How much does Pinterest make per month?

Based on our ML-calibrated revenue forecast, Pinterest earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Pinterest profitable?

With estimated build cost $170K and monthly revenue $600K, Pinterest looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Pinterest have?

Estimated audience: ~814.5M lifetime downloads, ~32.5M monthly active users, and ~6.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Pinterest?

Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Pinterest built with?

Our heuristic places Pinterest on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is Pinterest still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 8 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Pinterest sell for?

Estimated acquisition value: $12.0M (marketplace range $9.0M – $15.5M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Pinterest last updated?

Pinterest last shipped a new version on 2026-11-04 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Pinterest is published by Pinterest, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Pinterest's BU Score?

Pinterest has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Pinterest Revenue Estimate: ~$600K/mo

Name: Pinterest — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Pinterest revenue, Pinterest app analytics, mobile app revenue estimate, Utilities revenue, iOS app revenue

Quality Score

Excellent

by Pinterest, Inc.

High confidence

4.8 App Store rating

✍️ Bumetric analysis

“

Pinterest occupies a unique niche as a visual discovery engine for inspiration and product curation, competing directly with platforms like Instagram (for visual content) and Google Images (for search), but with a distinct focus on actionable ideas and shopping. The app's substantial rating, backed by millions of user reviews, combined with its consistent monthly revenue, signals robust traction and a mature growth stage. This isn't a new entrant; it's a well-established platform with a loyal user base. For lifestyle apps in this category, a common monetization observation is the strong potential for affiliate marketing and direct product sales integration within the free model. Users are already in a discovery mindset, making them highly receptive to curated product recommendations, often leading to a higher conversion rate for in-app purchases or external e-commerce links compared to other categories.

BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$600K

per month

→

12-mo forecast

$635K – $978K

per month

→

24-mo forecast

$759K – $1410K

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

7 snapshots on record

idle

Rating

4.8

Reviews

5,818,756 reviews

Forecast Revenue / mo

$600K

Snapshots tracked

since Apr 2026

🤖Also on Android

$218/mo · 11.7M ratings · 4.2★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$170K

↳ What it cost to build · not monthly revenue

Likely range $130K – $230K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (435 MB)	+$40K
⚙ Utilities complexity ×0.85	$-13575
⚙ 15.5y maintenance × ~1-person team	+$93K

Total estimate $170K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$12.0M

↳ What it would sell for · not monthly revenue

Marketplace range $9.0M – $15.5M · 20× MRR multiple

💸 ~71× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 15.5y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Utilities category multiple	-10%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 20× MRR

👥 Estimated audience size

814.5M

Lifetime downloads (US-equivalent)

Monthly active

32.5M

Daily active

6.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Utilities engagement	~200 installs / rating
📅 15.5y of rating accumulation	-30%
🔁 Utilities D30 retention	20%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

Medium confidence · 55%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	435 MB
🏷 Category context	Utilities
📦 Large iOS bundle	→ Native Swift / UIKit (pre-2020 era) + assets

💀 Maintenance status

Active

Last shipped 2026-11-04 · 8 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 8 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$600K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$591K – $800K

12 months

$635K – $978K

24 months

$759K – $1.4M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Concerning · 51/100BIG TIERbelow benchmarks

Growth Velocity

5.0

Founder Strength

3.0

Product Quality

9.6

Revenue Strength

5.8

Monetization Maturity

1.0

Defensibility

4.5

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.78★ across 5,818,756 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (5,818,756 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
Mature app (15y old)METRIC		+$1,500
Multilingual (38 languages)METRIC		+$1,500
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v14.43

Every week, we polish up the Pinterest app. This update includes:
- Bug fixes
- Performance improvements

Tell us if you like this latest version at https://help.pinterest.com/contact

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Pinterest
Developer: Pinterest, Inc.
Bundle ID: pinterest
App Store URL: Open in App Store
Category: Utilities
Content rating: 12+
Languages: AF, AR, BN, BG, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KK, KO, KY, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TE, TH, ZH, TR, UK, VI

