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80
BU Score
Excellent

Personnalité: banco e cartão

4.8 ✍️ Editor
✍️ BU Analytics Review

Personnalité: banco e cartão is an Android app from Itaú Unibanco S. A. in the Finance category, currently rated 4.8★ across 239,912 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 80Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (239,912 ratings)METRIC
+$12,000
Excellent rating (4.8★)METRIC
+$2,200
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v7.136.4🔄 updated 1w ago📂 Finance💰 Free

📝 About this app

A new year opens up new possibilities. With Itaú Personnalité, you enjoy exclusive experiences and benefits that accompany every decision in your financial journey and your lifestyle.

You can now view and download your Income Statement through the Itaú Personnalité app and file your income tax return. Access your account through the app, view and download the document through Itaú Personnalité, and file your income tax return.

More than a bank: a personalized investment experience

At Itaú Personnalité bank, you'll find exclusive solutions in investments, credit, digital accounts, cards, payments, and much more — all with specialized advice to support you in every financial decision.

◉ Invest intelligently, with expert support
Want to invest better? Count on a complete platform and our investment advisory services to choose the best products for your profile:
- Treasury Direct, CDB, LCI, LCA
- Investment funds in fixed income, variable income, multi-market and currency
- REITs (Real Estate Investment Trusts), Stocks, ETFs, COEs
- Private Pension Plans
- Savings Account
- International investments with dollar exposure, via Avenue account

◉ Mastercard® Black Card: high-level benefits
Your black card can have zero annual fees with investments starting at R$50,000, monthly spending of R$10,000 or level 2 in My Advantages:

- 3 points per dollar on international purchases, 2 points per dollar on domestic purchases
- Points that do not expire, exchange for products, cashback and experiences
- Mastercard Black™ benefits such as Concierge, Insurance, Surpreenda and more

◉ Use the virtual card for secure one-time purchases
- Open your account and control everything in the app: the account is 100% digital and with no fees for the first year. Manage everything directly from the app:
- Unlimited and free PIX payments, bill payments, transfers, and receipts
- Credit card statement tracking
- Integration with digital wallet for contactless payments
- Access to your manager via WhatsApp for questions about investments, loans, cards, and more

◉ Tailor-made credit, loans, and consortiums
Customized solutions for personal loans, fast-release loans, and even mortgage loans. Plan your future with consortium plans for cars or real estate with affordable installments.

◉ More benefits for you
Itaú Shop with discounts, coupons, PIX payments, and cashback

◉ My Advantages Program
Benefits such as a black card with zero annual fee, movie tickets, and gifts.

◉ Currency exchange
You can check exchange rates, make international transfers, buy dollars or euros in cash and pick them up at the nearest branch.

◉ Security is a priority
With your authorization, we block suspicious calls from scammers posing as banks. In addition, all your data, investments, and transactions are protected with anti-fraud technology.

◉ Open your account today and enjoy:

✔️ 12 months with a no-annual-fee card
✔️ Account fee waiver
✔️ 10 days interest-free on overdraft
✔️ Exclusive cashback and points on your credit card

For those who want more than a bank, they want Personnalité! Personalized solutions, complete investment advice, and a relationship built to last.

ITAÚ UNIBANCO S.A. - CNPJ: 60.701.190/0001-04 ITAU UNIBANCO HOLDING S/A - CNPJ: 60.872.504/0001-23 BANCO ITAÚ CONSIGNADO S.A. - CNPJ: 33.885.724/0001-19 PC ALFREDO
EGYDIO DE SOUZA ARANHA, 100 - TORRE OLAVO SETUBAL - CEP: 04344-902 - São Paulo- SP - Brasil
IUPP S.A. - CNPJ: 42.786.803/0001-63 Av Eng Armando de Arruda Pereira, 774 - Torre Conceição 6° Andar - CEP: 04308-000 - Jabaquara - São Paulo - SP

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Personnalité: banco e cartão
Developer
Itaú Unibanco S. A.
Bundle ID
com.itau.pers
App Store URL
Open in App Store
Category
Finance
Content rating
Not found
Languages
Not found

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$2.5K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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