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78
BU Score
Strong

Home Workouts & Fitness | Luvu

4.8 ✍️ Editor
✍️ BU Analytics Review

Home Workouts & Fitness | Luvu is an iOS app from Luvu in the Health & Fitness category, currently rated 4.8★ across 10,538 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 78Strong (healthy traction). For a Health & Fitness app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (10,538 ratings)METRIC
+$5,500
subscriptionREVIEW
+$2,500
premiumREVIEW
+$2,200
Excellent rating (4.8★)METRIC
+$2,200
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
highly recommendREVIEW
+$1,400
free trialREVIEW
+$1,200
priceyREVIEW
−$800
New app (9 months old)METRIC
−$700
Ad-supported / freemiumMETRIC
+$600
Localized (9 languages)METRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 314 MB🔞 12+📱 iOS 18.0+🔖 v1.0.101🔄 updated 3d ago🌐 NL, EN, FR, DE, IT +4📂 Health & Fitness💰 Paid🚀 Launched 2025 (0y old)

📝 About this app

Get fit with Luvu, your quirky fitness companion. Luvu is a cute, emotional marshmallow who auto-tracks your exercises and pushes you - in wholesome, slightly unhinged ways - to move more. Whether you’re doing bodyweight strength, cardio bursts, yoga, stretching, or mobility work, Luvu turns your at-home workout into a game you actually want to play.

Designed for every level - from absolute beginner to “I need to feel the burn” - Luvu gives you real-time feedback, progress that sticks, and wild reward moments that keep you coming back.

What you get with Luvu:

• Auto-tracked workouts - Luvu uses your camera to quietly (and privately) sense movement, count reps, and give feedback so you don’t have to manually log anything.
• Lots of workout types - Squats, push-ups, jumping jacks, yoga flows, stretches, mobility drills, and adaptive combos based on how you’re feeling.
• Personalized progression - Workouts scale with you. Luvu learns your rhythm, challenges you just enough, and helps you build consistency.
• Game-like retention - Earn XP, keep streaks alive, unlock emotes, power up with energy refills, and defend your progress with clever streak savers.
• Emotional accountability - Supportive, snarky, or unhinged - Luvu’s coaching tones keep things fresh. Sometimes it’s a hug, sometimes it’s a playful shove.
• Daily challenges and rituals - Small, bite-sized wins that compound, plus surprise celebrations when you crush it.
• Friendly rivalries and milestones - See your progress, compare with past self (and optionally friends), and earn meaningful badges.
• Customizable experience - Tailor how Luvu shows up: the vibe, intensity, and reward style.

Whether you’re starting from scratch, resetting after a break, or chasing a new personal best, Luvu turns habit-building into something you actually look forward to.

Why Luvu?

• Built to stick. Smart pacing, feedback loops, and reward momentum - so you don’t just start; you keep going.
• Personality that motivates. Luvu isn’t a bland coach - he’s emotional, relentless, kind of chaotic, and obsessed with your consistency.
• Effortless tracking. No manual logging. Just show up, move, and let Luvu handle the rest.
• Progress you can feel. Real metrics, real improvements, and celebrations that feel earned (and sometimes delightfully over-the-top).

Try Luvu Plus
Upgrade to Luvu Plus for premium perks: unlimited energy refills, streak savers, exclusive coaching voices, deeper customization, and faster progression. Start with a free trial to experience the full-powered version of your accountability partner.

Subscription details:
If you choose to purchase Luvu Plus, payment will be charged to your Apple account, and your account will be charged for renewal within 24 hours prior to the end of the current period. Auto-renewal can be turned off anytime from your account settings. Any unused portion of a free trial, if offered, will be forfeited when you purchase a subscription.

Privacy Policy: luvufit.com/privacy
Terms of Service: luvufit.com/tos

🆕 What's New · v1.0.101

Luvu got a glow-up: now fitter, faster, and even more fun! We’ve polished, tweaked, and sprinkled in extra marshmallow magic so everyone gets a better workout.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Home Workouts & Fitness | Luvu
Developer
Luvu
Bundle ID
com.luvu.luvu
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
12+
Languages
NL, EN, FR, DE, IT, PT, RU, ES, SV

Company

Website
Not found
Tagline
YOU LAZY MF.
Description
Free home fitness app with your marshmallow fitness buddy. Real-time form correction, personalized workouts, and live motivation. No equipment needed. Download Luvu for iPhone today.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$39.2K/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://www.luvufit.com/press.html
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
https://www.luvufit.com/contact.html
About page
Not found
📈Ratings growth10,538 ratings+518% lifetimeShow 3-year history estimate ▾Aug 2025Jan 2026May 2026
Tracked (41 weeks) Pre-tracking estimate (8 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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