How much does NYT Cooking make per month?

Based on our ML-calibrated revenue forecast, NYT Cooking earns approximately $91/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like NYT Cooking?

Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes NYT Cooking?

NYT Cooking is published by The New York Times Company on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is NYT Cooking's BU Score?

NYT Cooking has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

NYT Cooking: Quick Tasty Meals

Quality Score

Strong

NYT Cooking: Quick Tasty Meals

Name: NYT Cooking: Quick Tasty Meals — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: NYT Cooking: Quick Tasty Meals revenue, NYT Cooking: Quick Tasty Meals app analytics, mobile app revenue estimate, Food & Drink revenue, iOS app revenue

by The New York Times Company

High confidence

4.9 ✍️ Editor

✍️ bumetric analysis

“

NYT Cooking: Quick Tasty Meals is an iOS app from The New York Times Company in the Food & Drink category, currently rated 4.9★ across 534,913 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 78: Strong (healthy traction). For a Food & Drink app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$2.2M

per month

→

12-mo forecast

$2.3M – $3.6M

per month

→

24-mo forecast

$2.8M – $5.2M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🤖Also on Android

NYT Cooking: Quick Tasty Meals

$172/mo · 15K ratings · 4.6★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$80K

↳ What it cost to build · not monthly revenue

Likely range $60K – $110K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (109 MB)	+$23K
⚙ Food & Drink complexity ×1.10	+$7K

Total estimate $80K

👥 Estimated audience size

53.0M

Lifetime downloads (US-equivalent)

Monthly active

7.4M

Daily active

1.4M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Food & Drink engagement	~100 installs / rating
🔁 Food & Drink D30 retention	14%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$2.2M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$2.2M – $2.9M

12 months

$2.3M – $3.6M

24 months

$2.8M – $5.2M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 59/100BIG TIERcompetitive but cautious

Revenue Strength

6.3

Product Quality

9.8

Market Position

2.0

Growth Velocity

5.0

Defensibility

7.5

Operational Safety

10.0

Founder Strength

5.4

Monetization Maturity

1.0

💰 Revenue: Healthy — $880K - $4840K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.91★ across 534,913 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $39.6M-$70.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (534,913 ratings)METRIC		+$12,000
Excellent rating (4.9★)METRIC		+$2,200
worth every pennyREVIEW		+$2,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
Mature app (11y old)METRIC		+$1,500
annoying adsREVIEW		−$1,100
priceyREVIEW		−$800
Ad-supported / freemiumMETRIC		+$600
Single-language (English only)METRIC		−$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v4.163.0

Refreshed search filter panel and adding most shared carousel to homepage.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: NYT Cooking: Quick Tasty Meals
Developer: The New York Times Company
Bundle ID: com.nytimes.cooking
App Store URL: Open in App Store
Category: Food & Drink
Content rating: 12+
Languages: EN

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $92/mo
Top-grossing rank: 🇺🇸#2 /100 🇨🇦#2 /100 🇦🇺#7 /100 🇮🇳#10 /100 🇬🇧#11 /100 🇧🇷#15 /100 🇩🇪#19 /100
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth534,913 ratings+1% lifetimeShow 3-year history estimate ▾

Tracked (4 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Top Countries — Grossing Rank9 countries

🇺🇸US

#2 /100

🇨🇦CA

#2 /100

🇦🇺AU

#7 /100

🇮🇳IN

#10 /100

🇬🇧GB

#11 /100

🇧🇷BR

#15 /100

🇩🇪DE

#19 /100

🇫🇷FR

#19 /100

🇯🇵JP

#76 /100

📊Category Rank Trajectory#2 now · best #2 · worst #2

Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart

🚀Update Frequency · Releases per Quarter3 releases tracked

🚀Version Release Timeline3 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

New York Times Cooking has thousands of quick recipes you’ll love to make, from easy weeknight dinners to holiday showstoppers. Editor-curated collections make it easy to find the right recipe, and helpful videos make them fun and simple to cook. With our digital Recipe Box, you can easily save favorites, plan a grocery list and organize the dishes you want to try. Each recipe in our collection is tested to make sure it’s accurate and delicious, every time. We publish new recipes and videos every day.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 109 MB🔞 12+📱 iOS 18.0+🔖 v4.163.0🔄 updated 0d ago🌐 EN📂 Food & Drink💰 Paid

📅

What Worked™ · Development Pipeline

4 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-07

🔧

Shipped update — v4.159.0 → v4.163.0

→ 30 days after: revenue −$80/mo · reviews +2,904 high confidence

2026-06

📦

Bundle ↓ 220MB → 110MB — likely major code refresh

→ 30 days after: revenue −$80/mo · reviews +2,904 high confidence

2026-06

🔧

Shipped update — v4.157.0 → v4.159.0

→ 30 days after: revenue −$80/mo · reviews +5,821 high confidence

2026-04

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +512 high confidence

🔎

ASO Keyword Positions

BEST RANK #8

Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.

recipe finder·#8🇺🇸vegan recipes·#17🇺🇸meal planner·#32🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇺🇸 US	4.91395★	541,395	4.91395★ this version
🇬🇧 GB	4.88572★	7,027	4.88572★ this version
🇩🇪 DE	4.88194★	4,447	4.88194★ this version
🇫🇷 FR	4.89825★	1,838	4.89825★ this version
🇯🇵 JP	4.76★	375	4.76★ this version
🇨🇦 CA	4.87446★	29,378	4.87446★ this version
🇦🇺 AU	4.87298★	6,306	4.87298★ this version
🇧🇷 BR	4.91892★	629	4.91892★ this version
🇮🇳 IN	4.8816★	549	4.8816★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for NYT Cooking: Quick Tasty Meals: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →