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83
BU Score
Excellent

I am - Daily Affirmations

4.8 ✍️ Editor
✍️ BU Analytics Review

I am - Daily Affirmations is an iOS app from Monkey Taps in the Health & Fitness category, currently rated 4.8★ across 713,057 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 83Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (713,057 ratings)METRIC
+$12,000
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Mature app (12y old)METRIC
+$1,500
Multilingual (14 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
priceyREVIEW
−$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 276 MB🔞 4+📱 iOS 18.0+🔖 v6.35.0🔄 updated 1w ago🌐 AR, NL, EN, FR, DE +9📂 Health & Fitness💰 Paid🚀 Launched 2014 (12y old)

📝 About this app

How many negative thoughts have been endlessly repeating in your mind? Daily affirmations help rewire our brains, build self-esteem, and change negative thought patterns. Empower yourself by verbally affirming your dreams and ambitions. Choose from many daily intentions and set reminders to be delivered throughout the day.

Positive affirmations help make major shifts in your mindset, and they also serve as prompts and daily reminders about what you’re truly capable of, ensuring every day is an amazing day

An affirmation is a simple but powerful statement that helps to strengthen the connection between your conscious and unconscious mind. The more you strengthen this connection, the more resilient you’ll be when you experience difficult or challenging circumstances.

As Buddha wisely said: you become what you believe. And the best way to strengthen your resilience is to practice affirmations every single day.


There are many benefits to using affirmations as part of your daily morning routine:


- They help increase your awareness of your thoughts and words, making it easier to recognize the negative and self-doubting thought patterns holding you back.
- Affirmations define your focus. When you focus your energy on the things you want, like achieving your goals, the positive, uplifting, and good, you’re creating an abundance mindset and strengthening your resolve to make it happen.
- They open you up to possibility. Too often we get stuck in the ‘impossible’ mindset, but affirmations flip this on its head. When you begin to positively affirm what is actually possible, a whole world of opportunity opens up to you.

To get access to the I am Premium content and functionality, you can choose between a lifetime, monthly, and yearly auto-renewable subscription. This is a recurring transaction that will be charged to your iTunes Account at confirmation of purchase and will automatically renew unless you cancel it at least 24 hours before the end of your subscription. Renewals will be charged at the same cost within 24 hours prior to the end of the current period. You can manage your subscriptions and auto-renewal can be turned off by going to your iTunes Account Settings after purchase.


Find tons of inspiring content on our blog: https://blog.theiam.app/

Privacy Policy: https://monkeytaps.net/privacy

Terms of use: https://monkeytaps.net/terms

🆕 What's New · v6.35.0

- New themes and tons of new affirmations!
- Other fixes and improvements

Find tons of inspiring content on our blog: https://blog.theiam.app/

Love the app? Tell us in the reviews section! We read all of them. Have a happy day!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
I am - Daily Affirmations
Developer
Monkey Taps
Bundle ID
com.MonkeyTaps.IAM
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
4+
Languages
AR, NL, EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, ZH, TR

Company

Website
Not found
Tagline
We make simple apps for positive thinking and personal growth.
Description
We make simple apps for positive thinking and personal growth.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$500.0K ($77.0K – $500.0K)AI medium
AI annual estimate
$6.0M/yr
ML model estimate / mo
$9.0K/mo
Top-grossing rank
🇧🇷#20 /100   🇺🇸#57 /100
All-time revenue
Not found
Pricing
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
linkedin
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "I am - Daily Affirmations" by Monkey Taps is estimated to generate approximately $500,000 in monthly revenue, based on recent Sensor Tower estimates prior to April 2026. Earlier Sensor Tower data for US iOS revenue showed figures ranging from a low of $77,000 in Q1 2024 to a high of $146,000 in Q1 2021. The developer, Monkey Taps, with a portfolio of apps including "I am - Daily Affirmations," reportedly pulls in over $1 million per month in total revenue.
Sources mentioned: Sensor Tower, Reddit, Prospeo, App Masters
Recent App Store Reviews49 latest · avg 3.88★ · 63.3% 5★ · 20.4% 1★
5★
31 (63%)
4★
4 (8%)
3★
1 (2%)
2★
3 (6%)
1★
10 (20%)
+906 ratings/week
Praise: love ×17 great ×3 recommend ×2 amazing ×2 best ×1Complaints: subscription ×6 hate ×2 scam ×1 expensive ×1
Top positive
★★★★★ Help
Great app for metal health in advice technically like your personal therapist…
★★★★★ Love It!
I love the positive yet personal thoughts that pop up on my screen throughout the day. This helps me focus on what is going right even if I’m in the midst of a frustrating moment.…
Top negative
★☆☆☆☆ now a scam
they’re trying to charge $70 for a year now :( it’s just sad when i remember this app being free for the same amount of quotes and wallpapers.. they won’t even fix the widget 😭…
★☆☆☆☆ No free option
It is annoying to go through tons of questions to get to the part where you get nothing without a subscription. In this economy? Nope, I’ll stay sad and keep my money.…
📈Ratings growth713,057 ratings+9% lifetimeShow 3-year history estimate ▾May 2023Jun 2025May 2026
Tracked (16 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
BR#20US#57
🌍Top Countries — Grossing Rank2 countries
🇧🇷BR
#20 /100
🇺🇸US
#57 /100
📊Category Rank Trajectory#20 now · best #19 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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