74
BU Score
Strong
HelloFresh: Meal Kit Delivery
✍️ BU Analytics Review
“
HelloFresh: Meal Kit Delivery is an iOS app from HelloFresh in the Food & Drink category, currently rated 4.7★ across 219,222 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 74 — Strong (healthy traction). For a Food & Drink app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (219,222 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (9 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 531 MB🔞 4+📱 iOS 16.0+🔖 v26.19🔄 updated 1w ago🌐 DA, NL, EN, FR, DE +4📂 Food & Drink💰 Paid🚀 Launched 2015 (10y old)
📝 About this app
Welcome to the weekly meal kit service that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your door. No matter your dietary preference, we’ve got you covered. Browse categories like Meat & Veggies, Family Friendly, Under 20 Minutes, Fit & Wholesome, Pescatarian, and more. Easy. Delicious. Homemade. That’s HelloFresh.
Here’s what to expect when you download HelloFresh:
Choose from 100+ weekly recipesFeel good about every bite with more wholesome meals & ingredientsRefine your search by cooking time, energy, ingredients, and cuisinesEnjoy voice-activated cooking instructions and timersKeep track of your goals by syncing meal nutrition info to the iPhone Health AppEasily modify servings and delivery preferencesRate, save, and share your favorite meals
If you need help, email us at iosappfeedback@hellofresh.com.
For more info about HelloFresh subscriptions and meal kits, visit https://www.hellofresh.com/.
Follow us on Facebook (fb.com/hellofreshUS), Instagram (HelloFresh Group Announcements), X (@hellofreshUS), and TikTok (HelloFresh Group Announcements).
Here’s what to expect when you download HelloFresh:
Choose from 100+ weekly recipesFeel good about every bite with more wholesome meals & ingredientsRefine your search by cooking time, energy, ingredients, and cuisinesEnjoy voice-activated cooking instructions and timersKeep track of your goals by syncing meal nutrition info to the iPhone Health AppEasily modify servings and delivery preferencesRate, save, and share your favorite meals
If you need help, email us at iosappfeedback@hellofresh.com.
For more info about HelloFresh subscriptions and meal kits, visit https://www.hellofresh.com/.
Follow us on Facebook (fb.com/hellofreshUS), Instagram (HelloFresh Group Announcements), X (@hellofreshUS), and TikTok (HelloFresh Group Announcements).
🆕 What's New · v26.19
• This release includes some sweet stability improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- HelloFresh: Meal Kit Delivery
- Developer
- HelloFresh
- Bundle ID
- com.hellofresh.HelloFresh
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- DA, NL, EN, FR, DE, IT, NB, ES, SV
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $316/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "HelloFresh: Meal Kit Delivery" primarily serves as a management tool for existing subscribers, allowing them to select meals and manage their subscription. Publicly available data from Sensor Tower for various regions (Finland, Slovakia, Middle East, Italy) indicates that the app itself does not generate significant direct revenue through in-app purchases, with some reports explicitly stating "no reported revenue" for the app in specific markets. HelloFresh's overall company revenue, which is substantial (e.g., approximately $8.01 billion USD in 2025), is primarily derived from its subscription-based meal kit service, which customers can manage via both the app and the website. Therefore, direct revenue attributable solely to the iOS app is considered negligible.
Sources mentioned: Sensor Tower, Companies Market Cap, Business Model Hub, Untaylored
⭐Recent App Store Reviews49 latest · avg 1.82★ · 14.3% 5★ · 65.3% 1★
5★7 (14%)
4★0 (0%)
3★2 (4%)
2★8 (16%)
1★32 (65%)
+28 ratings/week
Praise: great ×7 love ×6 perfect ×3 recommend ×2 favorite ×1Complaints: subscription ×6 refund ×4 bug ×4 broken ×3 terrible ×3
Top positive
★★★★★ Works beautifully again
Yay! The new update fixed the app. Now I can do all my normal stuff again. Love it!…
★★★★★ Wow!!!
Meal quality is outstanding. Portions are perfect. Preparation is super simple. Thanks. I recommend this to everyone.…
Top negative
★☆☆☆☆ Broken
The app in its current iteration is broken. It’s like they released it without even testing it. I can’t change my meals because it won’t let me remove the existing meals at auto show for me. It doesn’t even show them as chosen, and when I…
★☆☆☆☆ Terrible Damn App
Customer service is Terrible. The Customer Service Rep Gould was disrespectful as hell. Did not want to transfer me to Management. The payment isn’t taken off the card immediately so you have to leave your card unlocked. They’ll send you an…
📈Ratings growth219,222 ratings+54% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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