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78
BU Score
Strong

NYT Cooking: Quick Tasty Meals

4.9 ✍️ Editor
✍️ BU Analytics Review

NYT Cooking: Quick Tasty Meals is an iOS app from The New York Times Company in the Food & Drink category, currently rated 4.9★ across 534,067 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 78Strong (healthy traction). For a Food & Drink app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (534,067 ratings)METRIC
+$12,000
Excellent rating (4.9★)METRIC
+$2,200
Mature app (11y old)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Mar 25
Apr 25
May 25
Jun 25
Aug 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 209 MB🔞 12+📱 iOS 18.0+🔖 v4.157.0🔄 updated 5d ago🌐 EN📂 Food & Drink💰 Paid🚀 Launched 2014 (11y old)

📝 About this app

New York Times Cooking has thousands of quick recipes you’ll love to make, from easy weeknight dinners to holiday showstoppers. Editor-curated collections make it easy to find the right recipe, and helpful videos make them fun and simple to cook. With our digital Recipe Box, you can easily save favorites, plan a grocery list and organize the dishes you want to try. Each recipe in our collection is tested to make sure it’s accurate and delicious, every time. We publish new recipes and videos every day.

Subscribe to New York Times Cooking in the app, or if you’re already a subscriber, log in for unlimited access to our recipes and much more.

THE NYT COOKING APP INCLUDES:

DELICIOUS AND SIMPLE RECIPES
- Healthy, hearty, vegetarian or anything else: We have 30-minute dinner recipes for seamless meal planning.
- From morning muffins to desserts for a crowd, we have tried-and-true baking recipes for every occasion.
- Our recipes include ratings, reviews and helpful tips from thousands of other home cooks.

COOKS YOU KNOW AND LOVE
- We have quick recipes and cooking videos from cooks you trust, including Samin Nosrat, Ina Garten and more.
- Plus, tips, tricks and demonstrations from our editors, including Melissa Clark and Eric Kim.

HELPFUL COOKING VIDEOS
- Follow step-by-step demonstrations and guides.
- Scroll through hundreds of short-form cooking videos to discover new recipes.
- Sit back and enjoy episodes of our longform shows, like Cooking 101 and The Veggie.

MEAL PREP MADE EASY
- Search our database of over 20,000 recipes by diet, cuisine, meal type and more.
- Save and organize the recipes you want to make each week in your Recipe Box.
- Add the ingredients to our built-in grocery list, or skip the hassle and order grocery delivery via Instacart.

EASY VIEWING WITH iPAD COMPATIBILITY
- Watch high-resolution cooking videos and photos on a larger screen.
- Keep multiple windows open for simpler cooking.
- Drag and drop simple recipes into folders in your Recipe Box.

BY DOWNLOADING THE NEW YORK TIMES COOKING APP, you agree to:
• The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy
• The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy
• The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice
• The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-service.html

🆕 What's New · v4.157.0

We’ve made some bug fixes and improvements.
If you like our app, please take a moment to rate us in the App Store. For bug reports or suggestions, you can reach us at cookingcare@nytimes.com

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
NYT Cooking: Quick Tasty Meals
Developer
The New York Times Company
Bundle ID
com.nytimes.cooking
App Store URL
Open in App Store
Category
Food & Drink
Content rating
12+
Languages
EN

Company

Website
Not found
Tagline
NYT Cooking
Description
NYT Cooking is the digital source for thousands of the best recipes from The New York Times along with how-to guides for home cooks at every skill level.
Founded
2014-09-17
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$200.0K ($150.0K – $250.0K)AI medium
AI annual estimate
$2.4M/yr
ML model estimate / mo
$172/mo
Top-grossing rank
🇺🇸#2 /100   🇨🇦#2 /100   🇦🇺#6 /100   🇬🇧#8 /100   🇮🇳#11 /100   🇫🇷#13 /100   🇩🇪#18 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found
AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "NYT Cooking: Quick Tasty Meals" is estimated to generate approximately $200,000 in monthly revenue, based on recent Sensor Tower data for the Apple App Store in the US. This projects to an annual revenue of $2.4 million, with monthly figures likely fluctuating between $150,000 and $250,000.
Sources mentioned: Sensor Tower, Reddit, Nieman Journalism Lab, Mashable, Food52, Business Insider
Recent App Store Reviews49 latest · avg 3.73★ · 59.2% 5★ · 22.4% 1★
5★
29 (59%)
4★
4 (8%)
3★
1 (2%)
2★
4 (8%)
1★
11 (22%)
+89 ratings/week
Praise: love ×15 great ×10 favorite ×6 best ×6 perfect ×2Complaints: subscription ×7 expensive ×1 broken ×1 terrible ×1 bug ×1
Top positive
★★★★★ Yes!
This is definitely a five star app. I am thoroughly enjoying using it. It’s only missing one thing: I would love it if I were able to upload photos and text of all of 70 years of MY favorite recipes that could be kept in a separate fold…
★★★★★ Great app
This is my favorite of my cooking apps. I can always find an inspired meal on here, whether I’m looking for something quick and easy or time consuming and complex. The save feature is great and I love that I can make private notes to remind…
Top negative
★☆☆☆☆ Poor Filtering & Ads
Way too many ads for a subscription based service. The filtering, or lack thereof, makes finding recipes based on ingredients poor. There’s so many better recipe apps and websites out there that are better than this, especially for the pric…
★☆☆☆☆ Auto play videos
Who wants to open this app to cook something and be presented with a loud random video on auto-play. It’s obnoxious and an ill advised feature for this app which seems to be afflicted with a bad case of feature creep. More isn’t always bett…
📈Ratings growth534,067 ratings+17% lifetimeShow 3-year history estimate ▾May 2023Dec 2024May 2026
Tracked (2 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
US#2CA#2AU#6GB#8IN#11FR#13DE#18BR#18JP#40
🌍Top Countries — Grossing Rank9 countries
🇺🇸US
#2 /100
🇨🇦CA
#2 /100
🇦🇺AU
#6 /100
🇬🇧GB
#8 /100
🇮🇳IN
#11 /100
🇫🇷FR
#13 /100
🇩🇪DE
#18 /100
🇧🇷BR
#18 /100
🇯🇵JP
#40 /100
📊Category Rank Trajectory#2 now · best #2 · worst #2
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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