How much does Netflix make per month?

Based on our ML-calibrated revenue forecast, Netflix earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Netflix?

Browse the full Entertainment category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Netflix is published by Netflix, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Netflix's BU Score?

Netflix has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Netflix

Quality Score

Excellent

Netflix

Name: Netflix — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Netflix revenue, Netflix app analytics, mobile app revenue estimate, Entertainment revenue, Android app revenue

High confidence

3.9 ✍️ Editor

✍️ bumetric analysis

“

This app dominates the subscription video-on-demand (SVOD) niche, directly competing with services like Disney+, Hulu, and Max for consumer entertainment spend. Its substantial rating count, exceeding eleven million, combined with a strong average rating, signals immense traction and market saturation. This isn't a growth-stage app; it’s a mature, established player with a massive, loyal user base. While listed as "free" for download, the core monetization strategy for entertainment apps in this category is almost exclusively subscription-based. Founders should note that a significant portion of revenue in this space is driven by tiered plans offering higher quality streams or ad-free experiences, rather than one-time purchases or in-app ads, which are generally avoided to maintain a premium user experience.

BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$3.0M

per month

→

12-mo forecast

$3.2M – $4.9M

per month

→

24-mo forecast

$3.8M – $7.1M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🍎Also on iOS

Netflix

$315/mo · 6.8M ratings · 4.8★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$100K

↳ What it cost to build · not monthly revenue

Likely range $75K – $135K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~10 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Entertainment complexity ×1.30	+$15K
🌐 Cross-platform reach (iOS + Android)	+$36K

Total estimate $100K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$150K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $200K · 14× MRR multiple

💸 ~1.5× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating 3.5-4.0 (mixed)	-8%
🏷 Entertainment category multiple	-5%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 14× MRR

👥 Estimated audience size

2272.5M

Lifetime downloads (US-equivalent)

Monthly active

272.5M

Daily active

109.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Entertainment engagement	~150 installs / rating
🔁 Entertainment D30 retention	12%
📍 DAU / MAU stickiness	0.40

DAU / MAU 40% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$3.0M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$3.0M – $4.0M

12 months

$3.2M – $4.9M

24 months

$3.8M – $7.1M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 56/100BIG TIERcompetitive but cautious

Revenue Strength

6.5

Product Quality

7.8

Market Position

0.0

Growth Velocity

5.0

Defensibility

7.5

Operational Safety

10.0

Founder Strength

7.0

Monetization Maturity

1.0

💰 Revenue: Healthy — $1.2M - $6.6M/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 3.88★ across 15,150,537 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $54.0M-$96.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (15,150,537 ratings)METRIC		+$12,000
Mature app (15y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Netflix
Developer: Netflix, Inc.
Bundle ID: com.netflix.mediaclient
App Store URL: Open in App Store
Category: Entertainment
Content rating: Not found
Languages: Not found

Company

Website: www.netflix.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $10.2K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth15,150,537 ratings+41% lifetimeShow 3-year history estimate ▾

Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Looking for the most talked about TV shows and movies from around the world? They're all on Netflix.

Discover award-winning series, movies, live events, podcasts, and games on the go - all in the mobile app. Now, you'll never miss a moment from the world of Netflix while you travel, commute, or just take a break.

What you'll love about Netflix: 

- Smooth navigation with bottom shortcuts to quickly browse or jump back into your favorites. 

- A new way to discover what's next, including an upcoming clips feed.… View full description on the official store →

App Specs

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Netflix: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →