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61
BU Score
Solid

MyLABlue

3.9 ✍️ Editor
✍️ BU Analytics Review

MyLABlue is an iOS app from Blue Cross and Blue Shield of Louisiana in the Education category, currently rated 3.9★ across 220 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 61Solid (established niche player). For a Education app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
5 starREVIEW
+$1,800
Mature app (12y old)METRIC
+$1,500
Multilingual (12 languages)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
Early-stage install base (220 ratings)METRIC
+$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jul 24
Dec 24
Feb 25
Jul 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 171 MB🔞 17+📱 iOS 16.2+🔖 v11.5.1🔄 updated 8mo ago🌐 AR, DA, NL, EN, FI +7📂 Education💰 Paid🚀 Launched 2013 (12y old)

📝 About this app

MyLABlue – Your Louisiana Blue health insurance information, Simplified

Access your Louisiana Blue health insurance details faster and easier than ever with MyLABlue, powered by MyChart.

Stay informed and in control of your health with one secure, convenient app.

What You Can Do with MyLABlue:

• Connect with Support: Send secure messages with a Louisiana Blue representative.
• Check Prior-Authorizations: See where your requests stands and what’s next.
• Track your activity: View claims, benefits and deductibles — all in one place.
• Estimate Costs: Get upfront, personalized estimates for medical care.
• Share Access: Instantly give family or caregivers access to your health info.
• Find Providers: Search in-network doctors and download your digital ID card anytime.
• Stay Healthy: Upload health and fitness data, including data from the Apple Health app.


MyLABlue makes managing your care simple, secure and stress-free.

Download MyLABlue today and take charge of your health coverage—anytime, anywhere.

🆕 What's New · v11.5.1

Welcome to MyLABlue! The Louisiana Blue app is now powered by MyChart, bringing you a smoother, more connected experience. Access your claims, benefits, costs, deductibles, prior authorizations, medical histories and more—all in one place. Update now to explore the new MyLABlue app! Miscellaneous fixes and improvements.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
MyLABlue
Developer
Blue Cross and Blue Shield of Louisiana
Bundle ID
com.bcbsla.mobileapp
App Store URL
Open in App Store
Category
Education
Content rating
17+
Languages
AR, DA, NL, EN, FI, FR, DE, NB, PT, ZH, ES, SV

Company

Website
Not found
Tagline
Home | Louisiana Blue
Description
We offer health insurance including medical, dental, Medicare Advantage and prescription drug coverage to individuals, families and employers.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$10.4K/mo
Top-grossing rank
Outside top 100 in US Education
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
http://www.linkedin.com/company/louisiana-blue
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://www.lablue.com/landing/real-stories
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin · youtube
Email
Not found
Phone
800-232-4967
Contact page
https://www.lablue.com/help-center
About page
https://www.lablue.com/about-blue
Recent App Store Reviews49 latest · avg 1.63★ · 12.2% 5★ · 77.6% 1★
5★
6 (12%)
4★
0 (0%)
3★
2 (4%)
2★
3 (6%)
1★
38 (78%)
+6 ratings/week
Praise: love ×4 recommend ×2 awesome ×1Complaints: hate ×2 terrible ×2 crash ×1 bug ×1
Top positive
★★★★★ I love LaBlue
I love this app! All of my care and benefits are at my fingertips! No guessing about if I have met my deductible! It is so convenient!…
★★★★★ New to LABlue
I only recently started using My LABlue and so far I am impressed. The site is pretty user friendly. So far so good.…
Top negative
★☆☆☆☆ Email notifications
I received an email notification that there was a cheaper med option for me. Email says see options but can’t find it on the app…
★☆☆☆☆ Deductible
Deductible too high.cant use insurance…
📈Ratings growth220 ratings+368% lifetimeShow 3-year history estimate ▾Aug 2021Jul 2024May 2026
Tracked (58 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

More by Blue Cross and Blue Shield of Louisiana

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BCBSLA

★ 2.4 · 161 reviews
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