How much does MyLABlue make per month?

Based on our ML-calibrated revenue forecast, MyLABlue earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like MyLABlue?

Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

MyLABlue is published by Blue Cross and Blue Shield of Louisiana on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is MyLABlue's BU Score?

MyLABlue has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

MyLABlue

Quality Score

Solid

MyLABlue

Name: MyLABlue — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: MyLABlue revenue, MyLABlue app analytics, mobile app revenue estimate, Education revenue, iOS app revenue

Medium confidence

3.9 ✍️ Editor

✍️ bumetric analysis

“

MyLABlue is an iOS app from Blue Cross and Blue Shield of Louisiana in the Education category, currently rated 3.9★ across 220 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 61: Solid (established niche player). For a Education app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$500

per month

→

12-mo forecast

$437 – $1575

per month

→

24-mo forecast

$405 – $3644

per month

INDIE tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$110K

↳ What it cost to build · not monthly revenue

Likely range $80K – $150K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~11 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (171 MB)	+$40K
⚙ Education complexity ×1.20	+$18K

Total estimate $110K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$150K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $175K · 14× MRR multiple

💸 ~1.4× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating 3.5-4.0 (mixed)	-8%
🏷 Education category multiple	+6%
⭐ Small user base (<1K ratings)	-8%

Final multiple 14× MRR

👥 Estimated audience size

18K

Lifetime downloads (US-equivalent)

Monthly active

3.3K

Daily active

990

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Education engagement	~85 installs / rating
🔁 Education D30 retention	18%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$500/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

6 months

$426 – $993

12 months

$437 – $1.6K

24 months

$405 – $3.6K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Early-stage solo · 41/100INDIE TIERexpected for tier

Growth Velocity

5.0

Founder Strength

5.0

Product Quality

5.4

Revenue Strength

2.7

Monetization Maturity

1.0

Defensibility

4.5

Market Position

0.3

Operational Safety

9.0

💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 3.88★ across 220 reviews — below category median.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: last update 271d ago — slow cadence.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($10K/mo combined) commands premium.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

5 starREVIEW		+$1,800
Mature app (12y old)METRIC		+$1,500
Multilingual (12 languages)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600
Early-stage install base (220 ratings)METRIC		+$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v11.5.1

Welcome to MyLABlue! The Louisiana Blue app is now powered by MyChart, bringing you a smoother, more connected experience. Access your claims, benefits, costs, deductibles, prior authorizations, medical histories and more—all in one place.… Full release notes →

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: MyLABlue
Developer: Blue Cross and Blue Shield of Louisiana
Bundle ID: com.bcbsla.mobileapp
App Store URL: Open in App Store
Category: Education
Content rating: 17+
Languages: AR, DA, NL, EN, FI, FR, DE, NB, PT, ZH, ES, SV

Company

Website: Not found
Tagline: Home | Louisiana Blue
Description: We offer health insurance including medical, dental, Medicare Advantage and prescription drug coverage to individuals, families and employers.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $10.4K/mo
Top-grossing rank: Outside top 100 in US Education
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Socials: facebook facebook.com/my.louisianablue · instagram instagram.com/mylouisianablue · linkedin linkedin.com/company/louisiana-blue · youtube youtube.com/@MyLouisianaBlue
Email: Not found
Phone: 800-232-4967
Contact page: lablue.com/help-center
About page: lablue.com/about-blue

📈Ratings growth241 ratings+382% lifetimeShow 3-year history estimate ▾

Tracked (59 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

MyLABlue – Your Louisiana Blue health insurance information, Simplified

Access your Louisiana Blue health insurance details faster and easier than ever with MyLABlue, powered by MyChart.

Stay informed and in control of your health with one secure, convenient app.

What You Can Do with MyLABlue:

     • Connect with Support: Send secure messages with a Louisiana Blue representative.
     • Check Prior-Authorizations: See where your requests stands and what’s next. 
     • Track your activity: View claims, benefits and deductibles — all in one place.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 171 MB🔞 17+📱 iOS 16.2+🔖 v11.5.1🔄 updated 0d ago🌐 AR, DA, NL, EN, FI +7📂 Education💰 Paid

📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔄

Monetization changed: freemium → free

2026-03

⭐

Rating ↑ 1.91 → 3.90 (improved 1.99★)

2026-01

📈

Crossed 100 ratings — social-proof flywheel kicking in

2021-09

📈

Crossed 50 ratings — social-proof flywheel kicking in

2015-05

📈

Crossed 10 ratings — social-proof flywheel kicking in

2015-04

⭐

Rating ↓ 3.67 → 3.29 (dropped 0.38★)

2014-10

⭐

Rating ↓ 4.20 → 3.67 (dropped 0.53★)

2013-10

⭐

Rating ↓ 5.00 → 4.67 (dropped 0.33★)

2013-10

🚀

First tracked snapshot — initial data captured

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for MyLABlue: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →