
87
BU Score
Excellent
Yoga | Down Dog
✍️ BU Analytics Review
“
Yoga | Down Dog is an iOS app from Yoga Buddhi Co. in the Health & Fitness category, currently rated 4.9★ across 324,361 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 87 — Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (324,361 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (11 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 75 MB🔞 4+📱 iOS 12.0+🔖 v7.5.2🔄 updated 1y ago🌐 EN, FR, DE, IT, JA +6📂 Health & Fitness💰 Paid🚀 Launched 2015 (10y old)
📝 About this app
With Down Dog you get a brand new yoga practice every time you come to your mat. Unlike following pre-recorded videos, Down Dog won’t make you do the same workout over and over again. With over 60,000 different configurations, Down Dog gives you the power to build a yoga practice you love!
BEGINNER FRIENDLY
Start in the comfort of your own home at our Beginner 1 Level and begin your yoga journey!
MULTIPLE PRACTICE TYPES
Explore Vinyasa, Hatha, Gentle, Restorative, and Yin.
RELIEVE YOUR BACK PAIN
All our practices work to strengthen and stretch your back - if you want more, you can use the Boost feature to specifically target Backbends, Back Strength, or Low Back Stretches.
CHOOSE VOICES
Choose from 6 different yoga teachers to be guided by a voice you love.
DYNAMIC CHANGING MUSIC
Music that rises and falls with your breathing.
SYNC BETWEEN DEVICES
Automatically syncs across all your devices.
BOOST FEATURE
Select a primary and a secondary boost from among 19 different body areas to really focus your practice on a specific spot. Vary up your routine by rotating through them all.
LIKED AND EXCLUDED POSES
"Like" poses to increase the probability they will appear in your practice. "Dislike" poses and they will never appear in your practice.
TRANSITION SPEED AND HOLD LENGTH
Design a pace that works for you by varying the Transition Speed (amount of time to move between one pose and another) and Hold Length (amount of time you spend in the pose).
MULTIPLE LANGUAGES
In addition to our 6 English speaking voices, all yoga practices are available in 6 other languages!
“I LOVE your app. I am a physician and I recommend it to my patients all the time, for those suffering from anxiety and panic disorder to those with low back pain. I can’t thank you enough for bringing yoga back into my life- making it so accessible, approachable, and convenient.” -James
“Love it, as always. You guys have changed my life. I’m not a T-Rex anymore and I can move without back pain. Thank you :)” -Sharon
“Restorative mode is perfect for my 71 year old body!” -Margaret
“I am absolutely thrilled with the quality of this practice. I felt like I was in a studio and I was really sweaty and challenged. Well done!” -Emily
“After just one Yin session, I can feel a *huge* difference in my flexibility.” - Alexandra
Integrates with the Apple Health app!
Memberships cost $9.99 per month or $59.99 per year (prices for non-United States customers will vary) and will be charged to the user's iTunes Account at confirmation of purchase. Subscriptions automatically renew and will be charged within 24-hours prior to the end of the current period, and renew at the original purchase price. Subscriptions may be managed and auto-renewal may be turned off from the user's iTunes Account Settings but refunds will not be provided for any unused portion of the term.
Down Dog's terms and conditions can be found at https://www.downdogapp.com/terms
Down Dog's privacy policy can be found at https://www.downdogapp.com/privacy
BEGINNER FRIENDLY
Start in the comfort of your own home at our Beginner 1 Level and begin your yoga journey!
MULTIPLE PRACTICE TYPES
Explore Vinyasa, Hatha, Gentle, Restorative, and Yin.
RELIEVE YOUR BACK PAIN
All our practices work to strengthen and stretch your back - if you want more, you can use the Boost feature to specifically target Backbends, Back Strength, or Low Back Stretches.
CHOOSE VOICES
Choose from 6 different yoga teachers to be guided by a voice you love.
DYNAMIC CHANGING MUSIC
Music that rises and falls with your breathing.
SYNC BETWEEN DEVICES
Automatically syncs across all your devices.
BOOST FEATURE
Select a primary and a secondary boost from among 19 different body areas to really focus your practice on a specific spot. Vary up your routine by rotating through them all.
