Brilliant: Learn by doing
80
Quality Score
Excellent
✍️ Bumetric analysis
“
Brilliant: Learn by doing is an iOS app from Brilliant.org in the Education category, currently rated 4.7★ across 29,374 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 80: Excellent (strong product-market fit). For a Education app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$20.5K
per month
→
12-mo forecast
$21.2K – $44.4K
per month
→
24-mo forecast
$26.3K – $78.8K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
529 snapshots on record
Rating
4.7
Reviews
29,374 reviews
Forecast Revenue / mo
$20.5K
Snapshots tracked
529
since Jun 2025
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~8 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (107 MB) | +$22K |
| ⚙ Education complexity ×1.20 | +$14K |
| ⚙ 11.3y maintenance × ~1-person team | +$67K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$450K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $600K · 22× MRR multiple
💸
~2.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 11.3y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Education category multiple | +6% |
Final multiple
22× MRR
👥 Estimated audience size
1.7M
Lifetime downloads (US-equivalent)
Monthly active
135K
Daily active
40K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 📅 11.3y of rating accumulation | -30% |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 107 MB |
| 🏷 Category context | Education |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-03 · 22 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 22 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$20.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$19.4K – $32.4K
12 months
$21.2K – $44.4K
24 months
$26.3K – $78.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 57/100MID TIERSUBSCRIPTIONcompetitive build-outRevenue Strength
4.3
Product Quality
8.0
Market Position
2.0
Growth Velocity
5.0
Defensibility
8.5
Operational Safety
5.1
Founder Strength
3.3
Monetization Maturity
9.5
- 💰 Revenue: Modest — $14K - $30K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 29,374 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 6% subscription complaints, scam/fraud mentions detected, rating drift -0.82 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $368K-$655K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (29,374 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.4.3
The best way to learn math and computer science, now even better. Inside:
• Bug fixes and performance updates to help you learn on the go
• Bug fixes and performance updates to help you learn on the go
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Brilliant: Learn by doing
- Developer
- Brilliant.org
- Bundle ID
- com.brilliant.Brilliant
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $20.5K/mo
- Top-grossing rank
- 🇮🇳#47 /100 🇨🇦#60 /100 🇬🇧#62 /100 🇺🇸#67 /100 🇩🇪#78 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth32,321 ratings+6704% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇮🇳IN#47 /100
🇨🇦CA#60 /100
🇬🇧GB#62 /100
🇺🇸US#67 /100
🇩🇪DE#78 /100
📊Category Rank Trajectory#47 now · best #47 · worst #49
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter10 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Brilliant is a superintelligent tutor for math and coding. Our team of experts from MIT and Harvard has built a world-class personalized learning system. For students from grade 5 to college and beyond – you work through problems with a tutor that sees where you’re stuck, can sketch right on your screen, asks the right questions, and guides you to real a-ha moments.
Forget memorizing formulas. Brilliant is designed to build real understanding and help you excel. It’s there when you need it, adapts to how you think, and makes learning feel like a fun challenge instead of a chore.… View full description on the official store →
Forget memorizing formulas. Brilliant is designed to build real understanding and help you excel. It’s there when you need it, adapts to how you think, and makes learning feel like a fun challenge instead of a chore.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 107 MB🔞 4+📱 iOS 17.0+🔖 v10.4.3🔄 updated 3w ago🌐 EN📂 Education💰 Free🚀 Launched 2015 (11y old)
📅
What Worked™ · Development Pipeline
21 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 14 of 14 updated
2026-09
🔧
Shipped update — v10.3.0 → v10.4.3
→ 30 days after: reviews +811 medium · co-occurring
2026-07
🔧
Shipped update — v10.2.5 → v10.3.0
→ 30 days after: reviews +1,194 high confidence
2026-07
🔧
Shipped update — v10.2.4 → v10.2.5
→ 30 days after: reviews +691 high confidence
2026-07
🔧
Shipped update — v10.2.3 → v10.2.4
