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Meta AI

77
Quality Score
Strong

Meta AI

High confidence
4.7 ✍️ Editor
✍️ bumetric analysis

Meta AI is an iOS app from Meta Platforms, Inc. in the Business category, currently rated 4.7★ across 144,071 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 77: Strong (healthy traction). For a Business app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
12-mo forecast
$1.5M – $2.3M
per month
24-mo forecast
$1.8M – $3.3M
per month
BIG tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$135K
What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~1.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (310 MB) +$40K
Business complexity ×1.50 +$45K
Total estimate $135K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$175K
What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 19× MRR multiple
💸 ~1.3× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating ≥ 4.4 (solid) +8%
🏷 Business category multiple +10%
Mature user base (100K+ ratings) +5%
Final multiple 19× MRR
👥 Estimated audience size
9.3M
Lifetime downloads (US-equivalent)
Monthly active
2.0M
Daily active
615K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Business engagement ~65 installs / rating
🔁 Business D30 retention 22%
📍 DAU / MAU stickiness 0.30
DAU / MAU 30% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Mixed signals · 59/100BIG TIERcompetitive but cautious
RevenueQualityMarketGrowthMoatSafetyFounderMonetiz.
Revenue Strength
6.1
Product Quality
9.3
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.2
Operational Safety
10.0
Founder Strength
7.6
Monetization Maturity
1.0
  • 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
  • ⭐ Quality: 4.66★ across 144,071 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: dev shipping weekly.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (144,071 ratings)METRIC
+$12,000
Excellent rating (4.7★)METRIC
+$2,200
Multilingual (39 languages)METRIC
+$1,500
Established app (4y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v279.0.0

Glasses Home has a fresh, cleaner design that makes everything easier to find and control.
• See your glasses status at a glance with an improved glasses home screen.
• Quickly access sessions like live translation and modes like do not disturb in a redesigned Control Center.… Full release notes →

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Meta AI
Developer
Meta Platforms, Inc.
Bundle ID
com.facebook.stellaapp
App Store URL
Open in App Store
Category
Business
Content rating
12+
Languages
AR, BN, BG, HR, CS, DA, NL, EN, FI, FR, DE, EL, GU, HE, HI, HU, ID, IT, JA, KN, KO, MS, MR, NB, PL, PT, RO, ZH, SK, ES, SV, TL, TA, TE, TH, ZH, TR, UR, VI

Company

Website
ai.meta.com
Tagline
AI at Meta: Meta AI Products, Models and Research | AI at Meta
Description
Meta is building personal superintelligence for everyone. Explore Meta AI, our latest model Muse Spark, AI research, and tools like Vibes for AI video creation.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Available

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$9.2K/mo
Top-grossing rank
Outside top 100 in US Business
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
📈Ratings growth144,071 ratings+63% lifetimeShow 3-year history estimate ▾Jul 2023Feb 2025Jun 2026
Tracked (3 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
v270.0.0May 2026v277.1.0Jun 2026
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Meta AI is your personal AI assistant—connected to the world, but rooted in yours. Get answers, recommendations, and inspiration you can actually use.

• Richer responses: Meta AI taps into what people are sharing and talking about across Instagram, Facebook, and Threads.

• Shop smarter: Describe what you're looking for or snap a photo to find inspiration. Meta AI picks up on the creators you follow and the brands you love to surface recommendations that reflect your style.

• Discover local spots: Ask for restaurant recommendations, things to do, or where to go this weekend.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 310 MB🔞 12+📱 iOS 17.2+🔖 v279.0.0🔄 updated 0d ago🌐 AR, BN, BG, HR, CS +34📂 Business💰 Paid
📅

What Worked™ · Development Pipeline

5 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
📸
Refreshed store screenshots — 7 of 8 updated
2026-06
🔧
Shipped update — v270.0.0 → v277.1.0
→ 30 days after: reviews +34,139 low · multiple changes
2026-05
📈
Crossed 100,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +34,139 high confidence
2026-04
🔧
Shipped update — v? → v270.0.0
→ 30 days after: reviews +28,005 high confidence
2026-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +28,005 high confidence
📸

Store Page History

7 SCREENSHOT CHANGES
Every time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2026-05-12
Now
2026-06-19
Slot 2
2 ver.
2026-05-12
Now
2026-06-19
Slot 3
2 ver.
2026-05-12
Now
2026-06-19
Slot 4
2 ver.
2026-05-12
Now
2026-06-19
Slot 5
2 ver.
2026-05-12
Now
2026-06-19
Slot 6
2 ver.
2026-05-12
Now
2026-06-19
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇺🇸 US4.65792★145,8834.65792★ this version
🇬🇧 GB4.5087★8,6814.5087★ this version
🇩🇪 DE4.43397★4,9984.43397★ this version
🇫🇷 FR4.48654★8,1334.48654★ this version
🇯🇵 JP4.26124★7124.26124★ this version
🇨🇦 CA4.57491★12,8734.57491★ this version
🇦🇺 AU4.53831★5,5064.53831★ this version
🇧🇷 BR4.71956★22,1084.71956★ this version
🇮🇳 IN4.47119★22,1544.47119★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Meta AI: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by Meta Platforms, Inc.

View all →
📦 Portfolio summaryMID studio
16apps·$138K/mocombined
✓ Diversified — top app contributes 24%; risk spread across portfolio

Similar apps in Business

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 144,071 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does Meta AI make per month?
Based on our ML-calibrated revenue forecast, Meta AI earns approximately $9.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Meta AI?
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Meta AI?
Meta AI is published by Meta Platforms, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Meta AI's BU Score?
Meta AI has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.