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86
BU Score
Excellent

小红书 – 你的生活兴趣社区

4.9 ✍️ Editor
✍️ BU Analytics Review

小红书 – 你的生活兴趣社区 is an iOS app from Xingin in the Social Networking category, currently rated 4.9★ across 265,293 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 86Excellent (strong product-market fit). For a Social Networking app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (265,293 ratings)METRIC
+$12,000
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.9★)METRIC
+$2,200
5 starREVIEW
+$1,800
Mature app (12y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
support teamREVIEW
+$900
Localized (8 languages)METRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 443 MB🔞 12+📱 iOS 13.0+🔖 v9.30.1🔄 updated 1d ago🌐 EN, FR, JA, KO, RU +3📂 Social Networking💰 Paid🚀 Launched 2013 (12y old)

📝 About this app

Dear rednote villagers,
Welcome to the community. this is a place where people share their life and connect with each other. Millions of users share their daily life here, from favorite music to fashion looks, from cooking recipe to home decor, from travel tips to their beloved cats and dogs. We welcome you to share everything about your life and connect with the villiagers around the global.
To better navigate here, we’d like to share some CORE VALUES of rednote with you:

Authenticity: Everyone is unique and has their own life story, so just be yourself here. You can think of us as friends and feel free to share your daily life or special moments. We believe authenticity builds trust, what you share may also help or inspire others, so we encourage you to be genuine and friendly in your posts.

Helpfulness:For years, rednote villagers have been sharing billions of life experience and tips and helped countless people they’ve never met. The world is big, but we believe people share more similarities in their life than they thought. We encourage you to share your unique experiences here and inspire another "you" somewhere on this planet.

Inclusivity: We believe the world is a "global village", where people from different regions and cultures can connect and communicate. In this welcoming community. We hope everyone respects each other and embraces differences in values, cultures, and perspectives. We encourage you to show your likes and appreciation for other villagers. We believe that kindness will always be returned, and you’ll feel the warmth and love from others.

Have fun and happy sharing!
Lots of love from the rednote team

🆕 What's New · v9.30.1

Optimize user experience and fix several issues. If you have any questions or suggestions, please go to [Settings] - [Help Center] - [Feedback] to let us know!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
小红书 – 你的生活兴趣社区
Developer
Xingin
Bundle ID
com.xingin.discover
App Store URL
Open in App Store
Category
Social Networking
Content rating
12+
Languages
EN, FR, JA, KO, RU, ZH, ES, ZH

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$8.0M ($6.8M – $9.2M)AI medium
AI annual estimate
$96.0M/yr
ML model estimate / mo
$26.4K/mo
Top-grossing rank
🇦🇺#9 /100   🇨🇦#11 /100   🇺🇸#13 /100   🇫🇷#35 /100   🇬🇧#44 /100   🇯🇵#51 /100   🇩🇪#63 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
2024)1344-086
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "小红书 – 你的生活兴趣社区" by Xingin is estimated to have generated $8 million in revenue in April 2026, based on Sensor Tower data. This projects to an annual revenue of approximately $96 million.
Sources mentioned: Sensor Tower, Sacra, Similarweb, Jing Daily, Moomoo, The Straits Times, Prizm Digital NZ, Wikipedia, PM Insights, 199IT
Recent App Store Reviews49 latest · avg 1.94★ · 18.4% 5★ · 67.3% 1★
5★
9 (18%)
4★
1 (2%)
3★
1 (2%)
2★
5 (10%)
1★
33 (67%)
+27,585 ratings/week
Praise: love ×2 recommend ×2 great ×1 best ×1Complaints: bug ×4 broken ×2 hate ×1
Top positive
★★★★★
跳跃不是罪过…
★★★★★ Best app
I love rednote so much…
Top negative
★☆☆☆☆ 卖批平台
不想看到卖批的女的ok?发骚去外网,没人想看鸡。…
★☆☆☆☆ No redboot
Don't download the Xiaohongshu app. It requires reviewing and collecting various facial information and privacy data, and accounts are easily banned. The English review is more professional, while Chinese accounts are rejected immediat…
📈Ratings growth265,293 ratings+-12% lifetimeShow 3-year history estimate ▾May 2023Aug 2025May 2026
Tracked (19 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
AU#9CA#11US#13FR#35GB#44JP#51DE#63
🌍Top Countries — Grossing Rank7 countries
🇦🇺AU
#9 /100
🇨🇦CA
#11 /100
🇺🇸US
#13 /100
🇫🇷FR
#35 /100
🇬🇧GB
#44 /100
🇯🇵JP
#51 /100
🇩🇪DE
#63 /100
📊Category Rank Trajectory#9 now · best #8 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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