69
BU Score
Solid
Mary Kay® Interactive Catalog
✍️ bumetric analysis
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Mary Kay® Interactive Catalog is an Android app from Mary Kay, Inc in the Lifestyle category, currently rated 4.4★ across 9,589 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Our BU Score puts it at 69: Solid (established niche player). For a Lifestyle app, that means established niche player.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (9,589 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Good rating (4.4★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v2.1.5🔄 updated 2mo ago📂 Lifestyle💰 Free🚀 Launched 2012 (14y old)
📝 About this app
Catalogs come to life with easy product ordering, videos, shareable wish lists, instant AR makeovers and more! So much more than an electronic catalog, the all-new Mary Kay® Interactive Catalog is truly interactive.
• Order Mary Kay® skin care, color, fragrance and gifts quickly and easily with just a few taps.
• Easily connect with your own Independent Beauty Consultant.
• Browse from the palm of your hand with mobile-optimized pages and videos.
• Watch helpful how-to videos on the page without leaving the app.
• Save your favorite products, and share your wish list.… View full description on the official store →
• Order Mary Kay® skin care, color, fragrance and gifts quickly and easily with just a few taps.
• Easily connect with your own Independent Beauty Consultant.
• Browse from the palm of your hand with mobile-optimized pages and videos.
• Watch helpful how-to videos on the page without leaving the app.
• Save your favorite products, and share your wish list.… View full description on the official store →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mary Kay® Interactive Catalog
- Developer
- Mary Kay, Inc
- Bundle ID
- com.marykay.mkcatalog
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.marykay.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.1K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth9,589 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for Mary Kay® Interactive Catalog: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
📊
BU Investment Matrix
Weak · 44/100below benchmarksRevenue Strength
3.0
Product Quality
7.9
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
4.0
Monetization Maturity
1.0
- 💰 Revenue: Modest ($1K/mo, trajectory unclear).
- ⭐ Quality: 4.37★ across 9,589 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $19K-$34K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
🧪
Tech & Domain Intel — marykay.com
- Mail provider
- Microsoft 365
- Tech stack
- Microsoft 365 · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).