Company

Website: www.pinterest.com
Tagline: Welcome to Pinterest
Description: Discover recipes, home ideas, style inspiration and other ideas to try.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $600K/mo
Top-grossing rank: 🇩🇪#67 /99 🇺🇸#96 /100
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🌍Top Countries — Grossing Rank2 countries

🇩🇪DE

#67 /99

🇺🇸US

#96 /100

📊Category Rank Trajectory#67 now · best #67 · worst #68

Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart

🚀Update Frequency · Releases per Quarter6 releases tracked

🚀Version Release Timeline6 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Pinterest is a place of endless possibilities. You can:
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new

Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips and easy recipes to DIY projects and fresh ways to redo your space. Creating the life you love? 

It's Possible.

App Specs

🔐 Own this app? Claim & verify MRR →

💾 435 MB🔞 12+📱 iOS 16.0+🔖 v14.43🔄 updated 1w ago🌐 AF, AR, BN, BG, HR +33📂 Utilities💰 Paid🚀 Launched 2011 (15y old)

📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-10

📸

Refreshed store screenshots — 6 of 6 updated

2026-10

🔧

Shipped update — v14.37 → v14.42

→ 30 days after: reviews +31,588 low · multiple changes

2026-09

📸

Refreshed store screenshots — 12 of 13 updated

→ 30 days after: reviews +31,588 medium · co-occurring

2026-09

🔧

Shipped update — v14.32 → v14.37

→ 30 days after: reviews +66,102 low · multiple changes

2026-08

🔧

Shipped update — v14.27 → v14.32

→ 30 days after: reviews +62,930 medium · co-occurring

2026-07

🔧

Shipped update — v14.23 → v14.27

→ 30 days after: revenue −$68/mo · reviews +57,781 high confidence

2026-06

🔧

Shipped update — v14.17.1 → v14.23

→ 30 days after: revenue −$68/mo · reviews +64,355 medium · co-occurring

2026-05

🔧

Shipped update — v? → v14.17.1

→ 30 days after: reviews +97,426 high confidence

2026-04

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +62,436 high confidence

📸

Store Page History

18 SCREENSHOT CHANGES

Every time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.

iPad screenshots

Slot 1
3 ver.

2026-05-12

2026-09-25

Now

2026-10-30

Slot 2
3 ver.

2026-05-12

2026-09-25

Now

2026-10-30

Slot 3
3 ver.

2026-05-12

2026-09-25

Now

2026-10-30

Slot 4
3 ver.

2026-05-12

2026-09-25

Now

2026-10-30

Slot 5
3 ver.

2026-05-12

2026-09-25

Now

2026-10-30

Slot 6
3 ver.

2026-05-12

2026-09-25

Now

2026-10-30

iPhone screenshots

Slot 1
2 ver.

2026-05-12

Now

2026-09-25

Slot 2
2 ver.

2026-05-12

Now

2026-09-25

Slot 3
2 ver.

2026-05-12

Now

2026-09-25

Slot 4
2 ver.

2026-05-12

Now

2026-09-25

Slot 5
2 ver.

2026-05-12

Now

2026-09-25

Slot 6
2 ver.

2026-05-12

Now

2026-09-25

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.70119★	288,140	4.70119★ this version
🇧🇷 BR	4.85529★	1,224,779	4.85529★ this version
🇨🇦 CA	4.69543★	543,996	4.69543★ this version
🇩🇪 DE	4.65607★	502,431	4.65607★ this version
🇫🇷 FR	4.65299★	708,003	4.65299★ this version
🇬🇧 GB	4.7252★	618,224	4.7252★ this version
🇮🇳 IN	4.71786★	743,985	4.71786★ this version
🇯🇵 JP	4.59016★	435,059	4.59016★ this version
🇺🇸 US	4.77637★	5,818,756	4.77637★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Pinterest: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →