ClassPass: Fitness, Spa, Salon
85
Quality Score
Excellent
✍️ bumetric analysis
“
ClassPass: Fitness, Spa, Salon is an iOS app from ClassPass, LLC in the Health & Fitness category, currently rated 4.8★ across 191,342 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 85: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$63/mo · 21K ratings · 4.1★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (178 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$375K
↳ What it would sell for · not monthly revenue
Marketplace range $275K – $500K · 20× MRR multiple
💸
~3.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
13.0M
Lifetime downloads (US-equivalent)
Monthly active
2.9M
Daily active
995K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousRevenue Strength
6.1
Product Quality
9.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 191,342 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 16 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (191,342 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.14.1
Thanks for using ClassPass! This version includes:
- General bug fixes and improvements
- General bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ClassPass: Fitness, Spa, Salon
- Developer
- ClassPass, LLC
- Bundle ID
- com.classpass.classpass
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- DA, NL, EN, FR, DE, JA, NB, PT, ES, SV
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth191,342 ratings+32% lifetimeShow 3-year history estimate ▾
Tracked (28 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter8 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Download ClassPass today to book fitness classes & appointments at the top studios, gyms, salons, and spas near you!
How it works:
• Download the free ClassPass app.
• Sign up for a trial and get credits to try activities like yoga, pilates, gym visits, and more from some of our top-rated businesses.
• Browse studios, gyms, salons, & spas near you (pro tip: filter by reservation type, location, time, & more to easily find what you’re looking for!).
• Book classes & appointments instantly without needing to create additional accounts or enter payment details.… View full description on the official store →
How it works:
• Download the free ClassPass app.
• Sign up for a trial and get credits to try activities like yoga, pilates, gym visits, and more from some of our top-rated businesses.
• Browse studios, gyms, salons, & spas near you (pro tip: filter by reservation type, location, time, & more to easily find what you’re looking for!).
• Book classes & appointments instantly without needing to create additional accounts or enter payment details.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 178 MB🔞 17+📱 iOS 17.0+🔖 v10.14.1🔄 updated 0d ago🌐 DA, NL, EN, FR, DE +5📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v10.14.0 → v10.14.1
→ 30 days after: reviews +575 medium · co-occurring
2026-07
🔧
Shipped update — v10.13.0 → v10.14.0
→ 30 days after: revenue +$17.8K/mo · reviews +896 medium · co-occurring
2026-07
🔧
Shipped update — v10.12.0 → v10.13.0
→ 30 days after: revenue +$17.8K/mo · reviews +1,393 medium · co-occurring
2026-07
🔧
Shipped update — v10.11.0 → v10.12.0
→ 30 days after: revenue +$17.8K/mo · reviews +1,628 medium · co-occurring
2026-06
🔧
Shipped update — v10.9.0 → v10.11.0
→ 30 days after: revenue +$17.8K/mo · reviews +2,726 medium · co-occurring
2026-06
🔧
Shipped update — v10.8.0 → v10.9.0
→ 30 days after: reviews +2,875 high confidence
2026-05
🔧
Shipped update — v10.7.1 → v10.8.0
→ 30 days after: reviews +2,547 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +1,986 high confidence
2026-03
⭐
Rating ↑ 2.60 → 4.60 (improved 2.00★)
→ 30 days after: reviews +36 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +36 high confidence
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.30★ · reviews +141 high confidence
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.24★ · reviews +125 high confidence
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.32★ · reviews +103 low · multiple changes
2025-10
⭐
Rating ↑ 1.60 → 2.17 (improved 0.57★)
→ 30 days after: rating +1.28★ · reviews +99 low · multiple changes
2025-10
⭐
Rating ↑ 1.25 → 1.60 (improved 0.35★)
→ 30 days after: rating +1.29★ · reviews +95 low · multiple changes
2025-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +1.31★ · reviews +92 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #32Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
yoga·#32🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — classpass.com
- Mail provider
- Microsoft 365
- Tech stack
- Microsoft 365 · AWS SES · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Google Workspace · Notion (workspace) · OpenAI · Stripe
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.83528★ | 196,088 | 4.83528★ this version |
| 🇬🇧 GB | 4.78632★ | 24,382 | 4.78632★ this version |
| 🇩🇪 DE | 4.58312★ | 3,591 | 4.58312★ this version |
| 🇫🇷 FR | 4.72703★ | 7,715 | 4.72703★ this version |
| 🇯🇵 JP | 4.65826★ | 436 | 4.65826★ this version |
| 🇨🇦 CA | 4.74132★ | 16,747 | 4.74132★ this version |
| 🇦🇺 AU | 4.75056★ | 13,879 | 4.75056★ this version |
| 🇧🇷 BR | 4.66279★ | 2,835 | 4.66279★ this version |
| 🇮🇳 IN | 4.76557★ | 273 | 4.76557★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ClassPass: Fitness, Spa, Salon: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by ClassPass, LLC
View all →📦 Portfolio summaryINDIE studio
2apps·$18K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 191,342 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does ClassPass make per month?▴
Based on our ML-calibrated revenue forecast, ClassPass earns approximately $18K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like ClassPass?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes ClassPass?▴
ClassPass is published by ClassPass, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ClassPass's BU Score?▴
ClassPass has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.