小红书 – 你的生活兴趣社区
86
Quality Score
Excellent
小红书 – 你的生活兴趣社区
High confidence
✍️ bumetric analysis
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小红书 – 你的生活兴趣社区 is an iOS app from Xingin in the Social Networking category, currently rated 4.9★ across 265,534 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 86: Excellent (strong product-market fit). For a Social Networking app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$3.5M
per month
→
12-mo forecast
$3.7M – $5.7M
per month
→
24-mo forecast
$4.4M – $8.2M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (457 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $700K · 19× MRR multiple
💸
~3.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
19× MRR
👥 Estimated audience size
23.5M
Lifetime downloads (US-equivalent)
Monthly active
5.8M
Daily active
3.2M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$3.5M – $4.7M
12 months
$3.7M – $5.7M
24 months
$4.4M – $8.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
9.7
Revenue Strength
6.5
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.87★ across 265,534 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $63.0M-$112.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (265,534 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Localized (8 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.34.3
Optimize user experience and fix several issues. If you have any questions or suggestions, please go to [Settings] - [Help Center] - [Feedback] to let us know!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- 小红书 – 你的生活兴趣社区
- Developer
- Xingin
- Bundle ID
- com.xingin.discover
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 12+
- Languages
- EN, FR, JA, KO, RU, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $26.4K/mo
- Top-grossing rank
- 🇨🇦#6 /100 🇦🇺#7 /100 🇺🇸#17 /100 🇫🇷#40 /100 🇬🇧#44 /100 🇯🇵#75 /100 🇩🇪#78 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth265,534 ratings+-1% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank7 countries
🇨🇦CA#6 /100
🇦🇺AU#7 /100
🇺🇸US#17 /100
🇫🇷FR#40 /100
🇬🇧GB#44 /100
🇯🇵JP#75 /100
🇩🇪DE#78 /100
📊Category Rank Trajectory#6 now · best #6 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Dear rednote villagers,
Welcome to the community. this is a place where people share their life and connect with each other. Millions of users share their daily life here, from favorite music to fashion looks, from cooking recipe to home decor, from travel tips to their beloved cats and dogs. We welcome you to share everything about your life and connect with the villiagers around the global.
To better navigate here, we’d like to share some CORE VALUES of rednote with you:
Authenticity: Everyone is unique and has their own life story, so just be yourself here.… View full description on the official store →
Welcome to the community. this is a place where people share their life and connect with each other. Millions of users share their daily life here, from favorite music to fashion looks, from cooking recipe to home decor, from travel tips to their beloved cats and dogs. We welcome you to share everything about your life and connect with the villiagers around the global.
To better navigate here, we’d like to share some CORE VALUES of rednote with you:
Authenticity: Everyone is unique and has their own life story, so just be yourself here.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 457 MB🔞 12+📱 iOS 13.0+🔖 v9.34.3🔄 updated 0d ago🌐 EN, FR, JA, KO, RU +3📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v9.30.1 → v9.34.3
2026-05
⭐
Rating ↑ 1.70 → 4.87 (improved 3.17★)
→ 30 days after: reviews +928 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +928 high confidence
2026-03
⭐
Rating ↑ 1.70 → 4.80 (improved 3.10★)
→ 30 days after: revenue +$1.3K/mo · reviews +23 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.3K/mo · reviews +23 high confidence
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$21.2K/mo · reviews +408 medium · co-occurring
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$20.5K/mo · rating +0.59★ · reviews +395 low · multiple changes
2025-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$19.5K/mo · rating +0.56★ · reviews +378 medium · co-occurring
2025-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: revenue +$19.5K/mo · rating +0.56★ · reviews +378 medium · co-occurring
🧪
Tech & Domain Intel — xiaohongshu.com
- Tech stack
- Microsoft 365
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.8827★ | 56,864 | 4.8827★ this version |
| 🇧🇷 BR | 4.79512★ | 1,845 | 4.79512★ this version |
| 🇨🇦 CA | 4.86303★ | 63,264 | 4.86303★ this version |
| 🇩🇪 DE | 4.80651★ | 9,282 | 4.80651★ this version |
| 🇫🇷 FR | 4.87442★ | 8,465 | 4.87442★ this version |
| 🇬🇧 GB | 4.85276★ | 29,694 | 4.85276★ this version |
| 🇯🇵 JP | 4.85374★ | 53,016 | 4.85374★ this version |
| 🇺🇸 US | 4.86767★ | 266,748 | 4.86767★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for 小红书 – 你的生活兴趣社区: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Social Networking
About this analysis
Why high confidence: 265,534 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does 小红书 – 你的生活兴趣社区 make per month?▴
Based on our ML-calibrated revenue forecast, 小红书 – 你的生活兴趣社区 earns approximately $26K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like 小红书 – 你的生活兴趣社区?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes 小红书 – 你的生活兴趣社区?▴
小红书 – 你的生活兴趣社区 is published by Xingin on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is 小红书 – 你的生活兴趣社区's BU Score?▴
小红书 – 你的生活兴趣社区 has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.