47
BU Score
Emerging
My Little Pony: Trick or Treat
✍️ BU Analytics Review
“
My Little Pony: Trick or Treat is an iOS app from PlayDate Digital in the Food & Drink category, currently rated 4.2★ across 8 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 47 — Emerging (early traction worth watching). For a Food & Drink app, that means early traction worth watching.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Good rating (4.2★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (8 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 78 MB🔞 4+📱 iOS 7.0+🔖 v1.3🔄 updated 9y ago🌐 EN📂 Food & Drink💰 Paid🚀 Launched 2014 (11y old)
📝 About this app
Boo! There’s at least one night of the year when it’s fun to be scared! For our favorite fillies, that’s Nightmare Night! But when reformed Princess Luna decides to join the celebration, will she find a way to fit in or will her dark past hinder her efforts in making friends? Join Twilight Sparkle, Pinkie Pie, Applejack, and Fluttershy as they lend a helping hoof in getting Princess Luna into the Nightmare Night spirit and convincing her that scary can be thrilling.
MY LITTLE PONY: TRICK OR TREAT is the perfect Halloween treat for early and emergent readers. With a spooky tale, silly costumes, and a misunderstood princess who’s just looking for some friends, TRICK OR TREAT is a witch’s’ brew of hilarious animation, engaging narration, and warm lessons about how being different can mean you belong! MY LITTLE PONY fans will gobble up this fully interactive storybook app from PlayDate Digital like candy on Nightmare Night!
• The perfect Halloween treat
• Filled with your favorite ponies from the hit animated series MY LITTLE PONY: Friendship is Magic
• Interactive MY LITTLE PONY action and voices on every page!
• Pumpkin Toss Activity
• Read to Me and Read Along modes for every level of early reader
• Difficult words highlighted and sounded on every page
• Includes a Sight Word practice section
Designed to create Learning Goals:
Early and emergent literacy
• New vocabulary
• Expanding early reading skills
• Increasing reading comprehension
MY LITTLE PONY: TRICK OR TREAT is the perfect Halloween treat for early and emergent readers. With a spooky tale, silly costumes, and a misunderstood princess who’s just looking for some friends, TRICK OR TREAT is a witch’s’ brew of hilarious animation, engaging narration, and warm lessons about how being different can mean you belong! MY LITTLE PONY fans will gobble up this fully interactive storybook app from PlayDate Digital like candy on Nightmare Night!
• The perfect Halloween treat
• Filled with your favorite ponies from the hit animated series MY LITTLE PONY: Friendship is Magic
• Interactive MY LITTLE PONY action and voices on every page!
• Pumpkin Toss Activity
• Read to Me and Read Along modes for every level of early reader
• Difficult words highlighted and sounded on every page
• Includes a Sight Word practice section
Designed to create Learning Goals:
Early and emergent literacy
• New vocabulary
• Expanding early reading skills
• Increasing reading comprehension
🆕 What's New · v1.3
This update from Apple will improve the functionality of this app. No new features are included.
NEW Dress Up Activity! Get your favorite ponies ready for Trick or Treating this Halloween. Thanks for playing My Little Pony: Trick or Treat!
NEW Dress Up Activity! Get your favorite ponies ready for Trick or Treating this Halloween. Thanks for playing My Little Pony: Trick or Treat!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Little Pony: Trick or Treat
- Developer
- PlayDate Digital
- Bundle ID
- com.playdatedigital.lunaeclipsed
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- EN
Company
- Website
- playdatedigital.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $287/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth8 ratings+700% lifetimeShow 3-year history estimate ▾
Tracked (8 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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