Moshi Kids: Sleep, Relax, Play
81
Quality Score
Excellent
Moshi Kids: Sleep, Relax, Play
High confidence
✍️ bumetric analysis
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Moshi Kids: Sleep, Relax, Play is an iOS app from Mind Candy Ltd in the Food & Drink category, currently rated 4.7★ across 68,859 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 81: Excellent (strong product-market fit). For a Food & Drink app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.2M
per month
→
12-mo forecast
$2.3M – $3.6M
per month
→
24-mo forecast
$2.8M – $5.2M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$996/mo · 7K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (94 MB) | +$17K |
| ⚙ Food & Drink complexity ×1.10 | +$6K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $600K · 17× MRR multiple
💸
~6.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
6.8M
Lifetime downloads (US-equivalent)
Monthly active
955K
Daily active
190K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Food & Drink engagement | ~100 installs / rating |
| 🔁 Food & Drink D30 retention | 14% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.2M – $2.9M
12 months
$2.3M – $3.6M
24 months
$2.8M – $5.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
9.5
Revenue Strength
6.3
Monetization Maturity
1.0
Defensibility
5.6
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $880K - $4840K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 68,859 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $39.6M-$70.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (68,859 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.12.0
In this version, our team of Moshlings have been hard at work improving the experience of the Moshi Kids app!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Moshi Kids: Sleep, Relax, Play
- Developer
- Mind Candy Ltd
- Bundle ID
- com.mindcandy.sleepstories
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.moshikids.com
- Tagline
- The award-winning app for kids.
- Description
- Moshi, the award-winning app designed for kids, offers a rich library of bedtime stories, educational games, and soothing sounds. Explore over 400 audio stories and 75+ activities that promote sleep, learning, and emotional well-being. Trusted by teachers to enhance focus and engagement.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.8K/mo
- Top-grossing rank
- 🇦🇺#32 /100 🇬🇧#41 /100 🇺🇸#64 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/playmoshikids · instagram instagram.com/playmoshikids · tiktok tiktok.com/@playmoshikids · twitter twitter.com/playmoshikids · youtube youtube.com/channel/UCkNtx91j9IKnMTpQ…
- Not found
- Phone
- Not found
- Contact page
- moshikids.com/contact
- About page
- Not found
📈Ratings growth68,859 ratings+53% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank3 countries
🇦🇺AU#32 /100
🇬🇧GB#41 /100
🇺🇸US#64 /100
📊Category Rank Trajectory#32 now · best #30 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The award-winning app for kids full of 1000s of hours of bedtime stories, sleep sounds, music & white noise. With lovingly crafted original audio content for Kids set in the BAFTA-award winning world of Moshi Monsters. Designed by experts and scientifically proven to help kids sleep faster*, stay asleep for longer and reduce night wake-ups.
Why Moshi?
- We’re committed to creating safe, calming digital experiences for kids
- Our content is created by a BAFTA award-winning creative team & recommended by child-care & sleep experts… View full description on the official store →
Why Moshi?
- We’re committed to creating safe, calming digital experiences for kids
- Our content is created by a BAFTA award-winning creative team & recommended by child-care & sleep experts… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 94 MB🔞 4+📱 iOS 12.0+🔖 v10.12.0🔄 updated 0d ago🌐 EN📂 Food & Drink💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 4.39 → 4.70 (improved 0.31★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-05
⭐
Rating ↓ 4.50 → 4.00 (dropped 0.50★)
2022-05
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2022-05
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — moshikids.com
- Mail provider
- Google Workspace
- Tech stack
- Meta (Facebook) Ads · Google Workspace · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.65486★ | 12,114 | 4.65486★ this version |
| 🇧🇷 BR | 4.59999★ | 45 | 4.59999★ this version |
| 🇨🇦 CA | 4.65169★ | 7,456 | 4.65169★ this version |
| 🇩🇪 DE | 4.59999★ | 95 | 4.59999★ this version |
| 🇫🇷 FR | 4.38★ | 50 | 4.38★ this version |
| 🇬🇧 GB | 4.67101★ | 19,329 | 4.67101★ this version |
| 🇮🇳 IN | 4.57426★ | 303 | 4.57426★ this version |
| 🇯🇵 JP | 4.55556★ | 18 | 4.55556★ this version |
| 🇺🇸 US | 4.73023★ | 69,058 | 4.73023★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Moshi Kids: Sleep, Relax, Play: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Mind Candy Ltd
View all →📦 Portfolio summaryINDIE studio
3apps·$1K/mocombined
Lead-app heavy — top app contributes 65%
About this analysis
Why high confidence: 68,859 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Moshi Kids make per month?▴
Based on our ML-calibrated revenue forecast, Moshi Kids earns approximately $28K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Moshi Kids?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Moshi Kids?▴
Moshi Kids is published by Mind Candy Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Moshi Kids's BU Score?▴
Moshi Kids has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.