77
Quality Score
Strong
Earn to Die Lite
High confidence
✍️ bumetric analysis
“
Earn to Die Lite is an Android app from Not Doppler in the Racing category, currently rated 4.3★ across 607,043 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Racing app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~3.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Racing complexity ×2.10 | +$55K |
| 🌐Cross-platform reach (iOS + Android) | +$58K |
Total estimate$165K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $40K – $75K · 13× MRR multiple
💸~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 🏷Racing category multiple | -15% |
| ⭐Mature user base (100K+ ratings) | +5% |
Final multiple13× MRR
👥 Estimated audience size
103.0M
Lifetime downloads (US-equivalent)
Monthly active
8.2M
Daily active
2.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Racing engagement | ~170 installs / rating |
| 🔁Racing D30 retention | 8% |
| 📍DAU / MAU stickiness | 0.25 |
DAU / MAU25% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷Category context | Racing |
| 📦Tiny game bundle | → Native 2D engine |
💀 Maintenance status
At risk
50%
Last shipped 2025-08-15 · 282 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅9 months since last update | Concerning gap |
VerdictAt risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
7.2
Product Quality
8.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.0
Market Position
0.0
Operational Safety
9.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.29★ across 607,043 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 277d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($51K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (607,043 ratings)METRIC | +$12,000 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v1.0.40🔄 updated 9mo ago📂 Racing💰 Free
📝 About this app
Drive your way through a zombie apocalypse!
Give Earn to Die a test drive today, and see why the hit online game series that enjoyed OVER 200 MILLION PLAYS is bigger and better for your mobile and tablet.
THE BEST OF THE ACTION, DRIVING AND UPGRADE GENRES
You're stranded in a desert surrounded by zombies. With only a run-down car and a small amount of cash at your disposal, your mission soon becomes clear – to drive through hordes of zombies in order to escape... alive!… View full description on the official store →
Give Earn to Die a test drive today, and see why the hit online game series that enjoyed OVER 200 MILLION PLAYS is bigger and better for your mobile and tablet.
THE BEST OF THE ACTION, DRIVING AND UPGRADE GENRES
You're stranded in a desert surrounded by zombies. With only a run-down car and a small amount of cash at your disposal, your mission soon becomes clear – to drive through hordes of zombies in order to escape... alive!… View full description on the official store →
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Earn to Die Lite
- Developer
- Not Doppler
- Bundle ID
- com.notdoppler.earntodielite
- App Store URL
- Open in App Store
- Category
- Racing
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by Not Doppler
View all →📦 Portfolio summaryINDIE studio
6apps·$51K/mocombined
Lead-app heavy — top app contributes 65%
Full revenue analysis
Read the article-style breakdown for Earn to Die Lite: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 607,043 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Earn to Die Lite make per month?▴
Based on our ML-calibrated revenue forecast, Earn to Die Lite earns approximately $4.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Earn to Die Lite profitable?▴
With estimated build cost $165K and monthly revenue $4.0K, Earn to Die Lite looks slow ROI — payback period is around 3.5 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Earn to Die Lite have?▴
Estimated audience: ~103.0M lifetime downloads, ~8.2M monthly active users, and ~2.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Earn to Die Lite?▴
Browse the full Racing category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Earn to Die Lite built with?▴
Our heuristic places Earn to Die Lite on the Native Android (Kotlin) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Earn to Die Lite still actively maintained?▴
Maintenance status: At risk (50% abandonment risk). Last shipped version was 9 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Earn to Die Lite sell for?▴
Estimated acquisition value: $50K (marketplace range $40K – $75K). Calculated as 13× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Earn to Die Lite last updated?▴
Earn to Die Lite last shipped a new version on 2025-08-15 — 9 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Earn to Die Lite?▴
Earn to Die Lite is published by Not Doppler on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Earn to Die Lite's BU Score?▴
Earn to Die Lite has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.