Phia: Shop Smarter, Save Money
74
Quality Score
Strong
Phia: Shop Smarter, Save Money
by Phia
High confidence
✍️ Bumetric analysis
“
Phia: Shop Smarter, Save Money is an iOS app from Phia in the Shopping category, currently rated 4.8★ across 16,664 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
118 snapshots on record
Rating
4.8
Reviews
16,664 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
118
since Jan 2025
ONE-TIME · BUILD
💰 Estimated build cost
$130K
↳ What it cost to build · not monthly revenue
Likely range $100K – $175K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (331 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
| ⚙ 1.7y maintenance × ~1-person team | +$10K |
Total estimate
$130K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 19× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 1.7y proven track record | +9% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
19× MRR
👥 Estimated audience size
1.5M
Lifetime downloads (US-equivalent)
Monthly active
180K
Daily active
32K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 1.7y of rating accumulation | -9% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 331 MB |
| 🏷 Category context | Shopping |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-08-11 · 47 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 47 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
9.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
2.4
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 16,664 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (16,664 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.3.29
Your Closet is now open to everyone.
Save the pieces you love, keep them organized in one place, and watch your recommendations get sharper the more you add.
Never miss a price drop.… Full release notes →
Save the pieces you love, keep them organized in one place, and watch your recommendations get sharper the more you add.
Never miss a price drop.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Phia: Shop Smarter, Save Money
- Developer
- Phia
- Bundle ID
- com.phia.app
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth22,222 ratings+17398% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Named a TIME Best Invention and trusted by 1.5 million shoppers. As seen in Fortune, Forbes, The New York Times, and Vogue.
Phia is the AI shopping agent that finds you the best price, earns you rewards, and helps you build a wardrobe you love, automatically.
——
HOW PHIA WORKS
1) Browse anything you love — Phia instantly compares prices across 350 million items and 220,000+ sites, new and secondhand.
2) Phia auto-applies the best coupons at checkout — including exclusive codes only available to Phia users — or set a price drop alert and we'll watch it for you.… View full description on the official store →
Phia is the AI shopping agent that finds you the best price, earns you rewards, and helps you build a wardrobe you love, automatically.
——
HOW PHIA WORKS
1) Browse anything you love — Phia instantly compares prices across 350 million items and 220,000+ sites, new and secondhand.
2) Phia auto-applies the best coupons at checkout — including exclusive codes only available to Phia users — or set a price drop alert and we'll watch it for you.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 331 MB🔞 17+📱 iOS 17.0+🔖 v2.3.29🔄 updated 1mo ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2025 (1y old)
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 6 of 6 updated
2026-08
🔧
Shipped update — v2.3.27 → v2.3.29
→ 30 days after: reviews +1,819 high confidence
2026-07
🔧
Shipped update — v2.3.26 → v2.3.27
→ 30 days after: reviews +1,355 high confidence
2026-07
🔧
Shipped update — v2.3.25 → v2.3.26
→ 30 days after: reviews +1,589 medium · co-occurring
2026-07
🔧
Shipped update — v2.3.21 → v2.3.25
→ 30 days after: reviews +2,106 medium · co-occurring
2026-06
🔧
Shipped update — v2.3.16 → v2.3.21
→ 30 days after: reviews +2,488 high confidence
2026-05
🔧
Shipped update — v? → v2.3.16
→ 30 days after: reviews +3,071 high confidence
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,937 high confidence
2026-04
⭐
Rating ↑ 3.55 → 4.80 (improved 1.25★)
→ 30 days after: reviews +1,937 high confidence
2025-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +34 high confidence
2025-05
⭐
Rating ↓ 4.69 → 4.35 (dropped 0.34★)
→ 30 days after: rating −0.20★ · reviews +6 high confidence
2025-04
⭐
Rating ↓ 5.00 → 4.69 (dropped 0.31★)
→ 30 days after: rating −0.34★ · reviews +15 high confidence
2025-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.34★ · reviews +15 high confidence
2025-01
🚀
First tracked snapshot — initial data captured
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-01
🚀
First tracked snapshot — initial data captured
📸
Store Page History
6 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 2
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 3
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 4
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 5
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 6
2 ver.
2 ver.
2026-08-07
2026-09-11
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.75824★ | 91 | 4.75824★ this version |
| 🇧🇷 BR | 4.78889★ | 90 | 4.78889★ this version |
| 🇨🇦 CA | 4.51293★ | 232 | 4.51293★ this version |
| 🇩🇪 DE | 4.14583★ | 48 | 4.14583★ this version |
| 🇫🇷 FR | 4.55319★ | 47 | 4.55319★ this version |
| 🇬🇧 GB | 4.59375★ | 160 | 4.59375★ this version |
| 🇮🇳 IN | 4.66667★ | 78 | 4.66667★ this version |
| 🇯🇵 JP | 4.8125★ | 16 | 4.8125★ this version |
| 🇺🇸 US | 4.76679★ | 22,512 | 4.76679★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Phia: Shop Smarter, Save Money: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 16,664 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Phia make per month?▴
Based on our ML-calibrated revenue forecast, Phia earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Phia profitable?▴
With estimated build cost $130K and monthly revenue $5.0K, Phia looks break-even-grade — payback period sits around 2.2 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Phia have?▴
Estimated audience: ~1.5M lifetime downloads, ~180K monthly active users, and ~32K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Phia?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Phia built with?▴
Our heuristic places Phia on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Phia still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Phia sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Phia last updated?▴
Phia last shipped a new version on 2026-08-11 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Phia?▴
Phia is published by Phia on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Phia's BU Score?▴
Phia has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.