MyFitnessPal: Calorie Counter
89
Quality Score
Excellent
✍️ Bumetric analysis
“
MyFitnessPal targets the comprehensive health and fitness tracking niche, directly competing with apps like Lose It! and Cronometer by offering an all-in-one solution for calorie, macro, and workout tracking, now enhanced with AI coaching. Its robust user base, evidenced by millions of ratings and a strong average score, signals significant traction and a mature product in the growth stage, maintaining consistent revenue. The monetization strategy, primarily paid, is typical for established health apps where users are willing to pay for advanced features and an ad-free experience, often through subscriptions. This category frequently sees a strong conversion to premium tiers by offering personalized plans, deeper analytics, and exclusive content, rather than relying on a freemium model with heavy ad integration.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.4M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
588 snapshots on record
Rating
4.7
Reviews
2,330,937 reviews
Forecast Revenue / mo
$1.4M
Snapshots tracked
588
since Feb 2026
🤖Also on Android
$258/mo · 2.9M ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$230K
↳ What it cost to build · not monthly revenue
Likely range $170K – $310K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (340 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
| ⚙ 16.9y maintenance × ~1-person team | +$101K |
Total estimate
$230K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35.5M
↳ What it would sell for · not monthly revenue
Marketplace range $26.5M – $46.0M · 25× MRR multiple
💸
~154× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.9y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
25× MRR
👥 Estimated audience size
114.0M
Lifetime downloads (US-equivalent)
Monthly active
5.0M
Daily active
1.8M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 16.9y of rating accumulation | -30% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 340 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-11-03 · 5 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 5 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
9.4
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $576K - $3170K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.71★ across 2,330,937 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.9M-$46.1M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,330,937 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (19 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.44.0
Happy Halloween to all who celebrate the spookiest today of the year. No major feature updates or bugs to report this week. Just the quiet, steady upkeep that keeps the app running smoother than a protein shake.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MyFitnessPal: Calorie Counter
- Developer
- MyFitnessPal, Inc.
- Bundle ID
- com.myfitnesspal.mfp
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- DA, NL, EN, FR, DE, ID, IT, JA, KO, MS, NB, PL, PT, RU, ZH, ES, SV, ZH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.4M/mo
- Top-grossing rank
- 🇺🇸#1 /100 🇦🇺#2 /100 🇬🇧#4 /100 🇨🇦#4 /100 🇮🇳#9 /100 🇩🇪#13 /100 🇫🇷#16 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,389,690 ratings+2% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇺🇸US#1 /100
🇦🇺AU#2 /100
🇬🇧GB#4 /100
🇨🇦CA#4 /100
🇮🇳IN#9 /100
🇩🇪DE#13 /100
🇫🇷FR#16 /100
🇧🇷BR#24 /100
🇯🇵JP#42 /100
📊Category Rank Trajectory#1 now · best #1 · worst #1
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter14 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Eat better, train smarter, and hit your goals with MyFitnessPal, the calorie counter and nutrition tracker with a built-in AI Coach. Join the millions of users who've created over 100 billion food logs and counting! Calories, macros, food, workouts – track it all in one place with one of the most comprehensive health & fitness tracker apps available. Your new AI Coach gives you personalized guidance based on your goals and history. Plus GLP-1 journey support – log doses and set reminders.
Set personalized fitness, nutrition, and healthy eating goals.… View full description on the official store →
Set personalized fitness, nutrition, and healthy eating goals.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 340 MB🔞 17+📱 iOS 18.0+🔖 v26.44.0🔄 updated 5d ago🌐 DA, NL, EN, FR, DE +14📂 Health & Fitness💰 Paid🚀 Launched 2009 (16y old)
📅
What Worked™ · Development Pipeline
27 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
📸
Refreshed store screenshots — 9 of 9 updated
2026-09
🔧
Shipped update — v26.35.0 → v26.39.0
→ 30 days after: reviews +16,203 medium · co-occurring
2026-09
📸
Refreshed store screenshots — 8 of 8 updated
→ 30 days after: reviews +16,203 medium · co-occurring
2026-09
🔧
Shipped update — v26.31.0 → v26.35.0