→ 30 days after: reviews +979 high confidence
2026-06
🔧
Shipped update — v10.2.1 → v10.2.3
→ 30 days after: reviews +1,039 high confidence
2026-06
🔧
Shipped update — v10.1.4 → v10.2.1
→ 30 days after: reviews +974 high confidence
2026-06
🔧
Shipped update — v10.1.3 → v10.1.4
→ 30 days after: reviews +1,164 medium · co-occurring
2026-06
🔧
Shipped update — v10.1.2 → v10.1.3
→ 30 days after: reviews +1,017 medium · co-occurring
2026-05
🔧
Shipped update — v10.1.0 → v10.1.2
→ 30 days after: reviews +976 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +774 high confidence
2026-05
⭐
Rating ↑ 4.03 → 4.74 (improved 0.71★)
→ 30 days after: reviews +774 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.67★ · reviews −27,166 medium · co-occurring
2026-03
⭐
Rating ↑ 4.03 → 4.70 (improved 0.67★)
→ 30 days after: reviews +28 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +28 medium · co-occurring
2025-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.14★ · reviews +83 high confidence
2025-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.36★ · reviews +63 high confidence
2025-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.17★ · reviews +65 low · multiple changes
2025-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.17★ · reviews +59 medium · co-occurring
2025-06
⭐
Rating ↓ 5.00 → 4.43 (dropped 0.57★)
→ 30 days after: rating −1.17★ · reviews +59 medium · co-occurring
📸
Store Page History
14 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 3
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 4
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 6
2 ver.
2 ver.
2026-08-08
2026-09-10
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 3
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 4
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 6
2 ver.
2 ver.
2026-08-08
2026-09-10
🗣
Voice of Customer
Based on 900 reviews across 9 markets● 80% positive · ● 8% neutral · ● 12% negative · Rating drift: -0.82★ (declining — recent 50: 3.92★ vs lifetime: 4.74★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.71
🇮🇳 IN
+0.64
🇺🇸 US
+0.60
🇦🇺 AU
+0.59
🇯🇵 JP
+0.48
🇬🇧 GB
+0.45
🇩🇪 DE
+0.37
🇧🇷 BR
+0.37
🇫🇷 FR
+0.34
Top praise themes
highly recommend ×15 free version ×12 learning fun ×12 makes learning ×10 learning math ×8 helps understand ×8 free trial ×8 computer science ×7
Top complaint themes
free version ×12 free trial ×9 free lessons ×5 premium subscription ×4 customer support ×4 free plan ×3 free learning ×3 only lessons ×3
Risk signals
Refund mentions: 1.3% Subscription complaints: 6% Fraud / scam mentions: 1.0%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.734★ | 32,618 | 4.734★ this version |
| 🇬🇧 GB | 4.65069★ | 5,926 | 4.65069★ this version |
| 🇩🇪 DE | 4.7085★ | 3,530 | 4.7085★ this version |
| 🇫🇷 FR | 4.74922★ | 1,611 | 4.74922★ this version |
| 🇯🇵 JP | 4.74275★ | 587 | 4.74275★ this version |
| 🇨🇦 CA | 4.66012★ | 4,178 | 4.66012★ this version |
| 🇦🇺 AU | 4.67766★ | 2,851 | 4.67766★ this version |
| 🇧🇷 BR | 4.81098★ | 1,148 | 4.81098★ this version |
| 🇮🇳 IN | 4.76618★ | 2,519 | 4.76618★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Brilliant: Learn by doing: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Brilliant.org
View all →📦 Portfolio summaryINDIE studio
2apps·$25K/mocombined
⚠ Concentrated — top app contributes 80% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 29,374 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Brilliant make per month?▴
Based on our ML-calibrated revenue forecast, Brilliant earns approximately $20K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Brilliant profitable?▴
With estimated build cost $155K and monthly revenue $20K, Brilliant looks profitable — pays back its estimated build cost in roughly 8 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Brilliant have?▴
Estimated audience: ~1.7M lifetime downloads, ~135K monthly active users, and ~40K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Brilliant?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Brilliant built with?▴
Our heuristic places Brilliant on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Brilliant still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 22 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Brilliant sell for?▴
Estimated acquisition value: $450K (marketplace range $325K – $600K). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Brilliant last updated?▴
Brilliant last shipped a new version on 2026-09-03 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Brilliant?▴
Brilliant is published by Brilliant.org on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Brilliant's BU Score?▴
Brilliant has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.