Hearthstone
78
Quality Score
Strong
✍️ Bumetric analysis
“
Hearthstone operates in the highly competitive digital collectible card game (CCG) niche, directly challenging titles like Marvel Snap, Yu-Gi-Oh! Duel Links, and Magic: The Gathering Arena. The substantial volume of ratings, exceeding two million, paired with a solid average rating, indicates strong sustained user engagement and a well-established player base. This suggests the app is firmly in a mature growth stage, past initial acquisition hurdles and focused on retention and content updates. As a free-to-play title, Hearthstone's revenue model relies heavily on in-app purchases for card packs, cosmetic items, and battle passes. A common monetization observation in this CCG category is the effectiveness of tiered battle passes and limited-time card set releases, driving recurring revenue from dedicated players seeking to optimize their decks or personalize their experience.
BU Score 78 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
5 snapshots on record
Rating
4.1
Reviews
2,023,917 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
5
since May 2026
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Card complexity ×1.50 | +$29K |
| 🌐 Cross-platform reach (iOS + Android) | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$18.0M
↳ What it would sell for · not monthly revenue
Marketplace range $13.5M – $23.5M · 26× MRR multiple
💸
~129× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 🏷 Card category multiple | -15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
26× MRR
👥 Estimated audience size
303.5M
Lifetime downloads (US-equivalent)
Monthly active
36.0M
Daily active
10.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Card engagement | ~150 installs / rating |
| 🔁 Card D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Card |
| 📦 Tiny game bundle | → Native 2D engine |
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
3.8
Product Quality
8.3
Revenue Strength
5.8
Monetization Maturity
4.0
Defensibility
8.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.13★ across 2,023,917 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,023,917 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.1★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Hearthstone
- Developer
- Blizzard Entertainment, Inc.
- Bundle ID
- com.blizzard.wtcg.hearthstone
- App Store URL
- Open in App Store
- Category
- Card
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- battle.net
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.49 - $199.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Battle as legendary Warcraft heroes in Hearthstone®, Blizzard Entertainment's award-winning free-to-play* strategy card game. Build powerful decks, collect iconic cards, discover game-changing combos, and outsmart opponents in epic card battles!
ONE GAME. COUNTLESS WAYS TO PLAY.
Whether you're new to collectible card games (CCG) or a seasoned strategist, Hearthstone offers an experience for every kind of player. Challenge friends, test your skills against opponents from around the world, or enjoy solo adventures at your own pace.… View full description on the official store →
ONE GAME. COUNTLESS WAYS TO PLAY.
Whether you're new to collectible card games (CCG) or a seasoned strategist, Hearthstone offers an experience for every kind of player. Challenge friends, test your skills against opponents from around the world, or enjoy solo adventures at your own pace.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v36.4.250339🔄 updated 0d ago📂 Card💰 Free💎 IAP $0.49 - $199.99 per item
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v36.2.248348 → v36.4.250339
→ 30 days after: reviews +1,093 high confidence
2026-07
🔧
Shipped update — v36.0.246003 → v36.2.248348
→ 30 days after: reviews +2,352 high confidence
2026-07
🔧
Shipped update — v35.6.244584 → v36.0.246003
→ 30 days after: reviews +3,365 high confidence
2026-06
🔧
Shipped update — v35.4.241170 → v35.6.244584
→ 30 days after: reviews +3,241 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +1,135 high confidence
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Hearthstone: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Blizzard Entertainment, Inc.
View all →📦 Portfolio summaryMID studio
3apps·$710K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 2,023,917 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
8 answers · auto-generated from this app's public dataHow much does Hearthstone make per month?▴
Based on our ML-calibrated revenue forecast, Hearthstone earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Hearthstone profitable?▴
With estimated build cost $140K and monthly revenue $700K, Hearthstone looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Hearthstone have?▴
Estimated audience: ~303.5M lifetime downloads, ~36.0M monthly active users, and ~10.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Hearthstone?▴
Browse the full Card category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Hearthstone built with?▴
Our heuristic places Hearthstone on the Native Android (Kotlin) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
How much would Hearthstone sell for?▴
Estimated acquisition value: $18.0M (marketplace range $13.5M – $23.5M). Calculated as 26× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Hearthstone?▴
Hearthstone is published by Blizzard Entertainment, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Hearthstone's BU Score?▴
Hearthstone has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.