How much does MARLÖ make per month?

Based on our ML-calibrated revenue forecast, MARLÖ earns approximately $200/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is MARLÖ profitable?

With estimated build cost $100K and monthly revenue $200, MARLÖ looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does MARLÖ have?

Estimated audience: ~10K lifetime downloads, ~1K monthly active users, and ~510 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like MARLÖ?

Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is MARLÖ built with?

Our heuristic places MARLÖ on the Native iOS (SwiftUI) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is MARLÖ still actively maintained?

Maintenance status: Active (15% abandonment risk). Last shipped version was 10 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

When was MARLÖ last updated?

MARLÖ last shipped a new version on 2026-10-30 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

MARLÖ is published by Alcon Vision, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is MARLÖ's BU Score?

MARLÖ has a BU Score of 55/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

MARLÖ

Quality Score

Solid

MARLÖ

Name: MARLÖ — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: MARLÖ revenue, MARLÖ app analytics, mobile app revenue estimate, Education revenue, iOS app revenue

by Alcon Vision, LLC

Medium confidence

4.4 App Store rating

✍️ Bumetric analysis

“

MARLÖ is an iOS app from Alcon Vision, LLC in the Education category, currently rated 4.4★ across 149 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 55: Solid (established niche player). For a Education app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$200

per month

→

12-mo forecast

$100 – $931

per month

→

24-mo forecast

$100 – $2790

per month

MICRO tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

23 snapshots on record

idle

Rating

4.4

Reviews

149 reviews

Forecast Revenue / mo

$200

Snapshots tracked

since Jan 2024

ONE-TIME · BUILD 💰 Estimated build cost

$100K

↳ What it cost to build · not monthly revenue

Likely range $75K – $135K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (97 MB)	+$18K
⚙ Education complexity ×1.20	+$13K
⚙ 2.8y maintenance × ~1-person team	+$17K

Total estimate $100K

👥 Estimated audience size

10K

Lifetime downloads (US-equivalent)

Monthly active

1.7K

Daily active

510

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Education engagement	~85 installs / rating
📅 2.8y of rating accumulation	-14%
🔁 Education D30 retention	18%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🛠 Estimated tech stack

🍎

Native iOS (SwiftUI)

Medium confidence · 60%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	97 MB
🏷 Category context	Education
📦 Mid-large iOS bundle	→ Likely native SwiftUI (post-2020 era)

💀 Maintenance status

Active

15%

Last shipped 2026-10-30 · 10 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 10 days since last update	Active development
👥 Small user base (149 ratings) + 2.8y old	+10% (solo-project pattern)

Verdict Active

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$200/mo · ML-estimated from 234 triggers

Growth rate

+8.0% MoM · MICRO tier baseline (compound monthly)

Direction

Headwinds: low defensibility moat

6 months

$127 – $508

12 months

$100 – $931

24 months

$100 – $2.8K

Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Insufficient data · 38/100MICRO TIERtoo early to score

Revenue Strength

2.3

Product Quality

6.2

Market Position

0.3

Growth Velocity

5.0

Defensibility

2.7

Operational Safety

10.0

Founder Strength

3.0

Monetization Maturity

1.0

💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
⭐ Quality: 4.41★ across 149 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

slowREVIEW		−$1,200
Good rating (4.4★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600
Early-stage install base (149 ratings)METRIC		+$400
Single-language (English only)METRIC		−$400
Growing app (2y old)METRIC		+$200

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v2.11.4

We've made some behind-the-scenes improvements to keep things running smoothly! This update includes performance enhancements, bug fixes, and optimizations for a faster, more reliable experience.

Thanks for using our app! We're always working to make it better.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: MARLÖ
Developer: Alcon Vision, LLC
Bundle ID: com.meetmarlo
App Store URL: Open in App Store
Category: Education
Content rating: 4+
Languages: EN

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $200/mo
Top-grossing rank: Outside top 100 in US Education
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth157 ratings+2517% lifetimeShow 3-year history estimate ▾

Tracked (23 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Update Frequency · Releases per Quarter6 releases tracked

🚀Version Release Timeline6 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Your Eye Care, Simplified

With the MARLO App, managing your eye health with your eye doctor becomes effortless. It's more than an app; it's your dedicated, digital eye care assistant.

Seamless Ordering Experience

No need to remember when to reorder your contact lenses. MARLO does the heavy lifting for you, offering a seamless ordering process. When you're running low, a friendly notification appears, reminding you to place an order. And with just a few clicks, your lenses are on the way.

Stay in the Loop… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 97 MB🔞 4+📱 iOS 16.4+🔖 v2.11.4🔄 updated 1w ago🌐 EN📂 Education💰 Free🚀 Launched 2024 (2y old)

📅

What Worked™ · Development Pipeline

16 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-10

🔧

Shipped update — v2.3.1 → v2.11.4

2026-09

🔧

Shipped update — v2.3.0 → v2.3.1

2026-08

🔧

Shipped update — v2.2.9 → v2.3.0

2026-07

📦

Bundle ↓ 207MB → 104MB — likely major code refresh

2026-07

🔧

Shipped update — v2.2.7 → v2.2.9

2026-06

🔧

Shipped update — v2.2.6 → v2.2.7

→ 30 days after: rating −0.05★ high confidence

2026-05

🔄

Monetization changed: freemium → free

→ 30 days after: rating −0.05★ high confidence

2026-03

⭐

Rating ↑ 2.40 → 4.40 (improved 2.00★)

2026-03

📈

Crossed 50 ratings — social-proof flywheel kicking in

2025-02

⭐

Rating ↓ 3.18 → 2.71 (dropped 0.47★)

→ 30 days after: rating +0.17★ high confidence

2024-12

📈

Crossed 10 ratings — social-proof flywheel kicking in

→ 30 days after: rating −0.22★ high confidence

2024-10

⭐

Rating ↓ 4.00 → 3.67 (dropped 0.33★)

→ 30 days after: rating −0.27★ high confidence

2024-10

⭐

Rating ↓ 4.43 → 4.00 (dropped 0.43★)

→ 30 days after: rating −0.76★ medium · co-occurring

2024-06

⭐

Rating ↓ 5.00 → 4.43 (dropped 0.57★)

2024-01

🚀

First tracked snapshot — initial data captured

2024-01

🚀

First tracked snapshot — initial data captured

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for MARLÖ: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →