Yoga | Down Dog
87
Quality Score
Excellent
Yoga | Down Dog
High confidence
✍️ bumetric analysis
“
Yoga | Down Dog is an iOS app from Yoga Buddhi Co. in the Health & Fitness category, currently rated 4.9★ across 324,685 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 87: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.3K/mo · 373K ratings · 4.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (87 MB) | +$14K |
| ⚙ Health & Fitness complexity ×1.40 | +$26K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $475K – $800K · 20× MRR multiple
💸
~6.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
22.5M
Lifetime downloads (US-equivalent)
Monthly active
5.0M
Daily active
1.7M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.6
Product Quality
9.8
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.92★ across 324,685 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (324,685 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.1.6
- Practice Yoga, Pilates, Meditation and HIIT, all in one app
- Personal Challenges. Set a goal, track your streak, stay consistent
- All-new design
- Personal Challenges. Set a goal, track your streak, stay consistent
- All-new design
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Yoga | Down Dog
- Developer
- Yoga Buddhi Co.
- Bundle ID
- co.yogabuddhi.YogaBuddhi
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PL, PT, RU, ZH, ES, TR, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $1.7M ($400.0K – $1.7M)AI medium
- AI annual estimate
- $20.5M/yr
- ML model estimate / mo
- $31.5K/mo
- Top-grossing rank
- 🇫🇷#30 /100 🇧🇷#53 /100 🇦🇺#57 /100 🇨🇦#65 /100 🇬🇧#67 /100 🇩🇪#83 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Yoga | Down Dog" is estimated to generate approximately $1.7 million in monthly revenue, leading to an annual recurring revenue (ARR) of $20.5 million as of April 2026. Earlier estimates from late 2024 indicated a monthly revenue of around $400,000.
Sources mentioned: Sensor Tower, Adapty, ARR Club
📈Ratings growth324,685 ratings+16% lifetimeShow 3-year history estimate ▾
Tracked (36 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇫🇷FR#30 /100
🇧🇷BR#53 /100
🇦🇺AU#57 /100
🇨🇦CA#65 /100
🇬🇧GB#67 /100
🇩🇪DE#83 /100
📊Category Rank Trajectory#30 now · best #29 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Down Dog builds a brand-new yoga practice every time you press start — tailored to your level, focus, pace, and time. With over a million possible configurations, no two sessions are the same.
Whether you're brand new to yoga or have been practicing for decades, Down Dog adapts to where you are today.
OVER TEN STYLES OF YOGA
Vinyasa, Restorative, Yin, Wake-Up Yoga, and more. Easily switch between styles to get the practice that's right for you.
BEGINNER FRIENDLY
Start with Beginner 1 and build up at your own pace. Unlock new poses and more variety as you level up.… View full description on the official store →
Whether you're brand new to yoga or have been practicing for decades, Down Dog adapts to where you are today.
OVER TEN STYLES OF YOGA
Vinyasa, Restorative, Yin, Wake-Up Yoga, and more. Easily switch between styles to get the practice that's right for you.
BEGINNER FRIENDLY
Start with Beginner 1 and build up at your own pace. Unlock new poses and more variety as you level up.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 87 MB🔞 4+📱 iOS 15.0+🔖 v8.1.6🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +8📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-03
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
2025-03
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
yoga·#1🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.89483★ | 47,132 | 4.89483★ this version |
| 🇧🇷 BR | 4.94668★ | 58,201 | 4.94668★ this version |
| 🇨🇦 CA | 4.87624★ | 61,056 | 4.87624★ this version |
| 🇩🇪 DE | 4.85174★ | 49,183 | 4.85174★ this version |
| 🇫🇷 FR | 4.84762★ | 73,552 | 4.84762★ this version |
| 🇬🇧 GB | 4.88614★ | 82,301 | 4.88614★ this version |
| 🇮🇳 IN | 4.86266★ | 5,825 | 4.86266★ this version |
| 🇯🇵 JP | 4.71112★ | 6,051 | 4.71112★ this version |
| 🇺🇸 US | 4.92279★ | 325,157 | 4.92279★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Yoga | Down Dog: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Yoga Buddhi Co.
View all →📦 Portfolio summaryMID studio
10apps·$127K/mocombined
✓ Diversified — top app contributes 32%; risk spread across portfolio
About this analysis
Why high confidence: 324,685 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Yoga | Down Dog make per month?▴
Based on our ML-calibrated revenue forecast, Yoga | Down Dog earns approximately $31K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Yoga | Down Dog?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Yoga | Down Dog?▴
Yoga | Down Dog is published by Yoga Buddhi Co. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Yoga | Down Dog's BU Score?▴
Yoga | Down Dog has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.