
🇮🇳IN#24 /100
🇧🇷BR#26 /100
🇫🇷FR#29 /100
🇯🇵JP#88 /100
📊Category Rank Trajectory#6 now · best #6 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Calm is the #1 app for sleep, meditation, and relaxation. Find anxiety relief, stress relief, and better sleep through breathing exercises, sleep sounds, deep sleep music, and mindfulness programs for insomnia, beginner meditation, and beyond. Downloaded by 180 million people worldwide.
Fall asleep faster with Sleep Stories, bedtime stories for adults narrated by Matthew McConaughey, Stephen Fry, P\!nk, Bob Ross, and more. Only on Calm.
Manage stress, relieve anxiety, improve your sleep cycle, and refocus your attention.
Apple App of the Year. Apple Editors' Choice.… View full description on the official store →
Fall asleep faster with Sleep Stories, bedtime stories for adults narrated by Matthew McConaughey, Stephen Fry, P\!nk, Bob Ross, and more. Only on Calm.
Manage stress, relieve anxiety, improve your sleep cycle, and refocus your attention.
Apple App of the Year. Apple Editors' Choice.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 166 MB🔞 4+📱 iOS 18.0+🔖 v7.0.7🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +5📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 6 of 6 updated
2026-09
🔧
Shipped update — v6.101.1 → v7.0.7
→ 30 days after: reviews +7,183 high confidence
2026-07
🔧
Shipped update — v6.99 → v6.101.1
→ 30 days after: reviews +8,527 high confidence
2026-07
🔧
Shipped update — v6.97.1 → v6.99
→ 30 days after: revenue +$5.2K/mo · reviews +15,203 high confidence
2026-06
🔧
Shipped update — v6.95 → v6.97.1
→ 30 days after: revenue +$5.2K/mo · reviews +13,021 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +6,345 high confidence
2026-03
⭐
Rating ↑ 3.57 → 4.70 (improved 1.13★)
→ 30 days after: revenue +$31.6K/mo · rating +1.17★ · reviews +1,940,999 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$31.6K/mo · rating +1.17★ · reviews +1,940,999 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$31.6K/mo · rating +1.16★ · reviews +1,941,006 medium · co-occurring
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.27★ · reviews +228 high confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.54★ · reviews +239 medium · co-occurring
2025-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: rating +2.46★ · reviews +190 medium · co-occurring
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.46★ · reviews +190 medium · co-occurring
2025-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +2.47★ · reviews +183 medium · co-occurring
📸
Store Page History
6 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-15
Slot 2
2 ver.
2 ver.
2026-05-12
2026-09-15
Slot 3
2 ver.
2 ver.
2026-05-12
2026-09-15
Slot 4
2 ver.
2 ver.
2026-05-12
2026-09-15
Slot 5
2 ver.
2 ver.
2026-05-12
2026-09-15
Slot 6
2 ver.
2 ver.
2026-05-12
2026-09-15
🔎
ASO Keyword Positions
BEST RANK #2Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
meditation·#2🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.70512★ | 148,950 | 4.70512★ this version |
| 🇧🇷 BR | 4.73046★ | 91,078 | 4.73046★ this version |
| 🇨🇦 CA | 4.68851★ | 209,033 | 4.68851★ this version |
| 🇩🇪 DE | 4.66606★ | 78,084 | 4.66606★ this version |
| 🇫🇷 FR | 4.5396★ | 54,930 | 4.5396★ this version |
| 🇬🇧 GB | 4.71875★ | 325,212 | 4.71875★ this version |
| 🇮🇳 IN | 4.62838★ | 25,610 | 4.62838★ this version |
| 🇯🇵 JP | 4.33821★ | 9,920 | 4.33821★ this version |
| 🇺🇸 US | 4.77255★ | 1,981,048 | 4.77255★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Calm: Meditation und Schlaf: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Calm.com
View all →📦 Portfolio summaryBIG studio
3apps·$1.5M/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 1,954,611 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Calm make per month?▴
Based on our ML-calibrated revenue forecast, Calm earns approximately $1.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Calm profitable?▴
With estimated build cost $125K and monthly revenue $1.5M, Calm looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Calm have?▴
Estimated audience: ~136.5M lifetime downloads, ~30.0M monthly active users, and ~10.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Calm?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Calm sell for?▴
Estimated acquisition value: $31.0M (marketplace range $23.5M – $40.5M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Calm?▴
Calm is published by Calm.com on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Calm's BU Score?▴
Calm has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.