Mary Kay® Skin Analyzer
60
Quality Score
Solid
✍️ Bumetric analysis
“
Mary Kay® Skin Analyzer is an Android app from Mary Kay, Inc in the Beauty category, currently rated 4.5★ across 1,069 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 60: Solid (established niche player). For a Beauty app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
1 snapshots on record
Rating
4.5
Reviews
1,069 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
1
since May 2026
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 🌐 Cross-platform reach (iOS + Android) | +$27K |
| ⚙ 7.8y maintenance × ~1-person team | +$46K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 19× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 7.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
110K
Lifetime downloads (US-equivalent)
Monthly active
10K
Daily active
2.1K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Beauty engagement | ~150 installs / rating |
| 📅 7.8y of rating accumulation | -30% |
| 🔁 Beauty D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Beauty |
| 📦 Compact Android bundle | → Native Kotlin |
💀 Maintenance status
Likely abandoned
72%
Last shipped 2025-10-20 · 378 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 1y 0mo since last update | Likely deprioritized |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 43/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.4
Product Quality
8.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.5
Market Position
0.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.52★ across 1,069 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 374d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (374d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.5★)METRIC | +$2,200 | |
| Low install base (1,069 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mary Kay® Skin Analyzer
- Developer
- Mary Kay, Inc
- Bundle ID
- com.marykay.skinsight.android.flavorProd
- App Store URL
- Open in App Store
- Category
- Beauty
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.marykay.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
NEW! Now available for customers to use in conjunction with their Mary Kay Independent Beauty Consultant. Thanks for supporting a small business!
Mary Kay® Skin Analyzer is a tool that brings skin care and technology together at your fingertips.
With one scan, Skin Analyzer will highlight subtle signs of aging that can be easy to miss.
By detecting wrinkles, uneven skin tone and texture, Skin Analyzer will offer product recommendations for each customer.
Of course, nothing can replace the extensive product knowledge of a Mary Kay® Independent Beauty Consultant.… View full description on the official store →
Mary Kay® Skin Analyzer is a tool that brings skin care and technology together at your fingertips.
With one scan, Skin Analyzer will highlight subtle signs of aging that can be easy to miss.
By detecting wrinkles, uneven skin tone and texture, Skin Analyzer will offer product recommendations for each customer.
Of course, nothing can replace the extensive product knowledge of a Mary Kay® Independent Beauty Consultant.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v1.5🔄 updated 1y ago📂 Beauty💰 Free🚀 Launched 2019 (7y old)
🧪
Tech & Domain Intel — marykay.com
- Mail provider
- Microsoft 365
- Tech stack
- Microsoft 365 · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mary Kay® Skin Analyzer: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Mary Kay, Inc
View all →📦 Portfolio summaryINDIE studio
5apps·$11K/mocombined
✓ Diversified — top app contributes 43%; risk spread across portfolio
About this analysis
Why medium confidence: 1,069 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Mary Kay® Skin Analyzer make per month?▴
Based on our ML-calibrated revenue forecast, Mary Kay® Skin Analyzer earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Mary Kay® Skin Analyzer profitable?▴
With estimated build cost $125K and monthly revenue $5.0K, Mary Kay® Skin Analyzer looks break-even-grade — payback period sits around 2.1 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Mary Kay® Skin Analyzer have?▴
Estimated audience: ~110K lifetime downloads, ~10K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Mary Kay® Skin Analyzer?▴
Browse the full Beauty category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Mary Kay® Skin Analyzer built with?▴
Our heuristic places Mary Kay® Skin Analyzer on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Mary Kay® Skin Analyzer still actively maintained?▴
Maintenance status: Likely abandoned (72% abandonment risk). Last shipped version was 1+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Mary Kay® Skin Analyzer sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Mary Kay® Skin Analyzer last updated?▴
Mary Kay® Skin Analyzer last shipped a new version on 2025-10-20 — more than 1 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Mary Kay® Skin Analyzer?▴
Mary Kay® Skin Analyzer is published by Mary Kay, Inc on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mary Kay® Skin Analyzer's BU Score?▴
Mary Kay® Skin Analyzer has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.