Google Photos: Backup & Edit
89
Quality Score
Excellent
✍️ Bumetric analysis
“
Google Photos: Backup & Edit is an iOS app from Google in the Utilities category, currently rated 4.8★ across 1,572,695 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 89: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$4.0M
per month
→
12-mo forecast
$4.1M – $5.5M
per month
→
24-mo forecast
$4.6M – $6.9M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
547 snapshots on record
Rating
4.8
Reviews
1,572,695 reviews
Forecast Revenue / mo
$4.0M
Snapshots tracked
547
since Jan 2026
🤖Also on Android
$149/mo · 54.0M ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (422 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 11.3y maintenance × ~1-person team | +$68K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$80.5M
↳ What it would sell for · not monthly revenue
Marketplace range $60.5M – $104.5M · 20× MRR multiple
💸
~555× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 11.3y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
220.0M
Lifetime downloads (US-equivalent)
Monthly active
19.0M
Daily active
3.8M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 11.3y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 422 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-17 · 10 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 10 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$4.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$3.9M – $4.8M
12 months
$4.1M – $5.5M
24 months
$4.6M – $6.9M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 63/100MEGA TIERcompetitive but cautiousRevenue Strength
6.6
Product Quality
9.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
10.0
Founder Strength
8.4
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $1.6M - $8.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 1,572,695 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $72.0M-$128.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,572,695 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (39 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.93.0
Thanks for using Google Photos. This release includes bug fixes and performance improvements.
We fixed user-reported issues and added new features to ensure you can relive the moments that matter with Memories.
We fixed user-reported issues and added new features to ensure you can relive the moments that matter with Memories.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Google Photos: Backup & Edit
- Developer
- Bundle ID
- com.google.photos
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, BN, BG, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KK, KO, LT, MS, NB, FA, PL, PT, RO, RU, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.google.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $4.0M/mo
- Top-grossing rank
- 🇯🇵#3 /100 🇧🇷#4 /100 🇮🇳#4 /100 🇺🇸#5 /100 🇨🇦#5 /100 🇬🇧#7 /100 🇦🇺#7 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- youtube youtube.com/watch?v=FL6mI_Br-mc?utm_s…
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- google.com/intl/de/about.html
⭐Recent App Store Reviews49 latest · avg 4.12★ · 71.4% 5★ · 18.4% 1★
5★35 (71%)
4★3 (6%)
3★2 (4%)
2★0 (0%)
1★9 (18%)
+14,638 ratings/week
Praise: love ×8 awesome ×3 great ×2 amazing ×2Complaints: bug ×2 terrible ×1 hate ×1
Top positive
★★★★★ Buenos recuerdo
Buenos días…
★★★★★ London Video
I love this video…
Top negative
★☆☆☆☆ Completely dishonest app
Do not download this app. If you want to add a single photo from your phone you also have to allow google to automatically add every single video and photo as well or you can’t add anything. You want to just add a picture of the sky you too…
★☆☆☆☆ Manual backups failing
They seem to finish, but again and again they don’t have a check mark. Haven’t checked the website to see if they are actually there. Fully updated app, iPhone 18 pro max. I’ve tried force closing the app.
This is a new issue. I always do…
📈Ratings growth1,556,538 ratings+318863% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇯🇵JP#3 /100
🇧🇷BR#4 /100
🇮🇳IN#4 /100
🇺🇸US#5 /100
🇨🇦CA#5 /100
🇬🇧GB#7 /100
🇦🇺AU#7 /100
🇩🇪DE#8 /100
🇫🇷FR#8 /100
📊Category Rank Trajectory#3 now · best #3 · worst #3
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter13 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Google Photos is the home for all your photos and videos. Easily store, edit, organize, and search your memories with the help of Google AI.
• 15 GB OF CLOUD STORAGE: Every Google account gets up to 15 GB of storage*, 3X more than many other cloud storage services. So you can back up and keep your memories safe automatically on all of your devices.
• AI-POWERED EDITING TOOLS: Make complex edits in just a few taps. Remove unwanted distractions with Magic Eraser. Improve out-of-focus blurry photos with Unblur. Enhance lighting and brightness with Portrait Light.… View full description on the official store →
• 15 GB OF CLOUD STORAGE: Every Google account gets up to 15 GB of storage*, 3X more than many other cloud storage services. So you can back up and keep your memories safe automatically on all of your devices.
