Airbrush: Face Photo Editor
79
Quality Score
Strong
Airbrush: Face Photo Editor
High confidence
✍️ bumetric analysis
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Airbrush: Face Photo Editor is an iOS app from PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. in the Utilities category, currently rated 4.8★ across 199,362 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 79: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$802K
per month
→
12-mo forecast
$850K – $1308K
per month
→
24-mo forecast
$1.0M – $1.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$5.3K/mo · 1.6M ratings · 4.1★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (605 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 16× MRR multiple
💸
~1.3× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
16× MRR
👥 Estimated audience size
39.5M
Lifetime downloads (US-equivalent)
Monthly active
7.9M
Daily active
1.6M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$802K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$791K – $1.1M
12 months
$850K – $1.3M
24 months
$1.0M – $1.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 60/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.0
Product Quality
9.6
Revenue Strength
5.9
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $321K - $1766K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 199,362 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $14.5M-$25.7M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (199,362 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (9 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.11.0
We've done some minor bug fixes and light upgrades to make your Airbrush experience even better.
Happy creating!
Happy creating!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Airbrush: Face Photo Editor
- Developer
- PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
- Bundle ID
- com.magicv.AirBrush
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- AR, EN, FR, DE, PT, RU, ZH, ES, TR
Company
- Website
- appairbrush.com
- Tagline
- Edit Photos Naturally - Download Airbrush App
- Description
- Download Airbrush App, the top AI photo editing app. Enjoy powerful editing features to enhance your photos effortlessly. Perfect for achieving professional-quality results.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.7K/mo
- Top-grossing rank
- 🇧🇷#6 /100 🇬🇧#7 /100 🇦🇺#7 /100 🇨🇦#9 /100 🇺🇸#12 /100 🇩🇪#15 /100 🇫🇷#27 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth199,362 ratings+26% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank7 countries
🇧🇷BR#6 /100
🇬🇧GB#7 /100
🇦🇺AU#7 /100
🇨🇦CA#9 /100
🇺🇸US#12 /100
🇩🇪DE#15 /100
🇫🇷FR#27 /100
📊Category Rank Trajectory#6 now · best #6 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Master Your Selfie Game with Airbrush – The Ultimate Photo and Video Editor! With our easy-to-use features, you can master your selfie and photo with tools designed to enhance your natural beauty while maintaining authentic charm.
MASTERFUL PORTRAITS WITH A TAP
• AI Retouch: Unleash the power of artificial intelligence as you elevate your portraits, fine-tuning every detail to perfection.
• Blemish Removal: Say goodbye to acne and blemishes with precision editing that leaves your skin peachy and spotless.
• Smooth: Soften wrinkles and balance skin tones for a youthful glow.… View full description on the official store →
MASTERFUL PORTRAITS WITH A TAP
• AI Retouch: Unleash the power of artificial intelligence as you elevate your portraits, fine-tuning every detail to perfection.
• Blemish Removal: Say goodbye to acne and blemishes with precision editing that leaves your skin peachy and spotless.
• Smooth: Soften wrinkles and balance skin tones for a youthful glow.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 605 MB🔞 12+📱 iOS 13.0+🔖 v8.11.0🔄 updated 0d ago🌐 AR, EN, FR, DE, PT +4📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v8.8.1 → v8.10.0
→ 30 days after: reviews +1,459 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +1,459 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +19 high confidence
2026-03
⭐
Rating ↑ 4.23 → 4.70 (improved 0.47★)
→ 30 days after: reviews +19 high confidence
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.17★ · reviews +160 high confidence
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +138 high confidence
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.02★ · reviews +110 medium · co-occurring
2025-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.05★ · reviews +90 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #3Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
photo editor·#3🇺🇸photo retouch·#3🇺🇸selfie camera·#12🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.76283★ | 16,916 | 4.76283★ this version |
| 🇧🇷 BR | 4.79207★ | 166,389 | 4.79207★ this version |
| 🇨🇦 CA | 4.73935★ | 23,841 | 4.73935★ this version |
| 🇩🇪 DE | 4.69531★ | 7,460 | 4.69531★ this version |
| 🇫🇷 FR | 4.68021★ | 2,658 | 4.68021★ this version |
| 🇬🇧 GB | 4.74113★ | 41,383 | 4.74113★ this version |
| 🇯🇵 JP | 4.71614★ | 1,233 | 4.71614★ this version |
| 🇺🇸 US | 4.7973★ | 199,457 | 4.7973★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Airbrush: Face Photo Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
View all →📦 Portfolio summaryINDIE studio
6apps·$33K/mocombined
✓ Diversified — top app contributes 31%; risk spread across portfolio
Similar apps in Utilities
About this analysis
Why high confidence: 199,362 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Airbrush make per month?▴
Based on our ML-calibrated revenue forecast, Airbrush earns approximately $5.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Airbrush?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Airbrush?▴
Airbrush is published by PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Airbrush's BU Score?▴
Airbrush has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.