How much does Pinterest make per month?

Based on our ML-calibrated revenue forecast, Pinterest earns approximately $9.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Pinterest?

Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Pinterest is published by Pinterest on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Pinterest's BU Score?

Pinterest has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Pinterest: ~$9.3K/mo — Revenue Analytics

Name: Pinterest — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Pinterest revenue, Pinterest app analytics, mobile app revenue estimate, Lifestyle revenue, Android app revenue

Quality Score

Excellent

High confidence

4.3 ✍️ Editor

✍️ bumetric analysis

“

Pinterest targets visual discovery and inspiration, sitting squarely in the lifestyle category. Its direct competitors include platforms like Instagram and TikTok for visual content sharing, and even Google Images or specialized recipe/DIY sites for specific search use cases. The high rating from millions of users signals strong user satisfaction and engagement, indicating this app is well past its initial growth phase and firmly established as a market leader. While free to download, its massive user base and engagement suggest a mature platform with significant ad revenue potential, likely driven by promoted pins and brand partnerships. For lifestyle apps in this segment, the monetization typically leans heavily on advertising, with a smaller portion from affiliate marketing or premium features for creators, rather than direct IAP for core functionality.

BU Score 83 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$1.0M

per month

→

12-mo forecast

$1.1M – $1.6M

per month

→

24-mo forecast

$1.3M – $2.4M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🍎Also on iOS

$172/mo · 5.7M ratings · 4.8★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$95K

↳ What it cost to build · not monthly revenue

Likely range $70K – $130K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~10 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Lifestyle complexity ×1.05	+$2K
🌐 Cross-platform reach (iOS + Android)	+$34K

Total estimate $95K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$275K

↳ What it would sell for · not monthly revenue

Marketplace range $200K – $375K · 30× MRR multiple

💸 ~2.9× return on build cost

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 30× MRR

👥 Estimated audience size

1264.5M

Lifetime downloads (US-equivalent)

Monthly active

164.0M

Daily active

32.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Lifestyle engagement	~110 installs / rating
🔁 Lifestyle D30 retention	13%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$1.0M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$985K – $1.3M

12 months

$1.1M – $1.6M

24 months

$1.3M – $2.4M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 58/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

5.0

Product Quality

8.6

Revenue Strength

6.0

Monetization Maturity

5.0

Defensibility

7.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $400K - $2200K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.3★ across 11,499,040 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $18.0M-$32.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (11,499,040 ratings)METRIC		+$12,000
Mature app (13y old)METRIC		+$1,500
Good rating (4.3★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Pinterest
Developer: Pinterest
Bundle ID: com.pinterest
App Store URL: Open in App Store
Category: Lifestyle
Content rating: Not found
Languages: Not found

Company

Website: help.pinterest.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $9.3K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $5.88 - $329.41 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth11,499,040 ratings+15% lifetimeShow 3-year history estimate ▾

Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Pinterest is a place of endless possibilities. You can:

- Discover everyday inspiration

- Shop styles you love

- Try and learn something new

Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips  👠 and easy recipes 🍜 to DIY projects 🛠️ and fresh ways to redo your space. Creating the life you love?

It's Possible.

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 vVaries with device🔄 updated 0d ago📂 Lifestyle💰 Free📺 Ad-supported💎 IAP $5.88 - $329.41 per item

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Pinterest: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →