81
BU Score
Excellent
Free People
✍️ BU Analytics Review
“
Free People is an iOS app from Free People in the Shopping category, currently rated 4.9★ across 286,416 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 81 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (286,416 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
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Dec 25
Jan 26
Feb 26
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Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 88 MB🔞 4+📱 iOS 17.0+🔖 v26.5.1🔄 updated 1w ago🌐 EN, FR📂 Shopping💰 Paid🚀 Launched 2013 (12y old)
📝 About this app
Our better-than-ever app brings the best of Free People to your fingertips! Quickly and easily browse new arrivals, back-in-stock favorites, FP Movement activewear, beauty & wellness, intimates, denim, shoes and more. Don’t miss out on Free People promos, download the Free People app for the latest boho clothing trends and exclusive app-only offers.
Be sure to enable Push Notifications for convenient order status updates. You will also be the first to know about sales, promotions and the latest Free People collections.
Be sure to enable Push Notifications for convenient order status updates. You will also be the first to know about sales, promotions and the latest Free People collections.
🆕 What's New · v26.5.1
Bye-bye, bugs! We've made some improvements so you can have the best shopping experience possible.
We are also excited to announce that the app will now support Apple’s new iOS 26 Liquid Glass visual design.
We are also excited to announce that the app will now support Apple’s new iOS 26 Liquid Glass visual design.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Free People
- Developer
- Free People
- Bundle ID
- com.freepeople.iosapp-production
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.3K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources provide overall brand and e-commerce revenue for Free People, but do not disaggregate specific revenue generated by the iOS app. For instance, Free People's annual sales were reported as $1.46 billion for the fiscal year ended January 31, 2025, and e-commerce sales for freepeople.com were $587.7 million in 2025, with monthly sales of $83.88 million in March 2026. However, these figures often exclude app usage, making it impossible to estimate the iOS app's revenue specifically.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Forbes, ECDB, Grips Intelligence, App Store, Shop Eat Surf Outdoor
⭐Recent App Store Reviews49 latest · avg 4.59★ · 81.6% 5★ · 2.0% 1★
5★40 (82%)
4★2 (4%)
3★4 (8%)
2★2 (4%)
1★1 (2%)
+677 ratings/week
Praise: love ×25 great ×10 favorite ×3 amazing ×3 best ×2Complaints: bug ×1 worst ×1 expensive ×1
Top positive
★★★★★ Always Love!
I always love what I find on FP. And, if I need to return something, it’s super easy. The Aiden t shirts are the absolute best!…
★★★★★ Obsessed
I’m seriously a FP addict!…
Top negative
★☆☆☆☆ They use AI Models now :(
Sad to report Free People uses AI models now which is pretty disappointing not only to the paid models they use in shoots but also to young girls who browse their website looking at unrealistic beauty standards. Left a review asking why the…
★★☆☆☆ too many app updates
fortheloveofgoddd…
📈Ratings growth286,416 ratings+14% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
