83
BU Score
Excellent
I am - Daily Affirmations
✍️ BU Analytics Review
“
I am - Daily Affirmations is an iOS app from Monkey Taps in the Health & Fitness category, currently rated 4.8★ across 713,057 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 83 — Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (713,057 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (14 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
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Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 276 MB🔞 4+📱 iOS 18.0+🔖 v6.35.0🔄 updated 1w ago🌐 AR, NL, EN, FR, DE +9📂 Health & Fitness💰 Paid🚀 Launched 2014 (12y old)
📝 About this app
How many negative thoughts have been endlessly repeating in your mind? Daily affirmations help rewire our brains, build self-esteem, and change negative thought patterns. Empower yourself by verbally affirming your dreams and ambitions. Choose from many daily intentions and set reminders to be delivered throughout the day.
Positive affirmations help make major shifts in your mindset, and they also serve as prompts and daily reminders about what you’re truly capable of, ensuring every day is an amazing day
An affirmation is a simple but powerful statement that helps to strengthen the connection between your conscious and unconscious mind. The more you strengthen this connection, the more resilient you’ll be when you experience difficult or challenging circumstances.
As Buddha wisely said: you become what you believe. And the best way to strengthen your resilience is to practice affirmations every single day.
There are many benefits to using affirmations as part of your daily morning routine:
- They help increase your awareness of your thoughts and words, making it easier to recognize the negative and self-doubting thought patterns holding you back.
- Affirmations define your focus. When you focus your energy on the things you want, like achieving your goals, the positive, uplifting, and good, you’re creating an abundance mindset and strengthening your resolve to make it happen.
- They open you up to possibility. Too often we get stuck in the ‘impossible’ mindset, but affirmations flip this on its head. When you begin to positively affirm what is actually possible, a whole world of opportunity opens up to you.
To get access to the I am Premium content and functionality, you can choose between a lifetime, monthly, and yearly auto-renewable subscription. This is a recurring transaction that will be charged to your iTunes Account at confirmation of purchase and will automatically renew unless you cancel it at least 24 hours before the end of your subscription. Renewals will be charged at the same cost within 24 hours prior to the end of the current period. You can manage your subscriptions and auto-renewal can be turned off by going to your iTunes Account Settings after purchase.
Find tons of inspiring content on our blog: https://blog.theiam.app/
Privacy Policy: https://monkeytaps.net/privacy
Terms of use: https://monkeytaps.net/terms
Positive affirmations help make major shifts in your mindset, and they also serve as prompts and daily reminders about what you’re truly capable of, ensuring every day is an amazing day
An affirmation is a simple but powerful statement that helps to strengthen the connection between your conscious and unconscious mind. The more you strengthen this connection, the more resilient you’ll be when you experience difficult or challenging circumstances.
As Buddha wisely said: you become what you believe. And the best way to strengthen your resilience is to practice affirmations every single day.
There are many benefits to using affirmations as part of your daily morning routine:
- They help increase your awareness of your thoughts and words, making it easier to recognize the negative and self-doubting thought patterns holding you back.
- Affirmations define your focus. When you focus your energy on the things you want, like achieving your goals, the positive, uplifting, and good, you’re creating an abundance mindset and strengthening your resolve to make it happen.
- They open you up to possibility. Too often we get stuck in the ‘impossible’ mindset, but affirmations flip this on its head. When you begin to positively affirm what is actually possible, a whole world of opportunity opens up to you.
To get access to the I am Premium content and functionality, you can choose between a lifetime, monthly, and yearly auto-renewable subscription. This is a recurring transaction that will be charged to your iTunes Account at confirmation of purchase and will automatically renew unless you cancel it at least 24 hours before the end of your subscription. Renewals will be charged at the same cost within 24 hours prior to the end of the current period. You can manage your subscriptions and auto-renewal can be turned off by going to your iTunes Account Settings after purchase.
Find tons of inspiring content on our blog: https://blog.theiam.app/
Privacy Policy: https://monkeytaps.net/privacy
Terms of use: https://monkeytaps.net/terms
🆕 What's New · v6.35.0
- New themes and tons of new affirmations!
- Other fixes and improvements
Find tons of inspiring content on our blog: https://blog.theiam.app/
Love the app? Tell us in the reviews section! We read all of them. Have a happy day!
- Other fixes and improvements
Find tons of inspiring content on our blog: https://blog.theiam.app/
Love the app? Tell us in the reviews section! We read all of them. Have a happy day!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- I am - Daily Affirmations
- Developer
- Monkey Taps
- Bundle ID
- com.MonkeyTaps.IAM
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- AR, NL, EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, ZH, TR
Company
- Website
- Not found
- Tagline
- We make simple apps for positive thinking and personal growth.
- Description
- We make simple apps for positive thinking and personal growth.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $500.0K ($77.0K – $500.0K)AI medium
- AI annual estimate
- $6.0M/yr
- ML model estimate / mo
- $9.0K/mo
- Top-grossing rank
- 🇧🇷#20 /100 🇺🇸#57 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- https://www.linkedin.com/authwall?trk=bf&trkInfo=AQG5KC1YHhcC9wAAAY5hcPMAMxOLxUNh5eul5Uq0to8nPLbh6qkldLG95wXyScuDtYmO94xfl2xxhfEqsbDbDLygWfFIBBgGEty55fA2c2qEibjhnFg5ruHAcxmbUJg17zNVqIs=&original_referer=&sessionRedirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonkey-taps%2F
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "I am - Daily Affirmations" by Monkey Taps is estimated to generate approximately $500,000 in monthly revenue, based on recent Sensor Tower estimates prior to April 2026. Earlier Sensor Tower data for US iOS revenue showed figures ranging from a low of $77,000 in Q1 2024 to a high of $146,000 in Q1 2021. The developer, Monkey Taps, with a portfolio of apps including "I am - Daily Affirmations," reportedly pulls in over $1 million per month in total revenue.
Sources mentioned: Sensor Tower, Reddit, Prospeo, App Masters
Citations: sensortower.com · sensortower.com · sensortower.com · sensortower.com · reddit.com · reddit.com
⭐Recent App Store Reviews49 latest · avg 3.88★ · 63.3% 5★ · 20.4% 1★
5★31 (63%)
4★4 (8%)
3★1 (2%)
2★3 (6%)
1★10 (20%)
+906 ratings/week
Praise: love ×17 great ×3 recommend ×2 amazing ×2 best ×1Complaints: subscription ×6 hate ×2 scam ×1 expensive ×1
Top positive
★★★★★ Help
Great app for metal health in advice technically like your personal therapist…
★★★★★ Love It!
I love the positive yet personal thoughts that pop up on my screen throughout the day. This helps me focus on what is going right even if I’m in the midst of a frustrating moment.…
Top negative
★☆☆☆☆ now a scam
they’re trying to charge $70 for a year now :( it’s just sad when i remember this app being free for the same amount of quotes and wallpapers.. they won’t even fix the widget 😭…
★☆☆☆☆ No free option
It is annoying to go through tons of questions to get to the part where you get nothing without a subscription. In this economy? Nope, I’ll stay sad and keep my money.…
📈Ratings growth713,057 ratings+9% lifetimeShow 3-year history estimate ▾
Tracked (16 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank2 countries
🇧🇷BR#20 /100
🇺🇸US#57 /100
📊Category Rank Trajectory#20 now · best #19 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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