LIKED AND EXCLUDED POSES
"Like" poses to increase the probability they will appear in your practice. "Dislike" poses and they will never appear in your practice.
TRANSITION SPEED AND HOLD LENGTH
Design a pace that works for you by varying the Transition Speed (amount of time to move between one pose and another) and Hold Length (amount of time you spend in the pose).
MULTIPLE LANGUAGES
In addition to our 6 English speaking voices, all yoga practices are available in 6 other languages!
“I LOVE your app. I am a physician and I recommend it to my patients all the time, for those suffering from anxiety and panic disorder to those with low back pain. I can’t thank you enough for bringing yoga back into my life- making it so accessible, approachable, and convenient.” -James
“Love it, as always. You guys have changed my life. I’m not a T-Rex anymore and I can move without back pain. Thank you :)” -Sharon
“Restorative mode is perfect for my 71 year old body!” -Margaret
“I am absolutely thrilled with the quality of this practice. I felt like I was in a studio and I was really sweaty and challenged. Well done!” -Emily
“After just one Yin session, I can feel a *huge* difference in my flexibility.” - Alexandra
Integrates with the Apple Health app!
Memberships cost $9.99 per month or $59.99 per year (prices for non-United States customers will vary) and will be charged to the user's iTunes Account at confirmation of purchase. Subscriptions automatically renew and will be charged within 24-hours prior to the end of the current period, and renew at the original purchase price. Subscriptions may be managed and auto-renewal may be turned off from the user's iTunes Account Settings but refunds will not be provided for any unused portion of the term.
Down Dog's terms and conditions can be found at https://www.downdogapp.com/terms
Down Dog's privacy policy can be found at https://www.downdogapp.com/privacy
🆕 What's New · v7.5.2
You can now like or exclude specific poses!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Yoga | Down Dog
- Developer
- Yoga Buddhi Co.
- Bundle ID
- co.yogabuddhi.YogaBuddhi
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $1.7M ($400.0K – $1.7M)AI medium
- AI annual estimate
- $20.5M/yr
- ML model estimate / mo
- $31.5K/mo
- Top-grossing rank
- 🇫🇷#23 /100 🇧🇷#57 /100 🇩🇪#58 /100 🇬🇧#69 /100 🇦🇺#71 /100 🇨🇦#84 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1648916522
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Yoga | Down Dog" is estimated to generate approximately $1.7 million in monthly revenue, leading to an annual recurring revenue (ARR) of $20.5 million as of April 2026. Earlier estimates from late 2024 indicated a monthly revenue of around $400,000.
Sources mentioned: Sensor Tower, Adapty, ARR Club
⭐Recent App Store Reviews49 latest · avg 4.65★ · 87.8% 5★ · 4.1% 1★
5★43 (88%)
4★1 (2%)
3★1 (2%)
2★2 (4%)
1★2 (4%)
+33,663 ratings/week
Praise: love ×16 best ×13 great ×7 recommend ×6 amazing ×5Complaints: subscription ×2 crash ×1 terrible ×1
Top positive
★★★★★ Amazing
They have been kind, generous, and their workouts always seem to meet my needs without my having to say anything to the app!…
★★★★★ Best app for Yoga
This is what I use to help me stretch after every workout. If I don’t stretch I have terrible back pain and this app has helped relieve that pain!…
Top negative
★☆☆☆☆ AI Instructors
Deleted this app after 2 minutes of having it. Why would anyone want to led through yoga by a lifeless looking AI “instructor”? If anything, you won’t learn how to do the practice correctly. Look elsewhere.…
★☆☆☆☆ AI SLOP
Seriously??? Each yoga practice is generated with ai. You can’t see an actual instructor doing the pose. There is no actual instructor. Disappointing and LAZY…
📈Ratings growth324,361 ratings+14% lifetimeShow 3-year history estimate ▾
Tracked (36 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank6 countries
🇫🇷FR#23 /100
🇧🇷BR#57 /100
🇩🇪DE#58 /100
🇬🇧GB#69 /100
🇦🇺AU#71 /100
🇨🇦CA#84 /100
📊Category Rank Trajectory#23 now · best #21 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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