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65
BU Score
Solid

Moshi Kids: Sleep, Relax, Play

4.6 ✍️ Editor
✍️ bumetric analysis

Moshi Kids: Sleep, Relax, Play is an Android app from Mind Candy Ltd in the Parenting category, currently rated 4.6★ across 7,086 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 65: Solid (established niche player). For a Parenting app, that means established niche player.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Excellent rating (4.6★)METRIC
+$2,200
Low install base (7,086 ratings)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v10.12.0🔄 updated 1mo ago📂 Parenting💰 Free

📝 About this app

An award-winning app scientifically proven to enhance sleep* and engage kids with healthy digital play. Featuring 100s of hours of bedtime stories, educational activities, coloring games, sleep sounds, white noise & more!

Why Moshi?
-Created by a BAFTA award-winning team, our content is safe, calming and expert-recommended for children, with endorsements from childcare and sleep experts
- We’re 100% ad-free & Kid-Safe, trusted by parents, physicians & experts around the world as a space for children to play, listen, learn or relax day or night
- Features daily content recommendations tailored to your child's age and interests
- Enjoy special guest narrations by Goldie Hawn and Patrick Stewart

Sleep
- 100s of hours of sleep content tailored for kids aged 0-12, with Bedtime Stories, White Noise, Sleep Sounds, Lullabies & Music
- Recommended by sleep experts & physicians
- Clinically proven to help children fall asleep 28 minutes faster, sleep 22 minutes longer and experience 50% fewer night wakings*
- 97% of parents surveyed agree that Moshi helps their kids fall asleep faster than usual, & 95% said using the app makes bedtime less stressful**

Relax:
- Over 50 guided meditations and breathing exercises teach kids how to manage stress and emotions through proven techniques
- Helps kids regulate their minds and bodies through audio content that teaches breathing exercises and grounding techniques like body scanning, tapping and guided imagery
- 100s of Stories that help children relax, stay engaged, reduce anxiety, and manage negative thoughts
- Tames tantrums and supports emotional regulation through audio-based storytelling which helps kids improve focus & concentration, gain confidence and manage their emotions

Play
- More than 100 interactive, character-led activities help children learn and express creativity in a safe, fun environment
- Coloring: Color in your favourite Moshlings, promoting creativity, self-expression and joy through art
- Puzzles: Put the missing puzzle pieces together to complete the Moshling picture. Improves short-term memory, logical reasoning & spatial awareness
- Memory activities: Remember, find & match pairs of cute Moshlings to help sharpen memory, focus, concentration and critical thinking skills
- Matching: Match colors, objects and emotions to learn identification of patterns, similarities & differences
- Hide & Seek: Search & discover the Moshlings hidden in the picture, developing visual perception & object recognition

Awards
- National Parenting Product Awards Winner
- BAFTA Children’s Award
- Tech for good impact awards
- Loved By Parents Awards: Best Family App

Subscriptions
Subscriptions automatically renew unless cancelled at least 24 hours before the current period ends. Your account will be charged 24 hours prior to the end of the current period. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication. If you’ve previously had a free trial, payment will be taken immediately. To manage your subscription & auto-renew settings, go to your Account Settings after purchase.

Cancel anytime in settings at least one day before the end of the subscription period for cancellation to take effect at the end of the current subscription period. Deleting the app won't cancel your subscription.

Terms & Conditions: https://www.moshikids.com/terms-conditions/
Privacy Policy: https://www.moshikids.com/privacy-policy/
Get in touch: support@moshikids.com

Follow @playmoshikids on IG, Twitter, TikTok, Facebook, or visit www.moshikids.com

*Experiment conducted by researchers at NYU Grossman School of Medicine in August, 2020. Study included 30 children over 10 days.
**Poll of 600 users, Apr 2019

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Moshi Kids: Sleep, Relax, Play
Developer
Mind Candy Ltd
Bundle ID
com.mindcandy.sleepstories
App Store URL
Open in App Store
Category
Parenting
Content rating
Not found
Languages
Not found

Company

Website
Not found
Tagline
Not found
Description
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Founded
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HQ / Address
Not found
Employees
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Logo
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Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
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AI annual estimate
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ML model estimate / mo
$996/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Name
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X / Twitter
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LinkedIn
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GitHub
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X followers
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Public statements
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Funding

Total raised
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Last round
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Investors
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Crunchbase
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AngelList
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Press & Links

Articles found
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Listed on
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Blog
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Press / News
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Contacts & Socials

Socials
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Email
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Phone
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Contact page
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About page
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Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

More by Mind Candy Ltd

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Full revenue analysis
Read the article-style breakdown for Moshi Kids: Sleep, Relax, Play: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →