How much does duka.direct make per month?

Based on our ML-calibrated revenue forecast, duka.direct earns approximately $500/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is duka.direct profitable?

With estimated build cost $100K and monthly revenue $500, duka.direct looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does duka.direct have?

Estimated audience: ~81K lifetime downloads, ~9K monthly active users, and ~1K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like duka.direct?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

How much would duka.direct sell for?

Estimated acquisition value: $5.0K (marketplace range $5.0K – $10K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

Who makes duka.direct?

duka.direct is published by Selcom Paytech Limited on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is duka.direct's BU Score?

duka.direct has a BU Score of 55/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

duka.direct

Quality Score

Solid

duka.direct

Name: duka.direct — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: duka.direct revenue, duka.direct app analytics, mobile app revenue estimate, Shopping revenue, Android app revenue

by Selcom Paytech Limited

Medium confidence

4.1 Google Play rating

✍️ Bumetric analysis

“

duka.direct is an Android app from Selcom Paytech Limited in the Shopping category, currently rated 4.1★ across 814 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 55: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$500

per month

→

12-mo forecast

$437 – $1575

per month

→

24-mo forecast

$405 – $3644

per month

INDIE tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

1 snapshots on record

idle

Rating

4.1

Reviews

814 reviews

Forecast Revenue / mo

$500

Snapshots tracked

since May 2026

ONE-TIME · BUILD 💰 Estimated build cost

$100K

↳ What it cost to build · not monthly revenue

Likely range $75K – $135K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Shopping complexity ×1.30	+$15K
🌐 Cross-platform reach (iOS + Android)	+$36K

Total estimate $100K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$5K

↳ What it would sell for · not monthly revenue

Marketplace range $5K – $10K · 14× MRR multiple

💸 ~0.1× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
🏷 Shopping category multiple	+2%
⭐ Small user base (<1K ratings)	-8%

Final multiple 14× MRR

👥 Estimated audience size

81K

Lifetime downloads (US-equivalent)

Monthly active

9.7K

Daily active

1.7K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$500/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

6 months

$426 – $993

12 months

$437 – $1.6K

24 months

$405 – $3.6K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Early-stage solo · 41/100INDIE TIERexpected for tier

Revenue Strength

2.7

Product Quality

5.7

Market Position

0.0

Growth Velocity

5.0

Defensibility

5.2

Operational Safety

9.0

Founder Strength

4.2

Monetization Maturity

1.0

💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 4.07★ across 814 reviews — below category median.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: last update 182d ago — slow cadence.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

subscriptionREVIEW		+$2,500
Good rating (4.1★)METRIC		+$800
Established app (6y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600
Early-stage install base (814 ratings)METRIC		+$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: duka.direct
Developer: Selcom Paytech Limited
Bundle ID: com.app.dukadirect
App Store URL: Open in App Store
Category: Shopping
Content rating: Not found
Languages: Not found

Company

Website: duka.direct
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $500/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

duka.direct - Your Everyday Super App

Food, groceries, bills, tickets & more - all in one app.

🍔 Order from 300+ restaurants

🛒 Shop 1,000+ grocery items

💡 Pay bills & subscriptions (LUKU, DAWASA, DSTV & more)

🚌 Book bus tickets nationwide

🎬 Find & book movies

✈️ Access CIP airport lounges

Why duka.direct?

✔ Fast, easy & convenient

✔ Save with cashbacks & offers

✔ Pay with duka.wallet, Lipa, Selcom Pesa , mobile money, cards

✔ Delivery or pick-up - your choice

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v3.11.1🔄 updated 0d ago📂 Shopping💰 Free

🧪

Tech & Domain Intel — duka.direct

Mail provider: Google Workspace
Tech stack: Google Workspace

Derived from public RDAP + DNS TXT records (no scraping, no login).

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for duka.direct: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →