Death Lens
53
Quality Score
Solid
Death Lens
by PHOKUS PTY. LTD.
Medium confidence
✍️ Bumetric analysis
“
Death Lens is an iOS app from PHOKUS PTY. LTD. in the Photo & Video category, currently rated 3.8★ across 109 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 53: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
51 snapshots on record
Rating
3.8
Reviews
109 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
51
since May 2015
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Photo & Video complexity ×1.55 | +$27K |
| ⚙ 11.3y maintenance × ~1-person team | +$67K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 15× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 11.3y proven track record | +20% |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
10K
Lifetime downloads (US-equivalent)
Monthly active
830
Daily active
240
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 11.3y of rating accumulation | -30% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 5 MB |
| 🏷 Category context | Photo & Video |
| 📦 Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
95%
Last shipped 2020-04-13 · 2355 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 6y+ since last update | Likely abandoned |
| 👥 Small user base (109 ratings) + 11.3y old | +10% (solo-project pattern) |
| • 11y old + 1y+ no update | +5% (API deprecation drift) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERno growth momentumGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
5.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.79★ across 109 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2350d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (2350d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($1.99)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Early-stage install base (109 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.2
Bug fixes
If you enjoy using the Death lens app, please take a minute to leave a positive review on the App Store.
Thanks for your support!
Are you experiencing any issues, have any comments or suggestions for updates?
Please contact us at deathlensapp@gmail.… Full release notes →
If you enjoy using the Death lens app, please take a minute to leave a positive review on the App Store.
Thanks for your support!
Are you experiencing any issues, have any comments or suggestions for updates?
Please contact us at deathlensapp@gmail.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Death Lens
- Developer
- PHOKUS PTY. LTD.
- Bundle ID
- com.ben.VXCam
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 99 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth108 ratings+1443% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
In a classic mini dv camcorder styling, Death Lens captures the widest field of view in 3 modes: Square Frame 1:1 (perfect for Instagram), Classic 4:3 & HD 16:9. Essential functions have been created to help simplify & enhance your experience more. These include:
• The ability to shoot smooth footage & remove the shaky vignette when recording with a attachment lens
• Multiple frame rates(24, 30, 60, 120 & 240fps) and multiple frame sizes for HD video including 4K
• Manual control over focus & exposure with the ability to lock for multi take shots… View full description on the official store →
• The ability to shoot smooth footage & remove the shaky vignette when recording with a attachment lens
• Multiple frame rates(24, 30, 60, 120 & 240fps) and multiple frame sizes for HD video including 4K
• Manual control over focus & exposure with the ability to lock for multi take shots… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 5 MB🔞 4+📱 iOS 11.0+🔖 v2.2🔄 updated 6y ago🌐 EN📂 Photo & Video💰 Free🚀 Launched 2015 (11y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 4.50 → 3.78 (dropped 0.72★)
2026-05
💲
Went paid — introduced $1.99 price point
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.22 → 4.50 (improved 1.28★)
2016-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ medium · co-occurring
2016-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.20★ · reviews +9 medium · co-occurring
2015-11
⭐
Rating ↓ 3.54 → 3.16 (dropped 0.38★)
→ 30 days after: rating −0.13★ high confidence
2015-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.08★ · reviews +5 high confidence
2015-06
⭐
Rating ↓ 4.11 → 3.80 (dropped 0.31★)
→ 30 days after: rating +0.06★ · reviews +5 high confidence
2015-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.06★ · reviews +5 high confidence
2015-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.06★ · reviews +5 low · multiple changes
2015-05
⭐
Rating ↓ 4.20 → 3.83 (dropped 0.37★)
→ 30 days after: rating +0.06★ · reviews +5 low · multiple changes
2015-05
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: rating +0.06★ · reviews +5 low · multiple changes
2015-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.06★ · reviews +5 low · multiple changes
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 10 | 5★ this version |
| 🇧🇷 BR | 3.63636★ | 11 | 3.63636★ this version |
| 🇨🇦 CA | 4★ | 11 | 4★ this version |
| 🇩🇪 DE | 4.5★ | 8 | 4.5★ this version |
| 🇫🇷 FR | 3.75★ | 8 | 3.75★ this version |
| 🇬🇧 GB | 3.45455★ | 11 | 3.45455★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 4.14286★ | 7 | 4.14286★ this version |
| 🇺🇸 US | 3.78899★ | 109 | 3.78899★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Death Lens: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 109 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Death Lens make per month?▴
Based on our ML-calibrated revenue forecast, Death Lens earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Death Lens profitable?▴
With estimated build cost $145K and monthly revenue $5.0K, Death Lens looks break-even-grade — payback period sits around 2.4 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Death Lens have?▴
Estimated audience: ~10K lifetime downloads, ~830 monthly active users, and ~240 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Death Lens?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Death Lens built with?▴
Our heuristic places Death Lens on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Death Lens still actively maintained?▴
Maintenance status: Likely abandoned (95% abandonment risk). Last shipped version was 6+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Death Lens sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 15× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Death Lens last updated?▴
Death Lens last shipped a new version on 2020-04-13 — more than 6 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Death Lens?▴
Death Lens is published by PHOKUS PTY. LTD. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Death Lens's BU Score?▴
Death Lens has a BU Score of 53/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.