Mercado Pago: cuenta digital
78
Quality Score
Strong
✍️ Bumetric analysis
“
Mercado Pago: cuenta digital is an iOS app from MercadoLibre in the Finance category, currently rated 4.8★ across 76,832 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
180 snapshots on record
Rating
4.8
Reviews
76,832 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
180
since Jul 2020
ONE-TIME · BUILD
💰 Estimated build cost
$215K
↳ What it cost to build · not monthly revenue
Likely range $160K – $290K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.6y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (402 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
| ⚙ 11.8y maintenance × ~1-person team | +$70K |
Total estimate
$215K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 24× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 11.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
24× MRR
👥 Estimated audience size
3.2M
Lifetime downloads (US-equivalent)
Monthly active
370K
Daily active
145K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 📅 11.8y of rating accumulation | -30% |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 402 MB |
| 🏷 Category context | Finance |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-16 · 7 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 7 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.4
Product Quality
9.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 76,820 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (76,832 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.454.1
Solucionamos algunos errores y agregamos unas mejoras. ¡Descarga la nueva versión!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mercado Pago: cuenta digital
- Developer
- MercadoLibre
- Bundle ID
- com.mercadopago.MercadoPago
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, PT, ES
Company
- Website
- www.mercadopago.com
- Tagline
- Mercado Pago | De ahora en adelante, hacés más con tu dinero
- Description
- Con Mercado Pago, generás rendimientos diarios a través de tu cuenta digital, comprás con QR, hacés pagos desde un solo lugar y accedés a una tarjeta prepaga.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/mercadopago
- linkedin.com/showcase/mercado-pago
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/MercadoPago · linkedin linkedin.com/showcase/mercado-pago · twitter x.com/mercadopago · youtube youtube.com/channel/UC4fvWBwnNs0d97Kw…
- ayuda@mercadopago.com.ar
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth76,817 ratings+17124% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Te damos la bienvenida a Mercado Pago, la cuenta digital de Mercado Libre, donde tu dinero crece y puedes mantenerlo siempre seguro. Descarga la app y transforma tu vida financiera.
Con Mercado Pago, tienes todo para ganar:
La cuenta donde tu dinero crece
¡Aprovecha tu dinero al máximo! Con Mercado Pago tu saldo puede crecer todos los días a través de tu cuenta. Es simple y lo activas a través de la app. Abre una cuenta digital sin costo, ingresa dinero y comienza a recibir ganancias. Resuelve tu vida financiera con el asistente de IA de Mercado Pago.
Tarjeta de crédito sin anualidad*… View full description on the official store →
Con Mercado Pago, tienes todo para ganar:
La cuenta donde tu dinero crece
¡Aprovecha tu dinero al máximo! Con Mercado Pago tu saldo puede crecer todos los días a través de tu cuenta. Es simple y lo activas a través de la app. Abre una cuenta digital sin costo, ingresa dinero y comienza a recibir ganancias. Resuelve tu vida financiera con el asistente de IA de Mercado Pago.
Tarjeta de crédito sin anualidad*… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 402 MB🔞 4+📱 iOS 15.0+🔖 v2.454.1🔄 updated 1w ago🌐 EN, PT, ES📂 Finance💰 Free🚀 Launched 2014 (11y old)
📅
What Worked™ · Development Pipeline
24 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Updated 2 store screenshots
2026-09
🔧
Shipped update — v2.448.0 → v2.453.4
→ 30 days after: reviews +36 low · multiple changes
2026-08
📸
Refreshed store screenshots — 3 of 3 updated
→ 30 days after: reviews +36 medium · co-occurring
2026-08
🔧
Shipped update — v2.443.2 → v2.448.0
→ 30 days after: reviews +125 medium · co-occurring
2026-07
📸
Refreshed store screenshots — 5 of 5 updated
→ 30 days after: reviews +89 medium · co-occurring
2026-07
🔧
Shipped update — v2.435.1 → v2.443.2
→ 30 days after: reviews +619 low · multiple changes
2026-05
⭐
Rating ↑ 3.21 → 4.82 (improved 1.61★)
→ 30 days after: reviews +530 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +530 medium · co-occurring
2026-03
⭐
Rating ↑ 3.20 → 4.80 (improved 1.60★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.06★ high confidence
2021-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +8 high confidence
2021-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ high confidence
2021-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.16★ · reviews +13 high confidence
2020-10
⭐
Rating ↓ 3.06 → 2.72 (dropped 0.34★)
→ 30 days after: rating −0.18★ high confidence
2020-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.34★ · reviews +7 high confidence
2020-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.28★ · reviews +9 high confidence
2020-08
⭐
Rating ↑ 2.60 → 3.00 (improved 0.40★)
→ 30 days after: rating −0.22★ · reviews +5 medium · co-occurring
2020-08
⭐
Rating ↓ 3.00 → 2.60 (dropped 0.40★)
→ 30 days after: rating −0.22★ · reviews +5 medium · co-occurring
2020-07
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.22★ · reviews +5 medium · co-occurring
📸
Store Page History
10 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-13
Slot 2
2 ver.
2 ver.
2026-05-12
2026-08-07
Slot 3
2 ver.
2 ver.
2026-05-12
2026-08-07
Slot 4
2 ver.
2 ver.
2026-05-12
2026-07-07
Slot 5
3 ver.
3 ver.
2026-05-12
2026-07-07
2026-09-13
Slot 6
3 ver.
3 ver.
2026-05-12
2026-07-07
2026-08-07
🧪
Tech & Domain Intel — mercadopago.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Meta (Facebook) Ads · Google Workspace · OpenAI
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.89853★ | 1,764 | 4.89853★ this version |
| 🇧🇷 BR | 4.85069★ | 2,506,607 | 4.85069★ this version |
| 🇨🇦 CA | 4.86503★ | 2,045 | 4.86503★ this version |
| 🇩🇪 DE | 4.82117★ | 699 | 4.82117★ this version |
| 🇫🇷 FR | 4.82216★ | 776 | 4.82216★ this version |
| 🇬🇧 GB | 4.85156★ | 1,765 | 4.85156★ this version |
| 🇯🇵 JP | 4.748★ | 250 | 4.748★ this version |
| 🇺🇸 US | 4.82053★ | 76,830 | 4.82053★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mercado Pago: cuenta digital: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by MercadoLibre
View all →📦 Portfolio summaryBIG studio
2apps·$2.5M/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 76,832 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Mercado Pago make per month?▴
Based on our ML-calibrated revenue forecast, Mercado Pago earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Mercado Pago profitable?▴
With estimated build cost $215K and monthly revenue $5.0K, Mercado Pago looks slow ROI — payback period is around 3.6 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Mercado Pago have?▴
Estimated audience: ~3.2M lifetime downloads, ~370K monthly active users, and ~145K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Mercado Pago?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Mercado Pago built with?▴
Our heuristic places Mercado Pago on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Mercado Pago still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 7 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Mercado Pago sell for?▴
Estimated acquisition value: $125K (marketplace range $100K – $150K). Calculated as 24× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Mercado Pago last updated?▴
Mercado Pago last shipped a new version on 2026-09-16 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Mercado Pago?▴
Mercado Pago is published by MercadoLibre on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mercado Pago's BU Score?▴
Mercado Pago has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.