BeautyPlus - Retouch, Filters
84
Quality Score
Excellent
BeautyPlus - Retouch, Filters
High confidence
✍️ bumetric analysis
“
This Android photography app targets the selfie and photo editing niche, directly competing with apps like Facetune and YouCam Perfect. Its strong user rating from over five million reviews signals significant, sustained traction and indicates a mature growth stage, suggesting a well-established user base. Given its free monetization model, the app likely leverages in-app purchases for premium filters, advanced editing tools, or ad-free experiences. In this category, a common monetization strategy involves offering a tiered subscription for access to an expanding library of effects and AI-powered enhancements, alongside one-time purchases for specific feature packs. The high user engagement suggests a strong conversion potential for these premium offerings, typical for apps that provide immediate value before gating advanced functionalities.
BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Photography complexity ×1.35 | +$20K |
| 🌐 Cross-platform reach (iOS + Android) | +$44K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$250K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 33× MRR multiple
💸
~2.0× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
33× MRR
👥 Estimated audience size
604.0M
Lifetime downloads (US-equivalent)
Monthly active
90.5M
Daily active
22.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photography engagement | ~120 installs / rating |
| 🔁 Photography D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.25 |
DAU / MAU
25% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 65/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.0
Product Quality
9.1
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
10.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.57★ across 5,034,629 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (5,034,629 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BeautyPlus - Retouch, Filters
- Developer
- PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
- Bundle ID
- com.commsource.beautyplus
- App Store URL
- Open in App Store
- Category
- Photography
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.beautyplus.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.10 - $99.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth5,034,629 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
- Beauty cam and photo editor app trusted by 800 million users worldwide
- Create sweet selfies EVERY time with our makeup filters and face editor
- 50+ easy to use editing tools, delivering stunning, natural results for your beautiful photos
With the BeautyPlus AI photo editor and video editor, you can instantly snap sweet selfies and retouch beautiful photos: remove acne and blemish, smooth skin, experiment with hair color changer, whiten teeth, slim face and body, try out trendy make up looks.… View full description on the official store →
- Create sweet selfies EVERY time with our makeup filters and face editor
- 50+ easy to use editing tools, delivering stunning, natural results for your beautiful photos
With the BeautyPlus AI photo editor and video editor, you can instantly snap sweet selfies and retouch beautiful photos: remove acne and blemish, smooth skin, experiment with hair color changer, whiten teeth, slim face and body, try out trendy make up looks.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v7.39.0🔄 updated 0d ago📂 Photography💰 Free📺 Ad-supported💎 IAP $0.10 - $99.99 per item
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
📸
Refreshed store screenshots — 5 of 5 updated
2026-06
🔧
Shipped update — v7.36.0 → v7.39.0
→ 30 days after: reviews −6,108 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews −6,108 high confidence
📸
Store Page History
5 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 2
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 3
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 4
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 5
2 ver.
2 ver.
2026-05-06
2026-06-12
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BeautyPlus - Retouch, Filters: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
View all →📦 Portfolio summaryINDIE studio
6apps·$33K/mocombined
✓ Diversified — top app contributes 31%; risk spread across portfolio
About this analysis
Why high confidence: 5,034,629 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BeautyPlus - Retouch, Filters make per month?▴
Based on our ML-calibrated revenue forecast, BeautyPlus - Retouch, Filters earns approximately $8.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BeautyPlus - Retouch, Filters?▴
Browse the full Photography category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BeautyPlus - Retouch, Filters?▴
BeautyPlus - Retouch, Filters is published by PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BeautyPlus - Retouch, Filters's BU Score?▴
BeautyPlus - Retouch, Filters has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.