How much does Hearthstone make per month?

Based on our ML-calibrated revenue forecast, Hearthstone earns approximately $5.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Hearthstone?

Browse the full Card category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Hearthstone?

Hearthstone is published by Blizzard Entertainment, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Hearthstone's BU Score?

Hearthstone has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Hearthstone

Quality Score

Strong

Hearthstone

Name: Hearthstone — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Hearthstone revenue, Hearthstone app analytics, mobile app revenue estimate, Card revenue, Android app revenue

by Blizzard Entertainment, Inc.

High confidence

4.1 ✍️ Editor

✍️ bumetric analysis

“

Hearthstone operates in the highly competitive digital collectible card game (CCG) niche, directly challenging titles like Marvel Snap, Yu-Gi-Oh! Duel Links, and Magic: The Gathering Arena. The substantial volume of ratings, exceeding two million, paired with a solid average rating, indicates strong sustained user engagement and a well-established player base. This suggests the app is firmly in a mature growth stage, past initial acquisition hurdles and focused on retention and content updates. As a free-to-play title, Hearthstone's revenue model relies heavily on in-app purchases for card packs, cosmetic items, and battle passes. A common monetization observation in this CCG category is the effectiveness of tiered battle passes and limited-time card set releases, driving recurring revenue from dedicated players seeking to optimize their decks or personalize their experience.

BU Score 78 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$140K

↳ What it cost to build · not monthly revenue

Likely range $105K – $190K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~2.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Card complexity ×1.50	+$29K
🌐 Cross-platform reach (iOS + Android)	+$49K

Total estimate $140K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$150K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $175K · 26× MRR multiple

💸 ~1.1× build cost (break-even+)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
🏷 Card category multiple	-15%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 26× MRR

👥 Estimated audience size

303.0M

Lifetime downloads (US-equivalent)

Monthly active

36.0M

Daily active

10.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Card engagement	~150 installs / rating
🔁 Card D30 retention	12%
📍 DAU / MAU stickiness	0.30

DAU / MAU 29% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

Medium confidence · 55%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Card
📦 Tiny game bundle	→ Native 2D engine

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 56/100BIG TIERcompetitive but cautious

Revenue Strength

5.8

Product Quality

8.3

Market Position

0.0

Growth Velocity

5.0

Defensibility

8.5

Operational Safety

10.0

Founder Strength

3.1

Monetization Maturity

4.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.14★ across 2,021,565 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (2,021,565 ratings)METRIC		+$12,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
Mature app (11y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
Good rating (4.1★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Hearthstone
Developer: Blizzard Entertainment, Inc.
Bundle ID: com.blizzard.wtcg.hearthstone
App Store URL: Open in App Store
Category: Card
Content rating: Not found
Languages: Not found

Company

Website: battle.net
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $126/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.49 - $199.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth2,021,565 ratings+11% lifetimeShow 3-year history estimate ▾

Tracked (3 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🚀Update Frequency · Releases per Quarter3 releases tracked

🚀Version Release Timeline3 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Welcome to Hearthstone, the strategy card game that’s easy to learn but impossible to put down! Play for FREE and complete quests to earn free rewards!* 

From the studio that brought you World of Warcraft®, Overwatch® and Diablo Immortal®, comes HEARTHSTONE®, Blizzard Entertainment’s award-winning CCG - play on your phone, tablet or PC! 

Collect powerful battle cards and create a mighty deck! Summon minions and sling aoe spells to seize control of ever-shifting battle arenas. Wield a masterful strategy and outwit all players who dare challenge you.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v36.0.246003🔄 updated 0d ago📂 Card💰 Free💎 IAP $0.49 - $199.99 per item

📅

What Worked™ · Development Pipeline

3 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-07

🔧

Shipped update — v35.6.244584 → v36.0.246003

→ 30 days after: reviews +2,106 high confidence

2026-06

🔧

Shipped update — v35.4.241170 → v35.6.244584

→ 30 days after: reviews +3,241 medium · co-occurring

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +1,135 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Hearthstone: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →