
71
BU Score
Strong
Moshi Kids: Sleep, Relax, Play
✍️ BU Analytics Review
“
Moshi Kids: Sleep, Relax, Play is an iOS app from Mind Candy Ltd in the Food & Drink category, currently rated 4.7★ across 68,847 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 71 — Strong (healthy traction). For a Food & Drink app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (68,847 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 94 MB🔞 4+📱 iOS 12.0+🔖 v10.12.0🔄 updated 1mo ago🌐 EN📂 Food & Drink💰 Free🚀 Launched 2017 (8y old)
📝 About this app
The award-winning app for kids full of 1000s of hours of bedtime stories, sleep sounds, music & white noise. With lovingly crafted original audio content for Kids set in the BAFTA-award winning world of Moshi Monsters. Designed by experts and scientifically proven to help kids sleep faster*, stay asleep for longer and reduce night wake-ups.
Why Moshi?
- We’re committed to creating safe, calming digital experiences for kids
- Our content is created by a BAFTA award-winning creative team & recommended by child-care & sleep experts
- We’re 100% ad-free & Kid-Safe, trusted by parents, physicians & experts around the world as a space for children to play, listen, learn or relax day or night
- Our app includes daily content recommendations tailored to your child's age & interests
- Featuring special guest stories & meditations narrated by Goldie Hawn and Patrick Stewart
SLEEP
- 100s of hours of sleep content tailored for kids aged 0-12, with Bedtime Stories, White Noise, Sleep Sounds, Lullabies & Music
- Recommended by sleep experts & physicians
- Proven to improve bedtime: studies at New York University demonstrated that Moshi helps kids fall asleep 28 min earlier, stay asleep 22 min longer & experience 50% less night wakings*
- 97% of parents surveyed agree that Moshi helps their kids fall asleep faster than usual, & 95% said using the app makes bedtime less stressful**
RELAX:
- 100s of guided meditations & breathing exercises designed for kids to turn moments of stress into moments of calm using science-based relaxation techniques
- Helps kids regulate their minds and bodies through audio content that teaches breathing exercises and grounding techniques like body scanning, tapping and guided imagery
- 100s of Stories that help children relax, stay engaged, reduce anxiety, and manage negative thoughts
- Tames tantrums & supports emotional regulation through audio-based storytelling which helps kids improve focus & concentration, gain confidence and manage their emotions
AWARDS
- National Parenting Product Awards Winner
- BAFTA Children’s Award
- Tech for good impact awards
- Loved By Parents Awards: Best Family App
SUBSCRIPTIONS
Subs renew automatically unless auto-renew is turned off 24 hrs before the end of the current period. Your iTunes account will be charged 24 hours prior to the end of the current period. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication. If you’ve previously had a free trial, payment will be taken immediately. To manage your subscription & auto-renew settings, go to your icloud Account Settings after purchase.
Cancel anytime in settings at least one day before the end of the subscription period for cancellation to take effect at the end of the current subscription period. Deleting the app won't cancel your subscription.
Terms & Conditions: https://www.moshikids.com/terms-conditions/
Privacy Policy: https://www.moshikids.com/privacy-policy/
Get in touch: support@moshikids.com
Follow @playmoshikids on IG, Twitter, TikTok, Facebook
*Experiment conducted by researchers at NYU Grossman School of Medicine in Aug 2020. Study used 30 children over 10 days.
**Poll of 600 users, Apr 2019
Why Moshi?
- We’re committed to creating safe, calming digital experiences for kids
- Our content is created by a BAFTA award-winning creative team & recommended by child-care & sleep experts
- We’re 100% ad-free & Kid-Safe, trusted by parents, physicians & experts around the world as a space for children to play, listen, learn or relax day or night
- Our app includes daily content recommendations tailored to your child's age & interests
- Featuring special guest stories & meditations narrated by Goldie Hawn and Patrick Stewart
SLEEP
- 100s of hours of sleep content tailored for kids aged 0-12, with Bedtime Stories, White Noise, Sleep Sounds, Lullabies & Music
- Recommended by sleep experts & physicians
- Proven to improve bedtime: studies at New York University demonstrated that Moshi helps kids fall asleep 28 min earlier, stay asleep 22 min longer & experience 50% less night wakings*
- 97% of parents surveyed agree that Moshi helps their kids fall asleep faster than usual, & 95% said using the app makes bedtime less stressful**
RELAX:
- 100s of guided meditations & breathing exercises designed for kids to turn moments of stress into moments of calm using science-based relaxation techniques
- Helps kids regulate their minds and bodies through audio content that teaches breathing exercises and grounding techniques like body scanning, tapping and guided imagery
- 100s of Stories that help children relax, stay engaged, reduce anxiety, and manage negative thoughts
- Tames tantrums & supports emotional regulation through audio-based storytelling which helps kids improve focus & concentration, gain confidence and manage their emotions
AWARDS
- National Parenting Product Awards Winner
- BAFTA Children’s Award
- Tech for good impact awards
- Loved By Parents Awards: Best Family App
SUBSCRIPTIONS
Subs renew automatically unless auto-renew is turned off 24 hrs before the end of the current period. Your iTunes account will be charged 24 hours prior to the end of the current period. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication. If you’ve previously had a free trial, payment will be taken immediately. To manage your subscription & auto-renew settings, go to your icloud Account Settings after purchase.
