Smash Up
48
Quality Score
Emerging
✍️ bumetric analysis
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Smash Up is an Android app from Nomad Games in the Board category, currently rated 2.9★ across 682 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 48: Emerging (early traction worth watching). For a Board app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.4K
per month
→
12-mo forecast
$5.6K – $11.8K
per month
→
24-mo forecast
$7.0K – $20.9K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Board complexity ×1.50 | +$29K |
| 🌐 Cross-platform reach (iOS + Android) | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 19× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Board category multiple | -12% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
19× MRR
👥 Estimated audience size
95K
Lifetime downloads (US-equivalent)
Monthly active
9.5K
Daily active
2.3K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Board engagement | ~140 installs / rating |
| 🔁 Board D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.25 |
DAU / MAU
24% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Board |
| 📦 Tiny game bundle | → Native 2D engine |
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.4K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$5.1K – $8.6K
12 months
$5.6K – $11.8K
24 months
$7.0K – $20.9K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
4.0
Revenue Strength
3.7
Monetization Maturity
4.0
Defensibility
9.7
Market Position
0.0
Operational Safety
5.0
- 💰 Revenue: Modest — $3K - $8K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.89★ across 682 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2331d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (2331d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $97K-$173K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($1.99)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Below-average rating (2.9★)METRIC | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Early-stage install base (682 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Smash Up
- Developer
- Nomad Games
- Bundle ID
- com.asmodeedigital.smashup
- App Store URL
- Open in App Store
- Category
- Board
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $161/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth682 ratings+18% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
<b>Unleash the Carnage in Smash Up: Digital Edition!</b> 💥
Get ready for chaos in the digital edition of AEG’s shufflebuilding card game, Smash Up. Choose two faction decks from Pirates, Ninjas, Robots, Zombies, and more to create a hybrid team that is a force to be reckoned with!
<b>No Game is the Same... No Faction is the Same!</b>
Mash up two factions into a 40-card deck. With each faction offering unique mechanics, every game is a new and exciting challenge.
<b>Think Strategy!</b>… View full description on the official store →
Get ready for chaos in the digital edition of AEG’s shufflebuilding card game, Smash Up. Choose two faction decks from Pirates, Ninjas, Robots, Zombies, and more to create a hybrid team that is a force to be reckoned with!
<b>No Game is the Same... No Faction is the Same!</b>
Mash up two factions into a 40-card deck. With each faction offering unique mechanics, every game is a new and exciting challenge.
<b>Think Strategy!</b>… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v50002104🔄 updated 0d ago📂 Board💰 Free💎 IAP $0.99 per item
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Smash Up: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Nomad Games
View all →📦 Portfolio summaryINDIE studio
8apps·$1K/mocombined
✓ Diversified — top app contributes 21%; risk spread across portfolio
About this analysis
Why medium confidence: 682 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Smash Up make per month?▴
Based on our ML-calibrated revenue forecast, Smash Up earns approximately $5.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Smash Up?▴
Browse the full Board category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Smash Up?▴
Smash Up is published by Nomad Games on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Smash Up's BU Score?▴
Smash Up has a BU Score of 48/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.