Blue Shield of California
80
Quality Score
Excellent
✍️ Bumetric analysis
“
Blue Shield of California is an iOS app from Blue Shield of California in the Health & Fitness category, currently rated 4.8★ across 21,058 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
149 snapshots on record
Rating
4.8
Reviews
21,058 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
149
since Sep 2016
🤖Also on Android
$241/mo · 2K ratings · 2.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$195K
↳ What it cost to build · not monthly revenue
Likely range $145K – $265K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (131 MB) | +$32K |
| ⚙ Health & Fitness complexity ×1.40 | +$33K |
| ⚙ 12.9y maintenance × ~1-person team | +$77K |
Total estimate
$195K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 23× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 12.9y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
23× MRR
👥 Estimated audience size
1.0M
Lifetime downloads (US-equivalent)
Monthly active
76K
Daily active
26K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 12.9y of rating accumulation | -30% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 131 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-08-28 · 26 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 26 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
9.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 21,058 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($19K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (21,058 ratings)METRIC | +$5,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.7.2
This version of the app includes technical upgrades to optimize our members' experience.
Thanks for using the Blue Shield of California app!
Thanks for using the Blue Shield of California app!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Blue Shield of California
- Developer
- Blue Shield of California
- Bundle ID
- com.blueshieldca.prod
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth21,064 ratings+4868% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Manage your health care from anywhere with the Blue Shield of California app. View your ID card,
search for doctors, track your claim information, understand your benefits and more. The Blue Shield of
California app provides BSC and BSC Promise members enhanced 24/7 service and ease-of-access to the information
that matters most.
As a member of Blue Shield of California or Blue Shield Promise, with our app you can:
• View your personalized dashboard
• Search for doctors and facilities, by doctor specialty, by location, and/or by name… View full description on the official store →
search for doctors, track your claim information, understand your benefits and more. The Blue Shield of
California app provides BSC and BSC Promise members enhanced 24/7 service and ease-of-access to the information
that matters most.
As a member of Blue Shield of California or Blue Shield Promise, with our app you can:
• View your personalized dashboard
• Search for doctors and facilities, by doctor specialty, by location, and/or by name… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 131 MB🔞 4+📱 iOS 18.0+🔖 v12.7.2🔄 updated 3w ago🌐 EN📂 Health & Fitness💰 Paid🚀 Launched 2013 (12y old)
📅
What Worked™ · Development Pipeline
20 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v12.6.2 → v12.7.2
→ 30 days after: reviews +5 high confidence
2026-07
🔧
Shipped update — v12.5.1 → v12.6.2
→ 30 days after: reviews +8 high confidence
2026-06
🔧
Shipped update — v12.3.0 → v12.5.1
2026-05
🔧
Shipped update — v? → v12.3.0
2026-04
⭐
Rating ↑ 2.25 → 4.79 (improved 2.54★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$18.7K/mo · rating +2.54★ · reviews +20,559 high confidence
2020-03
⭐
Rating ↓ 2.97 → 2.61 (dropped 0.36★)
→ 30 days after: rating −0.13★ · reviews +50 high confidence
2018-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +7 high confidence
2017-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-03
⭐
Rating ↑ 3.10 → 3.48 (improved 0.38★)
2017-02
⭐
Rating ↓ 3.60 → 3.10 (dropped 0.50★)
→ 30 days after: rating +0.38★ · reviews +11 high confidence
2016-10
⭐
Rating ↑ 1.00 → 3.79 (improved 2.79★)
2016-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2016-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.81★ · reviews +14 low · multiple changes
2016-10
⭐
Rating ↑ 2.40 → 2.83 (improved 0.43★)
→ 30 days after: rating +2.81★ · reviews +14 low · multiple changes
2016-10
⭐
Rating ↑ 1.75 → 2.40 (improved 0.65★)
→ 30 days after: rating +2.81★ · reviews +14 low · multiple changes
2016-10
⭐
Rating ↑ 1.00 → 1.75 (improved 0.75★)
→ 30 days after: rating +2.81★ · reviews +14 low · multiple changes
2016-09
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +2.79★ · reviews +12 high confidence
2016-09
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +2.79★ · reviews +12 high confidence
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 2 | 5★ this version |
| 🇧🇷 BR | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 4.75★ | 4 | 4.75★ this version |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 4★ | 1 | 4★ this version |
| 🇬🇧 GB | 4.5★ | 2 | 4.5★ this version |
| 🇮🇳 IN | 4.8★ | 5 | 4.8★ this version |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.78214★ | 21,065 | 4.78214★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Blue Shield of California: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Blue Shield of California
View all →📦 Portfolio summaryINDIE studio
2apps·$5K/mocombined
⚠ Concentrated — top app contributes 89% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 21,058 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Blue Shield of California make per month?▴
Based on our ML-calibrated revenue forecast, Blue Shield of California earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Blue Shield of California profitable?▴
With estimated build cost $195K and monthly revenue $5.0K, Blue Shield of California looks slow ROI — payback period is around 3.2 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Blue Shield of California have?▴
Estimated audience: ~1.0M lifetime downloads, ~76K monthly active users, and ~26K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Blue Shield of California?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Blue Shield of California built with?▴
Our heuristic places Blue Shield of California on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Blue Shield of California still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 26 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Blue Shield of California sell for?▴
Estimated acquisition value: $125K (marketplace range $75K – $150K). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Blue Shield of California last updated?▴
Blue Shield of California last shipped a new version on 2026-08-28 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Blue Shield of California?▴
Blue Shield of California is published by Blue Shield of California on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Blue Shield of California's BU Score?▴
Blue Shield of California has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.