• AI-POWERED EDITING TOOLS: Make complex edits in just a few taps. Remove unwanted distractions with Magic Eraser. Improve out-of-focus blurry photos with Unblur. Enhance lighting and brightness with Portrait Light.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 422 MB🔞 4+📱 iOS 18.0+🔖 v7.93.0🔄 updated 1w ago🌐 AR, BN, BG, CA, HR +34📂 Utilities💰 Paid🚀 Launched 2015 (11y old)
📅
What Worked™ · Development Pipeline
21 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v7.86.0 → v7.92.0
→ 30 days after: reviews +80,337 medium · co-occurring
2026-07
🔧
Shipped update — v7.85.0 → v7.86.0
→ 30 days after: reviews +103,206 high confidence
2026-07
🔧
Shipped update — v7.84.0 → v7.85.0
→ 30 days after: reviews +36,286 medium · co-occurring
2026-07
🔧
Shipped update — v7.83.0 → v7.84.0
→ 30 days after: revenue +$18.9K/mo · reviews +56,550 medium · co-occurring
2026-07
🔧
Shipped update — v7.82.0 → v7.83.0
→ 30 days after: revenue +$18.9K/mo · reviews +67,336 medium · co-occurring
2026-06
🔧
Shipped update — v7.81.0 → v7.82.0
→ 30 days after: revenue +$18.9K/mo · reviews +74,364 high confidence
2026-06
🔧
Shipped update — v7.80.0 → v7.81.0
→ 30 days after: revenue +$18.9K/mo · reviews +79,487 medium · co-occurring
2026-06
🔧
Shipped update — v7.79.0 → v7.80.0
→ 30 days after: reviews +81,074 medium · co-occurring
2026-06
🔧
Shipped update — v7.78.0 → v7.79.0
→ 30 days after: reviews +77,698 medium · co-occurring
2026-05
🔧
Shipped update — v7.77.0 → v7.78.0
→ 30 days after: reviews +83,562 medium · co-occurring
2026-05
🔧
Shipped update — v7.76.0 → v7.77.0
→ 30 days after: reviews +89,329 medium · co-occurring
2026-05
🔧
Shipped update — v7.75.0 → v7.76.0
→ 30 days after: reviews +74,346 medium · co-occurring
2026-05
🔧
Shipped update — v? → v7.75.0
→ 30 days after: rating +0.12★ · reviews +211,256 medium · co-occurring
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.12★ · reviews +154,343 high confidence
2026-04
⭐
Rating ↑ 3.49 → 4.70 (improved 1.21★)
→ 30 days after: rating +0.12★ · reviews +154,343 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$9.8K/mo · rating +1.15★ · reviews +1,134,885 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.31★ · reviews +476 medium · co-occurring
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.52★ · reviews +441 low · multiple changes
2026-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +2.59★ · reviews +388 medium · co-occurring
2026-01
⭐
Rating ↑ 1.00 → 1.33 (improved 0.33★)
→ 30 days after: rating +2.59★ · reviews +388 medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.83179★ | 1,583,140 | 4.83179★ this version |
| 🇬🇧 GB | 4.74817★ | 102,902 | 4.74817★ this version |
| 🇩🇪 DE | 4.68807★ | 64,818 | 4.68807★ this version |
| 🇫🇷 FR | 4.69252★ | 91,215 | 4.69252★ this version |
| 🇯🇵 JP | 4.45389★ | 201,618 | 4.45389★ this version |
| 🇨🇦 CA | 4.76339★ | 114,153 | 4.76339★ this version |
| 🇦🇺 AU | 4.7266★ | 46,449 | 4.7266★ this version |
| 🇧🇷 BR | 4.87084★ | 493,489 | 4.87084★ this version |
| 🇮🇳 IN | 4.74713★ | 257,217 | 4.74713★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Google Photos: Backup & Edit: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Google
View all →📦 Portfolio summaryMEGA studio
47apps·$56.6M/mocombined
✓ Diversified — top app contributes 9%; risk spread across portfolio
About this analysis
Why high confidence: 1,572,695 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Google Photos make per month?▴
Based on our ML-calibrated revenue forecast, Google Photos earns approximately $4.0M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Google Photos profitable?▴
With estimated build cost $145K and monthly revenue $4.0M, Google Photos looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Google Photos have?▴
Estimated audience: ~220.0M lifetime downloads, ~19.0M monthly active users, and ~3.8M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Google Photos?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Google Photos built with?▴
Our heuristic places Google Photos on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Google Photos still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 10 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Google Photos sell for?▴
Estimated acquisition value: $80.5M (marketplace range $60.5M – $104.5M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Google Photos last updated?▴
Google Photos last shipped a new version on 2026-09-17 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Google Photos?▴
Google Photos is published by Google on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Google Photos's BU Score?▴
Google Photos has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.