Cancel anytime in settings at least one day before the end of the subscription period for cancellation to take effect at the end of the current subscription period. Deleting the app won't cancel your subscription.
Terms & Conditions: https://www.moshikids.com/terms-conditions/
Privacy Policy: https://www.moshikids.com/privacy-policy/
Get in touch: support@moshikids.com
Follow @playmoshikids on IG, Twitter, TikTok, Facebook
*Experiment conducted by researchers at NYU Grossman School of Medicine in Aug 2020. Study used 30 children over 10 days.
**Poll of 600 users, Apr 2019
🆕 What's New · v10.12.0
In this version, our team of Moshlings have been hard at work improving the experience of the Moshi Kids app!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Moshi Kids: Sleep, Relax, Play
- Developer
- Mind Candy Ltd
- Bundle ID
- com.mindcandy.sleepstories
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- The award-winning app for kids.
- Description
- Moshi, the award-winning app designed for kids, offers a rich library of bedtime stories, educational games, and soothing sounds. Explore over 400 audio stories and 75+ activities that promote sleep, learning, and emotional well-being. Trusted by teachers to enhance focus and engagement.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.8K/mo
- Top-grossing rank
- 🇬🇧#31 /100 🇦🇺#47 /100 🇺🇸#72 /100 🇨🇦#74 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/playmoshikids
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.moshikids.com/articles-groups/
- Press / News
- Not found
Contacts & Socials
⭐Recent App Store Reviews49 latest · avg 4.61★ · 83.7% 5★ · 4.1% 1★
5★41 (84%)
4★2 (4%)
3★3 (6%)
2★1 (2%)
1★2 (4%)
+57 ratings/week
Praise: love ×19 best ×10 great ×7 recommend ×5 amazing ×3Complaints: subscription ×4
Top positive
★★★★★ I can’t sleep without it
This app is very interesting and very helpful for my sleep so many choices…
★★★★★ Love
I love it helps me sleep love a kid…
Top negative
★☆☆☆☆ Please add minecraft please please please
Please add minecraft please please please…
★☆☆☆☆ Ripoff
A huge ripoff. You start out like it’s a free app. Then it says: 49 dollars a month! RIPOFF…
📈Ratings growth68,847 ratings+50% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank4 countries
🇬🇧GB#31 /100
🇦🇺AU#47 /100
🇺🇸US#72 /100
🇨🇦CA#74 /100
📊Category Rank Trajectory#31 now · best #29 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More Food & Drink
DoorDash: Food, Grocery, More
★ 4.8 · 21,691,269 reviews
Uber Eats: Essen, Lieferdienst
★ 4.8 · 10,346,813 reviews
McDonald's
★ 4.8 · 7,675,129 reviews
Kindle
★ 4.9 · 5,609,451 reviews
Audible: Audiobooks & Podcasts
★ 4.8 · 5,507,414 reviews
Libby, die Bibliotheks-App
★ 4.7 · 4,126,898 reviews
Chick-fil-A
★ 4.9 · 3,909,638 reviews
Hoopla Digital
★ 4.8 · 1,341,327 reviews
Browse BU Analytics
📚 All 55,000+ Books
🜍 Alchemy & Hermeticism
🔮 Magic & Ritual
🌙 Witchcraft & Paganism
⭐ Astrology & Cosmology
🃏 Divination & Tarot
📜 Food & Drink
✡️ Kabbalah & Jewish Mysticism
🕉️ Mysticism & Contemplation
🕊️ Theosophy & Anthroposophy
🏛️ Freemasonry & Secret Societies
👻 Spiritualism & Afterlife
📖 Sacred Texts & Gnosticism
👁️ Supernatural & Occult Fiction
🧘 Spiritual Development
📚 Esoteric History & Biography
Info
About BU Analytics 