→ 30 days after: reviews +22,718 medium · co-occurring
2026-08
🔧
Shipped update — v26.30.0 → v26.31.0
→ 30 days after: reviews +8,403 medium · co-occurring
2026-07
🔧
Shipped update — v26.29.0 → v26.30.0
→ 30 days after: reviews +10,357 medium · co-occurring
2026-07
🔧
Shipped update — v26.28.0 → v26.29.0
→ 30 days after: reviews +5,386 medium · co-occurring
2026-07
🔧
Shipped update — v26.27.0 → v26.28.0
→ 30 days after: revenue +$17.8K/mo · reviews +7,091 medium · co-occurring
2026-07
🔧
Shipped update — v26.26.0 → v26.27.0
→ 30 days after: revenue +$17.8K/mo · reviews +8,557 medium · co-occurring
2026-06
🔧
Shipped update — v26.25.0 → v26.26.0
→ 30 days after: revenue +$17.8K/mo · reviews +8,349 medium · co-occurring
2026-06
🔧
Shipped update — v26.24.0 → v26.25.0
→ 30 days after: revenue +$17.8K/mo · reviews +9,121 medium · co-occurring
2026-06
🔧
Shipped update — v26.23.0 → v26.24.0
→ 30 days after: revenue +$17.8K/mo · reviews +8,715 medium · co-occurring
2026-06
🔧
Shipped update — v26.22.0 → v26.23.0
→ 30 days after: reviews +9,097 medium · co-occurring
2026-06
🔧
Shipped update — v26.21.1 → v26.22.0
→ 30 days after: reviews +9,917 medium · co-occurring
2026-05
🔧
Shipped update — v26.20.0 → v26.21.1
→ 30 days after: reviews +8,465 medium · co-occurring
2026-05
🔧
Shipped update — v26.19.1 → v26.20.0
→ 30 days after: reviews +7,489 low · multiple changes
2026-05
🔧
Shipped update — v26.19.0 → v26.19.1
→ 30 days after: reviews +6,646 low · multiple changes
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +5,561 medium · co-occurring
2026-05
🔧
Shipped update — v26.18.0 → v26.19.0
→ 30 days after: reviews +5,561 medium · co-occurring
2026-03
⭐
Rating ↑ 3.57 → 4.50 (improved 0.93★)
→ 30 days after: rating −0.05★ · reviews +148 high confidence
📸
Store Page History
17 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-05
2026-10-06
Slot 2
2 ver.
2 ver.
2026-08-05
2026-10-06
Slot 3
2 ver.
2 ver.
2026-08-05
2026-10-06
Slot 4
2 ver.
2 ver.
2026-08-05
2026-10-06
Slot 5
2 ver.
2 ver.
2026-08-05
2026-10-06
Slot 6
2 ver.
2 ver.
2026-08-05
2026-10-06
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 2
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 3
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 4
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 5
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 6
3 ver.
3 ver.
2026-08-05
2026-09-05
2026-10-06
🔎
ASO Keyword Positions
BEST RANK #2Ranked for 7 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
calorie counter·#2🇺🇸weight loss·#3🇺🇸calorie food·#3🇺🇸meal planner·#11🇺🇸workout tracker·#13🇺🇸fasting tracker·#14🇺🇸step counter·#36🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.67502★ | 161,358 | 4.67502★ this version |
| 🇧🇷 BR | 4.86244★ | 99,076 | 4.86244★ this version |
| 🇨🇦 CA | 4.64543★ | 239,930 | 4.64543★ this version |
| 🇩🇪 DE | 4.52243★ | 80,380 | 4.52243★ this version |
| 🇫🇷 FR | 4.6219★ | 52,180 | 4.6219★ this version |
| 🇬🇧 GB | 4.70397★ | 475,674 | 4.70397★ this version |
| 🇮🇳 IN | 4.69352★ | 33,102 | 4.69352★ this version |
| 🇯🇵 JP | 4.48176★ | 30,463 | 4.48176★ this version |
| 🇺🇸 US | 4.7137★ | 2,389,253 | 4.7137★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for MyFitnessPal: Calorie Counter: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by MyFitnessPal, Inc.
View all →📦 Portfolio summaryBIG studio
2apps·$2.6M/mocombined
Lead-app heavy — top app contributes 55%
About this analysis
Why high confidence: 2,330,937 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does MyFitnessPal make per month?▴
Based on our ML-calibrated revenue forecast, MyFitnessPal earns approximately $1.4M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is MyFitnessPal profitable?▴
With estimated build cost $230K and monthly revenue $1.4M, MyFitnessPal looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does MyFitnessPal have?▴
Estimated audience: ~114.0M lifetime downloads, ~5.0M monthly active users, and ~1.8M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like MyFitnessPal?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is MyFitnessPal built with?▴
Our heuristic places MyFitnessPal on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is MyFitnessPal still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 5 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would MyFitnessPal sell for?▴
Estimated acquisition value: $35.5M (marketplace range $26.5M – $46.0M). Calculated as 25× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was MyFitnessPal last updated?▴
MyFitnessPal last shipped a new version on 2026-11-03 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes MyFitnessPal?▴
MyFitnessPal is published by MyFitnessPal, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MyFitnessPal's BU Score?▴
MyFitnessPal has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.