YouCam Makeup: Face Editor
79
Quality Score
Strong
✍️ bumetric analysis
“
This photography app carves out a specific niche in AI-powered beauty editing, directly competing with other selfie and body enhancement tools like Facetune or AirBrush. Its substantial user base, evidenced by millions of ratings, indicates significant traction and a mature product in the growth stage, suggesting a strong market fit for its free offering. Given the category, a common monetization path involves premium subscriptions for advanced features like ad removal, exclusive filters, or higher-resolution exports. While the app is currently free, the high engagement suggests a strong opportunity to convert a segment of its vast user base to recurring revenue through a well-structured IAP model, rather than relying solely on ad impressions, which often yields lower ARPU in this segment. The recent update further confirms ongoing development and commitment to retaining its user base.
BU Score 79 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
$5.1K/mo · 153K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Photography complexity ×1.35 | +$20K |
| 🌐 Cross-platform reach (iOS + Android) | +$44K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 30× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
30× MRR
👥 Estimated audience size
492.0M
Lifetime downloads (US-equivalent)
Monthly active
73.5M
Daily active
18.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photography engagement | ~120 installs / rating |
| 🔁 Photography D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.25 |
DAU / MAU
24% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
3.8
Product Quality
8.1
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
8.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.06★ across 4,103,107 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (4,103,107 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.1★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- YouCam Makeup: Face Editor
- Developer
- Perfect Mobile Corp.
- Bundle ID
- com.cyberlink.youcammakeup
- App Store URL
- Open in App Store
- Category
- Photography
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.perfectcorp.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $373/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.69 - $119.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,103,107 ratings+16% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
YouCam Makeup is the ultimate face and body editor for flawless selfies. Trusted by 300 million users worldwide, edit with makeup editor, body editor, photo retouch, hairstyle try-on, and hair color changer. From natural to full glam looks, YouCam Makeup is your all-in-one selfie editor.
<b>💁♀️【AI Agent – Your Smart Editing & Beauty Expert】</b>
◇ AI Beauty Agent: Your personal stylist is listening. Talk or type for instant beauty advice
◇ Instant AI Application: Apply makeup, face, body and outfit edits with voice or text prompts.… View full description on the official store →
<b>💁♀️【AI Agent – Your Smart Editing & Beauty Expert】</b>
◇ AI Beauty Agent: Your personal stylist is listening. Talk or type for instant beauty advice
◇ Instant AI Application: Apply makeup, face, body and outfit edits with voice or text prompts.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 vVaries with device🔄 updated 0d ago📂 Photography💰 Free📺 Ad-supported💎 IAP $0.69 - $119.99 per item
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
📸
Refreshed store screenshots — 8 of 8 updated
2026-06
🔧
Shipped update — vVaries with device → vVaries with device
→ 30 days after: reviews −9,252 high confidence
2026-05
🔧
Shipped update — vVaries with device → vVaries with device
→ 30 days after: reviews −5,986 high confidence
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews −5,986 high confidence
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 2
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 3
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 4
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 5
2 ver.
2 ver.
2026-05-06
2026-07-12
Slot 6
2 ver.
2 ver.
2026-05-06
2026-07-12
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for YouCam Makeup: Face Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Perfect Mobile Corp.
View all →📦 Portfolio summaryINDIE studio
2apps·$585/mocombined
Lead-app heavy — top app contributes 64%
About this analysis
Why high confidence: 4,103,107 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does YouCam Makeup make per month?▴
Based on our ML-calibrated revenue forecast, YouCam Makeup earns approximately $7.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like YouCam Makeup?▴
Browse the full Photography category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes YouCam Makeup?▴
YouCam Makeup is published by Perfect Mobile Corp. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is YouCam Makeup's BU Score?▴
YouCam Makeup has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.