80
BU Score
Excellent
Rent the Runway (RTR)
✍️ BU Analytics Review
“
Rent the Runway (RTR) is an iOS app from Rent the Runway in the Shopping category, currently rated 4.8★ across 228,546 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 80 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (228,546 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 220 MB🔞 12+📱 iOS 18.0+🔖 v9.40.0🔄 updated 2d ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2013 (12y old)
📝 About this app
With Rent the Runway, you can rent 5 designer styles from 800+ brands—like Reformation, Ulla Johnson, Staud, Veronica Beard, and Farm Rio—for work, weekends, events, or every day for $94/month.
Choose a flexible plan that fits your lifestyle. Choose from 2,3,4 even 6 shipments a month and 5, 10, 20 and 30 items a month.
You can keep items at home as long as you want and still swap for new styles throughout the month—no need to return everything at once.
Always included: fast 2–3 day shipping, free dry cleaning, rental coverage, and the ability to buy what you love at a discount.
Not ready for a membership? Try our Reserve Ahead Rentals starting at $35 —with a free backup size, discounted additional styles. No subscription required.
With the app, you can:
Browse 1000s of designer styles and build your next shipment
Save favorites and organize them into your virtual closet
Get personalized fit recommendations powered by customer data
Read real reviews and style tips from other members
Track orders and returns, and manage swaps with ease
Update your plan, profile, and delivery preferences anytime
Buy pieces you love—at exclusive member pricing
Get iOS push notifications for restocks, new arrivals + app exclusives
Choose a flexible plan that fits your lifestyle. Choose from 2,3,4 even 6 shipments a month and 5, 10, 20 and 30 items a month.
You can keep items at home as long as you want and still swap for new styles throughout the month—no need to return everything at once.
Always included: fast 2–3 day shipping, free dry cleaning, rental coverage, and the ability to buy what you love at a discount.
Not ready for a membership? Try our Reserve Ahead Rentals starting at $35 —with a free backup size, discounted additional styles. No subscription required.
With the app, you can:
Browse 1000s of designer styles and build your next shipment
Save favorites and organize them into your virtual closet
Get personalized fit recommendations powered by customer data
Read real reviews and style tips from other members
Track orders and returns, and manage swaps with ease
Update your plan, profile, and delivery preferences anytime
Buy pieces you love—at exclusive member pricing
Get iOS push notifications for restocks, new arrivals + app exclusives
🆕 What's New · v9.40.0
Trimmed some loose hems for a snag-free app experience. Bug fixes and improvements to make things run smoothly!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Rent the Runway (RTR)
- Developer
- Rent the Runway
- Bundle ID
- com.renttherunway.bluesteel
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Every outfit, every occasion
- Description
- The premier designer rental destination giving you more access, style and options than anywhere else. RTR’s rotating closet is constantly updated with new trends, does your dry cleaning and takes up zero space. The future of fashion is here.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- http://www.renttherunway.com/content-pages/member-stories?action_type=footer_link
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · tiktok
- Not found
- Phone
- Not found
- Contact page
- http://www.renttherunway.com/help/faq?_=1&customerpromise=true&placement=banner
- About page
- http://www.renttherunway.com/about-us?action_type=footer_link
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data, including reports from Sensor Tower, do not provide specific revenue figures for the 'Rent the Runway (RTR)' iOS app. While the app serves as a primary interface for its subscription-based business model, direct app-specific revenue is not disclosed. Rent the Runway's total company revenue for fiscal year 2025 (ended January 31, 2026) was $329.8 million, with Q4 2025 revenue at $91.7 million.
Sources mentioned: Sensor Tower, Rent the Runway (Company Reports), Stock Analysis, Fashion Network, PYMNTS.com
⭐Recent App Store Reviews49 latest · avg 2.1★ · 18.4% 5★ · 53.1% 1★
5★9 (18%)
4★1 (2%)
3★2 (4%)
2★11 (22%)
1★26 (53%)
+0 ratings/week
Praise: love ×8 recommend ×6 great ×6 perfect ×2 fantastic ×1Complaints: subscription ×8 scam ×3 terrible ×2 bug ×2 refund ×2
Top positive
★★★★★ It was LOVELY 🔥🤦🏾♀️☠️😇🙏🏾🥰😒😏🤯🤬
⭐️🤩🇺🇸🤩✨💫🌟…
★★★★★ Great app and support team
The support for this app and this program is AMAZING.…
Top negative
★☆☆☆☆ Can’t Search One-Time Rentals
The entire format of the app is to get you to subscribe. There is no one-time rental category and I can’t search for it either. The website is better.…
★☆☆☆☆ Only Be A Member if you live in NYC
Service is horrible in California.. RTR in 2026 is not the same as it was in 2022. It has been a horrible experience dealing with the team recently. The customer service number does not even reply. I don’t know what is going on with this ap…
📈Ratings growth228,546 ratings+46% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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