74
BU Score
Strong
Phia: Shop Smarter, Save Money
✍️ BU Analytics Review
“
Phia: Shop Smarter, Save Money is an iOS app from Phia in the Shopping category, currently rated 4.8★ across 16,664 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 74 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (16,664 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 327 MB🔞 4+📱 iOS 17.0+🔖 v2.3.16🔄 updated 6d ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2025 (1y old)
📝 About this app
Phia - Your AI-Powered Shopping Assistant
HOW IT WORKS:
• An AI Stylist at Your Fingertips: Shopping on Safari? Tap "Should I Buy This?" on any clothing, shoes, bags, or accessories you're browsing
• Instant Price Comparison: Our AI-powered shopping tool immediately compares the item you're viewing to real-time prices from retail and secondhand markets
• Never Miss the Best Deal: Checkout knowing you got the best deal across 40,000 used and new retailers or click through to cheaper alternatives
TRUSTED BY 1,000,000+ SHOPPERS
Backed by Hailey Bieber, Sara Blakely and Named one of TIME's Best Inventions, Phia analyzes 250 million items across 40,000+ retailers to make the smartest shopping decisions as easy as a click of a button
WHY PHIA?
• Never Overpay Again: Phia's built-in AI shopping assistant compares prices from retail and secondhand markets across 40,000+ sites automatically as you browse
• Snap a Photo: Our AI outfit finder identifies any item in seconds, showing you exactly where to get the best deal
• Powered by 250M Items: Trusted by 1M+ users, our style AI compares real-time pricing from Revolve, Alo, Reformation, and 40,000 other retailers
Download Phia and revolutionize the way you shop.
HOW IT WORKS:
• An AI Stylist at Your Fingertips: Shopping on Safari? Tap "Should I Buy This?" on any clothing, shoes, bags, or accessories you're browsing
• Instant Price Comparison: Our AI-powered shopping tool immediately compares the item you're viewing to real-time prices from retail and secondhand markets
• Never Miss the Best Deal: Checkout knowing you got the best deal across 40,000 used and new retailers or click through to cheaper alternatives
TRUSTED BY 1,000,000+ SHOPPERS
Backed by Hailey Bieber, Sara Blakely and Named one of TIME's Best Inventions, Phia analyzes 250 million items across 40,000+ retailers to make the smartest shopping decisions as easy as a click of a button
WHY PHIA?
• Never Overpay Again: Phia's built-in AI shopping assistant compares prices from retail and secondhand markets across 40,000+ sites automatically as you browse
• Snap a Photo: Our AI outfit finder identifies any item in seconds, showing you exactly where to get the best deal
• Powered by 250M Items: Trusted by 1M+ users, our style AI compares real-time pricing from Revolve, Alo, Reformation, and 40,000 other retailers
Download Phia and revolutionize the way you shop.
🆕 What's New · v2.3.16
Bug fixes & improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Phia: Shop Smarter, Save Money
- Developer
- Phia
- Bundle ID
- com.phia.app
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth16,664 ratings+727% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (16 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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