How much does Snapchat make per month?

Based on our ML-calibrated revenue forecast, Snapchat earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Snapchat profitable?

With estimated build cost $240K and monthly revenue $700K, Snapchat looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Snapchat have?

Estimated audience: ~2494.0M lifetime downloads, ~178.0M monthly active users, and ~97.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Snapchat?

Browse the full Social category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Snapchat built with?

Our heuristic places Snapchat on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Snapchat still actively maintained?

Maintenance status: Active (15% abandonment risk). Last shipped version was 2 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Snapchat sell for?

Estimated acquisition value: $26.5M (marketplace range $20.0M – $34.5M). Calculated as 38× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Snapchat last updated?

Snapchat last shipped a new version on 2026-07-14 — 2 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Snapchat is published by Snap Inc on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Snapchat's BU Score?

Snapchat has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Snapchat

Quality Score

Transcendent

Snapchat

Name: Snapchat — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Snapchat revenue, Snapchat app analytics, mobile app revenue estimate, Social revenue, Android app revenue

by Snap Inc

High confidence

4.2 Google Play rating

✍️ Bumetric analysis

“

Snapchat carves out a niche in ephemeral social sharing, primarily targeting younger demographics with its disappearing messages and AR filters. Its direct competitors include TikTok and Instagram, both vying for attention in visual-first communication. The substantial volume of ratings, over 26 million, paired with a solid average rating, indicates strong user traction and a mature product. This isn't an early-stage app; it’s a well-established platform with a proven user base. For social apps, a common monetization strategy involves a balanced ad-IAP split, often leveraging in-app purchases for vanity items like custom filters or premium subscriptions that enhance the user experience without disrupting the core free offering. Ad revenue typically scales with user engagement, making retention and active daily users key metrics for this category.

BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

1 snapshots on record

idle

Rating

4.2

Reviews

39,593,373 reviews

Forecast Revenue / mo

$700K

Snapshots tracked

since Jul 2026

🍎Also on iOS

Snapchat

$13.8K/mo · 5.9M ratings · 4.5★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$240K

↳ What it cost to build · not monthly revenue

Likely range $180K – $325K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Social complexity ×1.70	+$41K
🌐 Cross-platform reach (iOS + Android)	+$55K
⚙ 13.9y maintenance × ~1-person team	+$83K

Total estimate $240K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$26.5M

↳ What it would sell for · not monthly revenue

Marketplace range $20.0M – $34.5M · 38× MRR multiple

💸 ~110× return on build cost

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
📅 13.9y proven track record	+20%
🏷 Social category multiple	+5%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 38× MRR

👥 Estimated audience size

2494.0M

Lifetime downloads (US-equivalent)

Monthly active

178.0M

Daily active

97.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Social engagement	~90 installs / rating
📅 13.9y of rating accumulation	-30%
🔁 Social D30 retention	25%
📍 DAU / MAU stickiness	0.55

DAU / MAU 55% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Social
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Active

15%

Last shipped 2026-07-14 · 73 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 73 days since last update

Healthy release cadence

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 55/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

3.1

Product Quality

8.4

Revenue Strength

5.8

Monetization Maturity

5.0

Defensibility

7.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.22★ across 39,593,373 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (39,593,373 ratings)METRIC		+$12,000
Mature app (13y old)METRIC		+$1,500
Good rating (4.2★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Snapchat
Developer: Snap Inc
Bundle ID: com.snapchat.android
App Store URL: Open in App Store
Category: Social
Content rating: Not found
Languages: Not found

Company

Website: www.snapchat.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $700K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.49 - $399.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Snapchat is a fast and fun way to share the moment with your friends and family 👻

SNAP 

• Snapchat opens right to the Camera — just tap to take a photo, or press and hold for video.

• Express yourself with Lenses, Filters, Bitmoji and more! 

• Try out new Lenses daily created by the Snapchat community!

CHAT 

• Stay in touch with friends through live messaging, or share your day with Group Stories.

• Video Chat with up to 16 friends at once — you can even use Lenses and Filters when chatting!

• Express yourself with Friendmojis — exclusive Bitmoji made just for you and a friend.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v14.14.0.43🔄 updated 2mo ago📂 Social💰 Free📺 Ad-supported💎 IAP $0.49 - $399.99 per item🚀 Launched 2012 (13y old)

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Snapchat: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →