How much does X make per month?

Based on our ML-calibrated revenue forecast, X earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like X?

Browse the full Social category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

X is published by X Corp. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is X's BU Score?

X has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

X

Quality Score

Excellent

X

Name: X — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: X revenue, X app analytics, mobile app revenue estimate, Social revenue, Android app revenue

High confidence

3.6 ✍️ Editor

✍️ bumetric analysis

“

This social platform targets users seeking real-time information and microblogging, directly competing with services like Mastodon and Threads for public discourse and community engagement. Its substantial rating count, despite a moderate average, indicates massive user traction and a mature product, firmly established in the market. The sheer volume of feedback suggests a dominant player, well past early growth stages and now focused on retention and feature refinement. For social apps in this free category, a common monetization strategy involves a blend of advertising and premium subscription tiers offering enhanced features or an ad-free experience. The high user base here presents significant opportunities for targeted ad revenue and potential for a robust subscription conversion rate, given the app's established utility.

BU Score 83 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🍎Also on iOS

$298/mo · 10.8M ratings · 4.6★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Social complexity ×1.70	+$41K
🌐 Cross-platform reach (iOS + Android)	+$55K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$325K

↳ What it would sell for · not monthly revenue

Marketplace range $225K – $400K · 29× MRR multiple

💸 ~2.1× return on build cost

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
⭐ ★ rating 3.5-4.0 (mixed)	-8%
🏷 Social category multiple	+5%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 29× MRR

👥 Estimated audience size

2068.5M

Lifetime downloads (US-equivalent)

Monthly active

517.0M

Daily active

284.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Social engagement	~90 installs / rating
🔁 Social D30 retention	25%
📍 DAU / MAU stickiness	0.55

DAU / MAU 55% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 60/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

6.4

Product Quality

7.2

Revenue Strength

5.8

Monetization Maturity

5.0

Defensibility

8.5

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 3.62★ across 22,984,984 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (22,984,984 ratings)METRIC		+$12,000
Mature app (16y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: X
Developer: X Corp.
Bundle ID: com.twitter.android
App Store URL: Open in App Store
Category: Social
Content rating: Not found
Languages: Not found

Company

Website: support.twitter.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $10.8K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.99 - $490.00 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth22,984,984 ratings+16% lifetimeShow 3-year history estimate ▾

Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Welcome to X, your trusted digital town square, where conversations unfold in real time, and the world connects through breaking news, live events, podcasts, and everything in between. Whether you're passionate about sports, tech, music, or politics, X is your front-row seat to what’s happening across the globe.

X isn’t just another social media app, it’s the ultimate destination for staying well informed, sharing ideas, and building communities. With X, you’re always in the loop with relevant trending topics and breaking news, delivered instantly to your screen, raw and unfiltered.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v11.97.1-release.0🔄 updated 0d ago📂 Social💰 Free📺 Ad-supported💎 IAP $0.99 - $490.00 per item

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for X: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →